Beauty

Why L'Occitane is positioning its female employees as influencers

French beauty brand L'Occitane is the latest company to shine a light on its employees in the name of marketing.

Beauty

L’Oreal Canada expands AI ambitions through online advertising

L’Oréal Canada has used chatbots within Facebook Messenger since April 2017 for its La Roche-Posay and Vichy brands, but it will now be expanding the offering to its larger online advertising.

Fashion

‘It’s a re-unveiling of the brand’: Modcloth enters period of rapid retail expansion

Digitally native brand Modcloth is turning a new leaf. On Saturday, the Los Angeles–based company is opening the doors of its first-ever physical retail space in New York City. The launch of the permanent store, located on a prime corner in SoHo (Crosby and Broome), represents the start of retail-rollout tear set to continue throughout the year.

Beauty

Bliss CEO Meri Baregamian: 'We aren't looking at what other brands are doing'

Since Meri Baregamian joined spa and beauty company Bliss as CEO in July 2016, she has given the brand a millennial, mass market makeover. Beginning in February 2018, she slashed prices to as low as $8, updated product packaging to be Instagram-friendly and revamped Bliss’ retail playbook to include Ulta and Target. This month, that wholesale strategy extends further to 3,000 CVS stores, followed by Riley Rose and Urban Outfitters.

Fragrance company Scentbird to launch skin-care subscription service

L’Oreal Canada expands AI ambitions through online advertising

Why L'Occitane is positioning its female employees as influencers

Events

Feb 28, 2019
Glossy Forum: Modern Marketing
New York, NY
Apr 15, 2019
Glossy Forum: The Beauty Revolution
New York, NY
Sep, 2019
The Glossy Awards Europe
London