As part of its Consumer First Formula turnaround plan announced in November, the Ohio-based personal care company is implementing new strategies to reinvigorate consumers in a competitive market. That includes modernizing its packaging and formulations to keep up with new demands.

This week, I checked in on the beauty brands and consumers tapping into CBK’s ‘90s style — and the brewing pushback. Additionally, Charlotte Tilbury shakes up its C-suite, and Summer Fridays expands to fragrance. 

When Caius von Knorring, Aurélien Guichard and Cédric Meiffret launched Matiere Premiere in 2017, $25 million in sales was about the ceiling for a successful niche perfume brand. Now, with niche fragrance a billion-dollar business and global expansion on the horizon, Matiere Premiere has its eye on becoming one of...

Solid perfumes have long been on the market, with brands like Glossier and Diptyque offering solid versions of their traditional spray perfumes. But with fragrance sales still on the rise, a new wave of brands is experimenting with solid fragrances to appease customers looking for novelty and affordability in their...

This week, I checked in on how beauty founders and execs are responding to the whiplash of the Supreme Court’s ruling on Trump’s tariffs. Additionally, Brazil may be getting more K-beauty, and Saks secures a round of bankruptcy funding. 

MAC has long since been available in international Sephora markets like Canada and the U.K. But with a new creative director in Nicola Formichetti, fresh talent like pop star Chappell Roan and a rebounding makeup category hungry for color, MAC has earned a place at Sephora's U.S. fleet. And with...

The mall store isn’t dead — it has just gone online. The Ohio-based personal care brand will now sell its famed body mists and candles to Amazon U.S. customers as part of a larger turnaround plan to meet consumers where they're at.

Some beauty consumers still haven’t forgotten the smell of their Dr. Pepper Lip Smackers of the 1990s. While Lip Smackers are long gone, thirty years later, there’s a new wave of soda-inspired lip glosses hitting the shelves. 

Value remains top priority for the mass beauty retailer. But with what consumers consider "value" constantly evolving, Sally is playing in new categories like fragrance, instant delivery and experiential retail.