Sephoria, Sephora’s large-scale consumer event that launched in 2018, opened in Los Angeles on Friday for two days of ticketed, immersive activations from more than 65 brands for around 8,000 consumers. Glossy sat down with Sephora CMO Zena Arnold at the event on Friday to learn about the goals, challenges and future plans for the 8-year-old event.
This week, I checked in with U.K. wellness leader Ancient + Brave for takeaways from its official U.S. launch, which included a multi-week pop-up in Los Angeles, influencer partnerships, OOH advertising and more. I sat down with Hannah…