Inside the store-focused global expansion plans of Sunspel’s new CEO
Oct 4, 2023 • 4 min read
Last month, Sunspel, the 163-year-old British luxury brand best known for its James Bond-beloved polo shirts, announced a new CEO, Raul Verdicchi. Verdicchi, who has experience at luxury brand Ermenegildo Zegna and racing brand Alpha Tauri, marks the first leadership shift since the brand was bought out by former CEO Nicholas Brooke in 2005. In his new role, Verdicchi's priorities include retail expansion, revenue growth and a new focus on elevating the brand's history and hero items.