Italic’s business model opens up some interesting questions about consumers’ relationship with luxury and brand names. If you can buy a bag made by the same people who make Prada bags, using the same material Prada bags are made from, in the same place where Prada bags are made, is it not just as good as a Prada bag?
Since former Allure editor-in-chief Linda Wells landed at Revlon as chief content officer in February 2017, she has been busy. Not only has she renovated all consumer touchpoints, like packaging and the digital and social presences of the heritage company’s portfolio of brands (such as Elizabeth Arden, Almay and Revlon), but she also launched Flesh Beauty.
In keeping with the trend of brands strategizing to meet consumers where they are, Michael Kors is zeroing in on Chinese customers on WeChat, even in the U.S.
As the move to owning the customer relationship becomes more important, thanks to the wave of direct-to-consumer brands, website building platform Squarespace is responding accordingly. On Thursday, Squarespace is launching a subscription model service to further entice companies to use its site functionality. Beauty and fashion companies are already early adopters.
The 25-year Eileen Fisher veteran, in charge of increasing human, environmental and economic sustainability, discussed why the company opens its production playbook to young designers, whether fast fashion and sustainability can coexist, and what drives women’s purchases today.
It’s has a been big year of change for Maybelline. In the last 11 months, the 103-year-old heritage brand has moved out of the drugstore aisle and played more with experiential events. In step, Maybelline has tested limited-edition product drops versus relying on seasonal merchandising assortments and marketing playbooks to match. On Wednesday, Maybelline is attempting to bridge those strategies together with its latest product push: the New York City Mini Palette x Color Factory eyeshadow palette that ties back to the Color Factory installation in Soho, launched in August 2018 with Maybelline as the sole beauty sponsor.
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