In four months, Wander Beauty found that 17 percent of its customers engaged with the chatbot and made a purchase, compared to the industry benchmark of 2 percent.
Though more and more beauty and fashion companies are re-allocating advertising dollars and converting them into influencer marketing budgets, some beauty brands are rethinking the value of these strategies.
Ted Baker is one of the key brands that is tying itself closer to Nordstrom through this partnership. In doing so, the brand is refuting the idea that wholesale is less desirable than direct for fashion brands today and asserting that wholesale still has an important place in a brand’s strategy.
Streetwear and sneakers are among the biggest disruptive forces in fashion today. While much has been written about the overlap between the worlds of luxury and streetwear — embodied most notably in the appointment of streetwear icon Virgil Abloh to creative director of Louis Vuitton — one underexplored change that streetwear’s rise has brought is the introduction of competition between brands across vastly different price points.
As Reddit looks ahead to 2019 for growth in its advertising division, it is looking at its beauty communities — one of its most popular, with 33 million collective monthly page views — as a key opportunity for monetization.
As online-only beauty company DermStore looks to differentiate itself within the crowded digital space, the retailer has focused on commerce content to grow its business.
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