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Cuup CMO Abby Morgan: 'To do marketing well, you need to create the trends your audience will latch onto'

Abby Morgan, co-founder and CMO of bra brand Cuup, has spent the two years since the company's launch working with her team to unify the company's marketing across platforms including Snapchat and Instagram, while making each audience feel catered to in a unique way. In the latest Glossy Plus Talk, Morgan gave Glossy subscribers an [...]

Podcasts

Ipsy CEO Marcelo Camberos on pandemic-proofing: Make every offering 'worth it' for the customer

When Covid-19 hit the U.S. in March, Ipsy, like all beauty companies, had to rethink its year ahead. But CEO Marcelo Camberos said he hoped these larger economic and consumer changes would allow Ipsy, best known for its subscription Glam Bags, to become "a bigger part of members' lives." "In this world where they really [...]

Fashion

Fashion Briefing: With the flood of political ads raising prices, brands are leaving Instagram for Pinterest

With political ads taking up space and driving up costs on Facebook and Instagram, fashion brands are flocking to Pinterest as an alternative -- and they’re planning to stay put.

Beauty

'More than a moment': SPACs give DTC startups a new potential exit strategy

There's a new most-talked about acronym in the DTC world these days: SPAC, which stands for special purpose acquisition company. SPACs give startups an alternative way to go public, without going through the traditional IPO. In a SPAC, a group of individuals raise money in order to acquire a company with the purpose of taking [...]

‘Drugstore beauty’ is taking on a whole new meaning

Beauty sampling programs get more creative

Ipsy CEO Marcelo Camberos on pandemic-proofing: Make every offering 'worth it' for the customer

from Digiday Media

‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns

The start of the holiday ads run usually takes place during the long Thanksgiving weekend. However, this year's schedule is all over the place, to say the least. Even before Halloween and Election Day have rolled around, retailers like Gap are already rolling out their national end-of-year TV and digital ads. Gap’s CMO Mary Alderete spoke about the brand is navigating this new terrain.

Why Amazon is paying customers to fork over their offline receipts

Amazon sellers prepare for a long holiday season

‘More than a moment’: SPACs give DTC startups a new potential exit strategy

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