Fashion

Thanks to ‘Barbie’ and ‘Yellowstone,’ cowboy boots and Western wear are everywhere

By Danny Parisi

Dec 4, 2023  •  3 min read

From the popularity of "Yellowstone" to Barbie’s hot-pink cowgirl costume, there has been no shortage of Western-related fashion moments in the culture this year. The term “cowboy boots” has more than a billion global views on TikTok, with 43 million views in the last month alone, according to November research conducted by the fashion brand Karen Millen.