On Thursday, Birchbox announced the revamp of its Arrow line that first launched in January 2016. The new version of Arrow, made in partnership with Maesa, features more colorful and modern packaging and follows the company's updated clean standard that became public facing on Feb. 5.
While luxury brands are notoriously slow to adopt new technology and trends, brands like Prada and Dolce & Gabbana have recently started using TikTok. They are working with creators native to the platform to reach a younger audience.
In June 2017, feeling pressure from the success of online luxury platforms like Farfetch and Net-a-Porter, LVMH launched its own multi-brand home for e-commerce: 24 Sevres, which was later renamed to 24S. But in the two-and-a-half years the platform has been in existence, the platform has gone through a rebrand and a refocusing on international [...]
On March 2, clean beauty retailer Follain’s eponymous skin care-brand is stepping out of its own doors and into Ulta, Anthropologie and QVC. The particular advantage of working with these three retailers is the layered effect they can provide Follain.
Super Heroic, a direct-to-consumer children's clothing and footwear startup, is shutting down, according to the company's website. A message posted on Super Heroic’s website, with the headline “mission complete,” said that “we started this company with the desire to encourage and inspire our youth to dream bigger and to live boldly….in these uncertain times, we have now reached a place where we must hang up our capes for a while.” The website states that the company “will honor all sales and exchanges until our closure,” but does not give an exact date.
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