Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement. But as today’s consumers are up to their eyeballs in entertaining content just a scroll and a click away, many of today’s beauty brands are asking if entertainment and advertising can be one...

This week, I checked in on the wave of revamped and relaunched hero products from heritage beauty brands. Additionally, Saltair gets new ownership, and Victoria Beckham’s 15-year-old daughter is rumored to be launching a beauty brand. 

With the launch of its new collective, Laura Mercier is adapting to a social media environment where consumers have grown skeptical of traditional influencer marketing, and micro-influencers and niche tastemakers reign supreme.

This week, Glossy checked in on the backlash to Naturium founder Susan Yara’s recent beachside photos. Additionally, Gap relaunches its ‘90s fragrance hits as part of its return to beauty, and Birchbox founder Katie Beauchamp brings the skinification trend to nails. 

Oakcha was launched in 2020 as part of a wave of “dupe” perfume brands that hit the market amid the post-Covid fragrance boom. But it now wants to grow beyond both is dupe reputation and online-only presence with its first brick-and-mortar retail partner.

With its expanded Quiet Hours program, Sephora joins other major retailers in offering designated hours with reduced noise and lights to better suit the needs of neurodiverse shoppers. Those initiatives speak to an environment in which retailers grapple with what it means to be truly inclusive and accessible as an...

This week, I checked in on deodorant brand Curie’s new look and how it fits into Walmart’s demand for more premium beauty. Additionally, fragrance influencer Funmi Monet launches her own perfume line, and Macy’s plucks a former Kering exec to take over Bluemercury. 

Coming off the success of “Off Campus,” Ella Bright earned another debut: On Thursday, the 19-year-old actress was announced as Rare Beauty’s first celebrity ambassador. 

According to a report from 5W AI Communications, skin-care brands like The Ordinary, Cerave and La Roche-Posay are among the top beauty brands by AI citations. Those results speak to a new discovery model where LLMs like ChatGPT and Google Gemini prioritize ingredients and expert credentials to surface product recommendations....