Including virtual try-on, smart mirrors, cameras tracking items taken off a rack and other forms of AI, brands are integrating new tech into their shows to demonstrate how that tech is affecting the shopping experience.
This week, I checked in with Julie Cartwright, president of Pvolve, and Julie Rice, chief experience officer of Weight Watchers and founder of SoulCycle, to learn more about the role of digital fitness programming in the GLP-1-fueled…