Fashion

Aritzia is achieving double-digit e-commerce growth in new markets, amid sped-up US store expansion

By Zofia Zwieglinska

Jun 16, 2026

Together, Aritzia's recent store openings in new U.S. markets, including Birmingham, Fort Worth, New Orleans and St. Louis, have had a desired effect for the brand. According to Aritzia’s chief digital officer, Margot Johnson, opening a boutique in a new market like St. Louis produces a “strong and sustained lift” in digital sales in that region, in the high double digits.