TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora. If you can’t beat them, Sephora is now testing what it looks like to join them.
LuxExperience is courting former Net-a-Porter customers with sharper curation, editorial content and events. And, at London Fashion Week, eBay is testing how quickly runway attention can turn into resale purchases.