Fashion

'I can't support a store at 30% capacity': For many brands, the benefit of reopening doesn't justify the cost

Not every brand is keen on opening doors the day they’re able to. There’s a complex calculus that goes into a store’s cost and return, and with the restrictions that reopened stores will have to impose, opening won't prove worth it for many.

Beauty

How TikTok hashtag hijacking is impacting beauty campaigns

Hashtag hijacking occurs when TikTokers use a brand’s hashtag on an irrelevant video in the hopes they can “hijack” the TikTok algorithm and gain more exposure.

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Inside Jenni Kayne’s renegotiations with landlords, investors and wholesale partners

Hashtag hijacking occurs when TikTokers use a brand’s hashtag on an irrelevant video in the hopes they can “hijack” the TikTok algorithm and gain more exposure.

Fashion

Fleur du Mal's Jennifer Zuccarini on cutting collections by 50%: 'It's just too much product'

In the latest episode of #LFH, Glossy’s Instagram Live series focused on how brand founders are Leading From Home, Fleur du Mal founder and CEO Jennifer Zuccarini discussed how she’s been collaborating with her team, coping under new pressures and preparing her brand for the future.

Beauty

The beauty industry stakes a claim on gaming

As Covid-19 became a global pandemic, the fashion industry made an outsize play for gaming. For example, luxury labels like Valentino and Marc Jacobs created custom looks with Animal Crossing, after seeing inspired and often unauthorized designs show up in the game. It was only a matter of time before beauty seized the opportunity.

No longer silent: Beauty industry joins wave of corporate support for Black Lives Matter

Clean beauty brands revert to self-care-focused marketing

'I'm with the brand': The rise of beauty merch

from Digiday Media

How the coronavirus changed the summer launch playbook

As apparel retailers are set to re-open their stores, another question they've been grappling with over the past couple of months is exactly what new product or brand launches to move forward with. The way that retailers typically draw customers into store is with new product.  But many retailers are hesitant to increase their inventory levels when they have apparel that have been sitting in their stores that they need to clear.

How virtual try-on tools are proving their worth to retailers

The pandemic has forced Nordstrom to invest more in its off-price e-commerce business

How Williams Sonoma’s digital bets made it a coronavirus winner

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