From the popularity of "Yellowstone" to Barbie’s hot-pink cowgirl costume, there has been no shortage of Western-related fashion moments in the culture this year. The term “cowboy boots” has more than a billion global views on TikTok, with 43 million views in the last month alone, according to November research conducted by the fashion brand Karen Millen.
Fashion companies are continuing to raise prices, even as luxury consumers seek out discounts. At the same time, luxury retailers catering to wealthy customers are newly showing mixed results. Consultants are now urging fashion leaders…