May 1, 2026
About a month ago, Refy launched its latest product, the Skin Base Skin Tint, with a smattering of paid creator posts, as many brands do. But it also did something different: It did not ask to approve the content it paid 12 creators to post.
Beauty Briefing: The rise of the micro influencer More brands are leaning into smaller-scale creators, with creator networks and “community” brand trips replacing mega-influencer campaigns and lavish influencer trips.
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