According to a report from 5W AI Communications, skin-care brands like The Ordinary, Cerave and La Roche-Posay are among the top beauty brands by AI citations. Those results speak to a new discovery model where LLMs like ChatGPT and Google Gemini prioritize ingredients and expert credentials to surface product recommendations....

This week, I checked in on Urban Outfitters’ growing beauty assortment and Coty’s decision to send Gucci Beauty back to Kering. Additionally, Bobbi Brown’s son steps down as CEO of Jones Road, and Sol de Janeiro targets the male fragrance market. 

As the creator economy has grown, influencers and content creators have monetized their platforms by launching brands, to varying degrees of success. Now, they’re adding C-suite roles to their resumes. 

To celebrate the Butter Bronzer’s 10th anniversary and capture 2016-era nostalgia, the beauty brand launched a throwback campaign and turned to two OG beauty YouTubers.

This week, I checked in on the new slate of celebrity fragrances hitting shelves this summer. Additionally, Coty shakes up its C-suite amid an ongoing turnaround plan, and Tuckernuck makes a play for beauty. 

To recapture consumer interest, the Ohio-based body-care brand and retailer launched Fruit Fusion, a new line of hydrating body products with on-trend scents like banana. To promote the line, Bath & Body Works tapped Disney icon Hilary Duff as its first major celebrity ambassador.

With nostalgia on the minds of many young consumers, the vintage-inspired beauty brand is recreating the Pepsi cap giveaways of the '90s and 2000s.

This week, I checked in on how niche fragrance brands like Ex Nihilo are driving hype and creativity with limited-edition scents. Additionally, Bath & Body Works joins Ulta, and Sephora expands its quiet hours. 

The Estée Lauder-owned beauty brand is looking to create a "Black Honey world" as it expands the franchise with new product categories and online and IRL activations to reach new consumers.