Abby Morgan, co-founder and CMO of bra brand Cuup, has spent the two years since the company's launch working with her team to unify the company's marketing across platforms including Snapchat and Instagram, while making each audience feel catered to in a unique way. In the latest Glossy Plus Talk, Morgan gave Glossy subscribers an [...]
When Covid-19 hit the U.S. in March, Ipsy, like all beauty companies, had to rethink its year ahead. But CEO Marcelo Camberos said he hoped these larger economic and consumer changes would allow Ipsy, best known for its subscription Glam Bags, to become "a bigger part of members' lives." "In this world where they really [...]
With political ads taking up space and driving up costs on Facebook and Instagram, fashion brands are flocking to Pinterest as an alternative -- and they’re planning to stay put.
There's a new most-talked about acronym in the DTC world these days: SPAC, which stands for special purpose acquisition company. SPACs give startups an alternative way to go public, without going through the traditional IPO. In a SPAC, a group of individuals raise money in order to acquire a company with the purpose of taking [...]
The start of the holiday ads run usually takes place during the long Thanksgiving weekend. However, this year's schedule is all over the place, to say the least. Even before Halloween and Election Day have rolled around, retailers like Gap are already rolling out their national end-of-year TV and digital ads. Gap’s CMO Mary Alderete spoke about the brand is navigating this new terrain.
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