Two-year-old DTC lingerie company Cuup thinks it has the answer to helping customers find their perfect bra. Rather than relying on a ton of data, technology and fit quizzes, the company is turning to one-on-one video chats and its team of "fit therapists” to solve some women’s biggest fit problems.
In the latest edition of Glossy+ Talks, an exclusive series for Glossy+ members, Kevin Keller, co-founder of Fulton & Roark discussed what the changing landscape of male grooming looks like and what today’s men want.
In the latest episode of Digiday's weekly show "The New Normal," Highsnobiety co-founder Jeff Carvalho discusses how legacy luxury brands need to adapt their marketing and operational structures to champion accessibility over exclusivity.
Madison Reed, the digitally-native hair-dye brand, has long integrated AR into its omnichannel strategy. But the use of AR became a particular strength for the company when it had to temporarily close its 20 salons, due to Covid-19. Amy Errett, Madison Reed founder and CEO, is clear in her vision...
The past few years have seen DTC brands in an arms race of valuation, where VCs and investors have pushed for faster and faster growth, often at the expense of long-term sustainability and profitability. But the pandemic has changed that, according to Gorjana Reidel and Jason Griffin Reidel, co-founders of...
As major beauty conglomerates pursue reforms to improve diversity and inclusivity across their teams and product offerings, a new wave of Black-owned startups are stepping in to fill in the gaps with innovative new products filling unmet consumer needs.
Innisfree, the South Korean-based beauty brand, had to close its 10 stores across New York City, Los Angeles and San Francisco in March. Innisfree sells through its own stores, e-commerce and retail partners like Sephora, and has a robust and multi-pronged approach to store re-openings.
“Our team became very nimble, and we just started monitoring our data every single day and changing as that data came in.”
In this week’s Glossy Plus Talks, Lori Coulter and Reshma Chattaram Chamberlin, co-founders of swimwear (and other categories) brand Summersalt spoke about their journey through the many rounds of fundraising it often takes to scale a business, offering thoughts on how to navigate negotiations, find the right investors and, particularly...
In the latest edition of Glossy+ Talks, an exclusive series for Glossy+ members, Divya Gugnani, Wander Beauty co-founder and CEO, discusses how customer conversations offer troves of data, why transparency and honesty with customers are always required, and how Wander Beauty is discussing today's racial inequality conversation internally and externally.
Glossy’s Deep Dive: The Future of Fashion and Luxury is a collection of videos and key takeaways from our recent Future of Fashion and Luxury Summit Live that breaks down many of the most important changes impacting the industry today. You’ll find insights from forward-thinking founders such as Universal Standard’s...
In the latest Glossy+ Talk, CEO Julia Hunter spoke with Glossy about how she’s been navigating challenges around retail, e-commerce and customer acquisition, and what strategies have proven most successful for Jenni Kayne.
For the latest episode of Leading From Home, Glossy’s Instagram Live series on how fashion and beauty executives are coping and communicating while away from the office, Emma Sandler spoke with Inge Theron, founder and creative director of FaceGym, which offers non-invasive facial toning via “exercise.” Theron, who logged on...
The luxury industry was already undergoing massive change even before the coronavirus kicked in. The trends that were in place, like luxury brands experimenting with e-commerce and direct-to-consumer, have been accelerated to the point that many are shying away from traditional luxury stalwarts like department stores.
With a cosmetics sales dip during the Covid-19 crisis and a host of successful local startups, China’s beauty market is more competitive than ever. That isn’t stopping indie beauty brands from entering the market.
In the latest edition of Glossy+ Talks, a series open to subscribing members of Glossy+, Nicola Kilner, Deciem co-founder and CEO, discusses why the brand has cut back on social media posts, how she expects customer behavior to change and how Deciem is remaining agile in uncertain times.
In the latest edition of the Glossy+ Talks, a series open to members of Glossy+, Gigi and Bryce discuss how they have changed their marketing strategy and are keeping open and clear communication influencers in order to have the most effective social advertising.
