search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out

Offer extended: Get a year of Glossy+ for 35% less. Ends May 30.

  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo

Offer extended: Get a year of Glossy+ for 35% less. Ends May 30.

Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Glossy Pop Newsletter
Glossy Pop Newsletter: How vintage denim became the new luxury
By Sara Spruch-Feiner
May 16, 2025

In the early oughts, luxury denim was defined by the logo stitched on your back pocket: Seven for all Mankind, True Religion. Today, "it" girls, influencers and stylists can most often be found in jeans from purveyors of vintage denim, rather than jeans from any singular brand. Some of the retailers have built cult-like followings themselves.

Member Exclusive
Beauty & Wellness Briefing: Inside the Patrick Ta Beauty pop-up that inspired overnight camping and a mile-long entry line

This week, I checked in with Jacqueline Barrett, svp of marketing at Patrick Ta Beauty, to learn the strategy behind the brand’s first IRL pop-up. Last weekend’s consumer event, which ran over two days in the hip Los Angeles…

Latest Stories
  • Member Exclusive
    Beauty Debrief: Listen in as Glossy reporters discuss the biggest topics impacting the industry today
    May 16, 2025
  • Glossy breaks down Burberry layoffs, Cannes influencer rules, and how brands market at music festivals, with insights from Raissa Gerona and Asher Levine.
    The Glossy Fashion Podcast
    Glossy Podcast: Burberry cuts, Cannes dress restrictions, and how festivals became fashion’s marketing stage — with Raissa Gerona and designer Asher Levine
    May 16, 2025
  • Two people browsing a fashion website on a laptop, illustrating how AI in customer service supports seamless online shopping experiences.
    Sponsored
    How beauty and fashion brands are reimagining CX with customer-centered AI
    May 12, 2025
  • fenty beauty roblox 2025 shoppable games
    Beauty
    Fenty enters Roblox retail race with shoppable gloss experience
    May 15, 2025
  • Sponsored
    How brands and retailers are tackling the pain points of e-commerce
    Mar 31, 2025
  • Member Exclusive
    Fashion Briefing: Forget the NBA, golf tunnel fits are here
    May 15, 2025
Glossy+ Exclusives See More
  • Member Exclusive
    Executive Action Items: Mack Weldon, Caraa and Hadley Pollet execs on navigating e-commerce challenges
    May 19, 2025
  • Member Exclusive
    Beauty Debrief: Listen in as Glossy reporters discuss the biggest topics impacting the industry today
    May 16, 2025
  • Member Exclusive
    Fashion Briefing: Forget the NBA, golf tunnel fits are here
    May 15, 2025
  • Member Exclusive
    Glossy+ Research Briefing: Tariffs’ impacts on consumer and advertiser spending
    May 15, 2025
The Latest Glossy+ Research See More
  • Member Exclusive
    Glossy+ Research Briefing: Tariffs’ impacts on consumer and advertiser spending
    May 15, 2025
  • Member Exclusive
    Research Briefing: Emerging designers dominate the 2025 Met Gala
    May 8, 2025
  • Member Exclusive
    CMO Strategies: A guide to marketers’ investments and streaming platforms’ ad innovations, from Amazon to YouTube
    May 1, 2025
  • Member Exclusive
    Research Briefing: Marketers face cost of media and scale challenges on RMNs
    May 1, 2025
Pop See More
  • Beauty
    Exclusive: Amid Blake Lively’s tumultuous lawsuit, Blake Brown launches new products
    May 19, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: How vintage denim became the new luxury
    May 16, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: On TikTok, it’s not just your lip gloss or your lip liner — but your lip combo that matters
    May 9, 2025
  • Beauty
    For Merit, a pop-up is not influencer bait
    May 8, 2025
The Latest from Modern Retail Discover Modern Retail
  • Target is heading to small towns across America. They’ve been waiting
  • Brands are doing ‘tariff math’ after US-China truce, rolling back surcharges and adjusting prices
  • How Tractor Supply Company leverages experiential retail during its big spring sales season
  • Modern Retail Podcast: Touchland gets acquired, what’s gone wrong with Target and the secret sauce behind brand x pop culture collaborations

logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2025 Digiday Media. All rights reserved.