Over the past year and a half, Garnier has increasingly embraced a culture-first marketing strategy aimed at "Gen Zennials." That has included building campaigns around internet humor, fandoms, reality television, dating culture and culturally-specific storytelling.
Glossy sat down with Fiji Airways CEO Paul Scurrah to learn about the airline’s new on-board wellness offerings, including health shots and wearables, plus red light therapy in airport lounges. It’s part of the airline’s new…