Los Angeles is an important fashion market, with New York City, L.A. and Miami collectively making up more than 80% of U.S. luxury retail. Many East Coast brands start with a New York store before moving to the West Coast. However, now is a good opportunity for brands looking to expand in the Los Angeles area.
Amid a competitive beauty retail environment where an omnichannel approach is non-negotiable for many brands, major retailers like Sephora are experimenting with new loyalty perks to keep consumers shopping from their stores. At…