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Fashion
Inside the real estate opportunity for brands in the metaverse
by Zofia Zwieglinska
Jan 18, 2022

With land in virtual worlds like Decentraland getting bought up, fashion brands are rethinking their approach to setting up shop in the metaverse.

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Fashion Briefing: Why brands are still betting on physical showrooms

Even with the rise of wholesale marketplaces including NuOrder and Joor, the physical showroom model is holding on. That was evidenced last week when French brand Ba&sh, which is backed by LVMH’s L Catterton, announced 10Eleven as…

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