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Exclusive: Claire’s is turning its stores into a creator-commerce platform for Gen Alpha with Lana's Life launch
Beauty
Exclusive: Claire’s turns its stores into a creator-commerce platform for Gen Alpha with Lana’s Life launch
By Zofia Zwieglinska
Jun 25, 2026

Claire’s is using its Lana Rae partnership to turn 866 stores into a creator-commerce network connecting Gen Alpha fandom, Roblox and physical retail.

Member Exclusive
Beauty Briefing: Meet the company making Erling Haaland’s hair ties

This week, Glossy checked in on the hair-tie brand keeping Erling Haaland’s signature blonde locks in place while the Norwegian striker lights up the World Cup. Additionally, L Catterton takes a minority stake in the hair-care brand…

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