With its protein- and probiotic-packed bowls, froyo is back as the treat of the summer. Beauty brands looking for the next viral marketing moment want in.

This week, I checked in on AI-powered fragrance startup Osmo’s decision to auction off its patented fragrance molecules. Additionally, Estée Lauder invests in its North American fragrance portfolio, and a new SPF filter receives FDA approval for the first time in decades. 

Thanks to the burgeoning livestream category and ample affiliate networks, the social media platform has sold more than $4 billion worth of health and beauty products since its launch in 2023. But capturing the opportunity on the platform means learning to play by TikTok's rules without sacrificing brand value.

The quadrennial men’s World Cup is one of the biggest sporting events in the world, giving global soccer players and fans a once-in-a-lifetime chance to see their team take home the prize. And with billions of viewers tuning in from around the world, it is also a rare opportunity for...

This week, I checked in on the growing genre of fragrance videos centered on the tactile and mechanical side of perfume packaging. Additionally, Rhode expands its footprint to Latin America, and Summer Fridays is on the hunt for a new CEO. 

On Tuesday's quarterly earnings call, Ulta CEO and president Kecia Steelman shared plans to expand its U.S. business, including a new fulfillment center in Salt Lake City and a Times Square location focused on events and customer experience. The store will join Ulta's existing three locations in Manhattan.

Glossy checked in on the new beauty categories that have emerged in the first half of 2026, from pet care to kids' skin-care, as new beauty founders look for a white space in a saturated category.

Consumers are seeking wellness at every turn and IRL activations to offset digital fatigue. Brands are looking for a way in. Does the fitness app Strava offer the answer?

On this week’s episode of the Glossy Beauty Podcast, hosts Lexy Lebsack and Sara Spruch-Feiner are joined by senior beauty reporter Emily Jensen to discuss Sephora's and Ulta’s recent investments in AI, and how agentic shopping is poised to evolve in the beauty industry.