Apr 22, 2026
The retailer will be offering steep sales to beauty consumers as part of its fourth-annual Summer Beauty Event. But in a competitive beauty retail environment, the e-commerce giant wants to be known as more than just a discounter.
Beauty Briefing: How Mind Games achieved double-digit sales growth with no hero fragrance It’s not uncommon for fragrance brands to rely on one top seller to drive a quarter or even a third of overall sales. But Mind Games, the luxury chess-inspired fragrance brand launched by Alex Shalbaf in 2022, is going a different…
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