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5 Questions: Foot Locker CMO Jed Berger on winning over sneaker shoppers 

Jed Berger, CMO of Foot Locker, discussed why mall stores still make sense, who works best as a brand collaborator and why rare sneakers aren’t the only styles that fuel demand.

Beauty

The NFT craze now includes major beauty brands

Nars, Givenchy Beauty and E.l.f. have all joined the metaverse with branded NFTs.

Fashion

Olympic athletes are posting on TikTok and bringing fashion brands along for the ride

In 2018, during the Rio de Janeiro Olympics, TikTok had only just been introduced to the U.S. a year before. It hadn’t caught on as the sensation it is now, growing nearly 800% in monthly active users from 2018 to 2020. Throughout the last two weeks, Olympic athletes like Ilona Maher of the U.S. women’s [...]

5 Questions: Foot Locker CMO Jed Berger on winning over sneaker shoppers 

Fashion Briefing: From mall brand to cultural hub: How Pacsun is beating the odds

Who What Wear launches its first DTC fashion brand

Beauty

Pop star Tove Lo on matching makeup to her mood

While Swedish pop artist Tove Lo is well-versed in translating her raw emotions into music (her consecutive placements on the Billboard music charts speak to that), she has recently come to view makeup as a medium of expression, as well.  “The connection between music and makeup for me has a lot to do with expression; [...]

July launch roundup: 5 brands to know

CoverGirl debuts on Amazon Live through 'Inside Making the Cut'

The NFT craze now includes major beauty brands

from Digiday Media

Olympic athletes are posting on TikTok and bringing fashion brands along for the ride

In 2018, during the Rio de Janeiro Olympics, TikTok had only just been introduced to the U.S. a year before. It hadn’t caught on as the sensation it is now, growing nearly 800% in monthly active users from 2018 to 2020. Throughout the last two weeks, Olympic athletes like Ilona Maher of the U.S. women’s rugby team have been taking to TikTok to show what life is like inside the Olympic village. And fashion brands are benefiting from it.

How shapewear brands are trying to reinvent themselves

Cheatsheet: Amazon’s 2021 growth was propelled by retail services

Amazon Briefing: Rollup companies are going international

Events

Jul 19–20, 2021
CMO Summit LIVE
Virtual
Oct 4–6, 2021
Glossy Future of Fashion Summit
Miami, FL
Nov 15–17, 2021
Glossy Beauty Summit
Rancho Mirage, CA