Fashion

Inside Oner Active’s tequila-scented new flagship in NYC

By Danny Parisi

Nov 7, 2026

The New York store is Oner's first physical retail presence anywhere in the world, despite Cela and Oner both originating in the U.K., showing how important the New York market is to the brand's growth. It is Oner's largest market, and one where there is clear demand for a physical space. Five days before the grand opening on November 7, Oner already had more than 5,000 people signed up to attend.