On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Whelan to discuss how to scale a boutique experience, how to move from a fitness to a lifestyle brand and why SoulCycle decided to make the move into wholesale with Nordstrom.
Forty-four percent of Glossy research participants said they consider Instagram to be an “extremely useful” marketing tool (only 20.8 percent rated Facebook as high, and 8.7 percent said the same of YouTube), though they agreed that taking advantage of its capabilities is no easy feat.
In episode two of Glossy Trend Watch: Streetwear Edition, Danny Parisi sits down with Wil Whitney, who was one of the original founders of Nom de Guerre and now manages U.S. brand relations for Sneakersnstuff. Whitney discusses how sneaker retail and the drop model have evolved over time, and why the hype bubble will inevitably [...]
Beauty brands, far and wide, are honing in on Pinterest as a brand awareness and conversion play.
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