A primary focus of the campaign — which includes paid and unpaid social media, in-store signage and offline events — is to reach men. Currently, men account for approximately 20% of the brand’s e-commerce sales and 15% of its Instagram audience.
Like China, the Middle East is a region that many Western brands may be unfamiliar with on a cultural level, which is why partnering with local businesses or hiring staff native to the area is key for many of the brands looking to expand there.
As resale becomes more popular, brands are increasingly launching in-house options as alternatives to the many multi-brand options like Poshmark. But for smaller brands like Rebecca Taylor, the money from their own products being sold on resale sites is revenue the brand could use to weather financial obstacles, like those posed by rising tariffs. Taking [...]
Seventeen-year-old Milani Cosmetics, which sells products like foundation, eyeshadow and brow products, is shifting to a direct-to-consumer approach for its product launches. For its latest products, released throughout December, it's opting to bypass the traditional media channels it's long used to announce product launches. Instead, it will bring the news to customers directly via social [...]
Peloton has had a rough week. First, it aired a TV ad that was widely panned. Then, a short seller brought up some searing points about the competitive landscape. The question remains: Can the exercise company rely on its cult-like status to become the multi-billion dollar brand investors think it can be?
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