search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Kendra Scott leans into self-purchase and creator scale for Mother’s Day
Fashion
For Mother’s Day, Kendra Scott invests in its largest influencer activation to date
By Zofia Zwieglinska
Apr 13, 2026

With 200-plus video assets and a creator-led strategy, Kendra Scott’s latest campaign reflects current marketing trends for jewelry brands and beyond.

Member Exclusive
Fashion Briefing: How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?

The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio. As Nike continues to evolve under the new leadership of CEO Elliott Hill, there has been rampant speculation about Converse’s…

Latest Stories
  • Loyalty & Community
    Sol de Janeiro’s director of global influence on the rise of ‘non-followers’ and the new rules of social engagement
    Apr 13, 2026
  • Fashion
    Can Dolce & Gabbana stay independent through leadership changes and the Middle East crisis?
    Apr 10, 2026
  • Sponsored
    How one brand is making gut health foundational to daily wellness
    Mar 18, 2026
  • Expansion Strategies
    It’s a 10 Haircare taps Khloé Kardashian as ambassador, plots packaging rebrand, book release for 20th anniversary
    Apr 10, 2026
  • Sponsored
    The multichannel growth playbook: How brands expand to TikTok Shop and Walmart without breaking operations
    Apr 2, 2026
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: I.AM.GIA sold 1 million Blare tracksuits — now it’s betting on Coachella for its next viral moment
    Apr 10, 2026
Shoptalk See more
  • Shoptalk
    How Boll & Branch is integrating an OpenClaw-based AI agent in every part of its business
    Apr 6, 2026
  • Shoptalk
    Coach won over Gen Z in North America. Now it’s stepping up its focus abroad
    Apr 2, 2026
  • Shoptalk
    ‘Culture is moving at the speed of swipe’: Why E.l.f. Beauty considers itself an entertainment company as much as a beauty brand
    Apr 1, 2026
  • Shoptalk
    Stitch Fix is targeting people mid-transition, from GLP-1 users to newly divorced men
    Mar 31, 2026
Glossy+ Exclusives See More
  • Luxury Briefing: Luxury stocks rebound on Iran ceasefire as brands follow customers out of the Gulf
    Member Exclusive
    Luxury Briefing: Luxury brands proceed with retail plans in the Middle East
    Apr 10, 2026
  • Member Exclusive
    Fashion Briefing: How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
    Apr 9, 2026
  • Member Exclusive
    Wellness Briefing: How wellness brands are showing up at Coachella 2026 this weekend, plus news
    Apr 8, 2026
  • Member Exclusive
    Beauty Briefing: The billion-dollar business of Bath & Body Works’ Japanese Cherry Blossom
    Apr 7, 2026
The Latest Glossy+ Research See More
  • Member Exclusive
    Retailers are taking a more complex approach to loyalty
    Mar 9, 2026
  • Is fashion’s AI boom solving a real problem?
    Member Exclusive
    Glossy+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026
    Jan 7, 2026
  • Member Exclusive
    Glossy+ Research: Top TikTok Shop brands on the investment needed to win on the platform
    Jan 6, 2026
  • Member Exclusive
    Glossy+ Research: Unwrapping brands’ 2025 holiday marketing strategies
    Oct 1, 2025
Pop See More
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: I.AM.GIA sold 1 million Blare tracksuits — now it’s betting on Coachella for its next viral moment
    Apr 10, 2026
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Alix Earle’s CEO says Reale Actives prepared for a mixed response to the brand launch
    Apr 3, 2026
  • Beauty
    How Batiste turned a viral TikTok into a campaign in 5 days
    Apr 2, 2026
  • Beauty
    WNBA player Lexie Hull launches Forta, aimed at creating a new category of performance-driven makeup
    Mar 31, 2026
The Latest from Modern Retail Discover Modern Retail
  • Candy brand Behave bet everything on TikTok Shop, went viral and secured a Target launch
  • Creator content has become critical for retail media networks
  • Kohl’s is stepping up its creator efforts as it attempts a sales reset
  • Modern Retail Podcast: Has the latest sneaker bubble officially burst?
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.