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New Business Models

New Business Models
Rent the Runway is selling new clothes — what it says about the state of rental
By Zofia Zwieglinska
Jan 13, 2023

On Thursday, Rent the Runway announced a partnership with Amazon Fashion centered on selling both used rentals and new, unworn pieces from its Design Collective line on the marketplace. The Design Collective, first announced by Rent the Runway in 2018, has so far functioned as a house label. It's made in partnership with designers and incorporates RTR data on what its renters like. Rent the Runway has exclusively offered new Design Collective styles for rental, before later offering the worn styles for sale.

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Though Frances Valentine initially began selling apparel as an homage to co-founder Kate Spade, apparel has become its No. 1 product category. Now, the brand has its sights set on expansion, with a recent foray into home decor and beauty.

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Events See more
  • 9
    Feb
    New York, NY February 9, 2023
    Glossy+ Executive Roundtable

    Join us for a kickoff to NYFW! On February 9, Glossy+ members will come together to compare notes and talk through strategies for navigating top-of-mind marketing challenges, including new content demands, changing consumer behavior and diminished targeting capabilities.

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    New York, NY February 28, 2023
    Glossy Beauty Leaders Dinner

    At the Glossy Beauty Leaders Dinner, top beauty executives, including CEOs, CMOs and brand leaders will come together to discuss how they are transforming the way they lead their brands.

  • 15
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    New York, NY May 15, 2023
    Glossy E-Commerce Forum

    Join us at the Glossy E-Commerce Forum, where leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.

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