How to create and sustain a hero product’s viral moment, according to 3 top brand leaders
Mar 15, 2024 • 5 min read
What does it take to launch a viral product? And better still, how can a brand successfully turn a product’s sell-out moment into a hero franchise that can help bankroll the company's trajectory for years to come? During the Glossy Beauty Pop event in Los Angeles this week, senior reporter Sara Spruch-Feiner hosted a panel with three top brand leaders in the body, skin and makeup spaces to learn just that.