In 2016, Marc-Antoine Barrois made a few hundred perfume bottles expecting to sell them over the course of 10 years. Now fragrance is 90% of his business, but he would like his consumers to buy less, not more of his creations.
Ten-year-old fragrance brand Boy Smells unveiled "Boy Smells 2.0," a rebranding of its packaging and scents. But existing fans feel the update has erased the indie roots and queer identity that made them love the brand to begin with.
The sudden and seemingly volatile institution of tariffs on goods imported to the U.S. from countries like China has put many businesses in a bind on how to manage their supply chains. Some brands have chosen to go forth with increasing pricing as a result of tariffs. But calculating and...
This week, I checked in on Glossier’s growing stake in the WNBA. Additionally, Merit makes moves for Europe, and female founders are pleading with President Trump to reverse costly tariffs.
YSL already has more than one fragrance blockbuster under its belt, including 2014’s Black Opium and 2019’s Libre. But keeping pace with market demands means investing in the booming niche sector. To do so, the L’Oréal-owned brad has revamped its higher-priced Vestiaire perfume line.
The biannual sale is a win-win for brands not only to keep regular buyers stocked on their favorite staple products, but also to acquire new customers. Successfully leveraging the sale, however, means keeping a tight eye on inventory and capturing eyeballs ahead of the event with in-person activations and new products.
The average fragrance contains potentially hundreds of ingredients that have crossed multiple borders before reaching consumers. Alex Wiltschko, CEO and founder of fragrance research company Osmo, believes AI can mitigate the impact of tariffs on fragrance production and pricing.
Feeling the effects of inflation and a potential recession, consumers are making adjustments to their beauty budgets. And that includes their hair cuts and color.
With a growing absolu de parfums series, the niche pioneer is offering its own take on flankers and capitalizing on its top sellers.