Clarins, the 72-year-old French heritage cosmetics brand, has found a sweet spot between AI-powered technology and in-person customer service. In 2025, it quietly launched a beta test called Clarins AI Shade Finder developed in collaboration with IlluminateAI, a Silicon Valley deep-tech start up that emerged from stealth in August of last year. Thanks to its success, Clarins is now rolling out the advisor-assisted tech to 200 locations.
Some beauty consumers still haven’t forgotten the smell of their Dr. Pepper Lip Smackers of the 1990s. While Lip Smackers are long gone, thirty years later, there’s a new wave of soda-inspired lip glosses hitting the shelves.