With the second wave of K-beauty only growing in the U.S., the e-commerce and branding agency expands to South Korea to help local brands make the jump.

This week, I checked in on how Jennifer Lawrence’s new hair-care brand stacks up in an uneven celebrity beauty market. Additionally, Dove expands into fine fragrance, and The Center adds a new brand to its portfolio. 

Like with many retailers, the holiday gifting period can be a make-or-break period for the fragrance and body-care company. And with increased competition in the mass market, a still evolving turnaround plan and macro economic pressures on shoppers, the stakes for the 2026 holiday season may be higher than ever.

As the Minneapolis-based retailer faces increased competition and ongoing calls for boycotts, the design-forward space is tasked with repositioning Target as a space for discovery.

This week, I checked in on luxury fragrance brand Floraïku Paris’s newest launch ahead of the holidays, and whether its U.S. consumers will blind buy a $500-plus bottle of perfume. Additionally, Jennifer Lawrence teases a biotech-backed beauty brand and Galderma adds ZO Skin to its portfolio. 

The launch of Rhode’s viral lip gloss phone case in 2024 introduced a new kind of category where consumers could not only use their beauty products, but they could also wear them as public-facing accessories. Two years later, brands are still challenging themselves to find new ways to turn beauty...

Glossy+ Research’s holiday report found that most brands don’t plan to offer steeper discounts than in the 2025 holiday season, and bundling options may be more attractive for smaller brands that can’t absorb the costs of steep discounts. 

Ahead of the crucial holiday shopping season, the retail giant is growing its beauty assortment with Bliss, a limited-edition scent available in eau de parfum and body-care formats.

This week, I checked in on the ongoing Y2K revival as consumers continue to look back on the good, the bad and the ugly of the era. Additionally, another children’s beauty brand hits the market — this time with a sports tie-in — and a major slice of the U.K....