With a growing absolu de parfums series, the niche pioneer is offering its own take on flankers and capitalizing on its top sellers.

Flankers are a well trod — and low-cost — way to keep a perfume franchise alive. But repetitive rereleases can dilute a brand when perfume consumers crave novelty and artistic expression.

In search of bigger and better deals, perfume influencers are showcasing deep discounts at the likes of Costco and TJ Maxx. But the retailers are still a comparatively small piece of the fragrance pie.

Today's designer perfume launches look more like their niche counterparts, with higher prices, more limited distribution and a more cohesive image with their fashion counterparts. But keeping pace with the fashion strategy also means being subject to a revolving door of fashion creative directors.

Nearly 80% of U.S. TikTok Shop purchases are going to health and beauty purchases, with the category reaching $1.34 billion in sales in 2024. But even with that appetite, convincing those consumers to make a purchase is not always an easy gambit, according to a new survey.

At Glossy's sexual wellness panel, the founders of Maude, Love Wellness and Jems shared the challenges of changing consumer perception in a stigmatized category.

With the rise of fast-paced platforms like TikTok and a growing acceptance of lab-grown diamonds, even the resolutely traditional engagement ring is subject to quickening trend cycles. And celebrities like Zendaya and Selena Gomez are fueling the conversation.

Fragrance was the undisputed star beauty category of 2024. But in contrast to its explosion across the sector, fragrance is growing more slowly on beauty's next big retailer: Amazon.

Spurred by shifting wellness trends like the rise of GLP-1s, protein is no longer just for weight-lifting gym bros — it's also a star player in snacks, desserts and boutique wellness brands. But experts caution we aren't necessarily starving for more protein.