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Fashion
Mejuri builds on its fastest-selling collection, with most shoppers buying 3 products
By Zofia Zwieglinska
Mar 31, 2026

When Mejuri launched its Puzzle stacking rings last year, the collection quickly outperformed expectations. Within months, it became the brand’s fastest-selling product to date, driven in large part by how customers shop it. Rather than purchasing a single ring, 60% of shoppers buy three or more at once, turning the collection into a repeat purchase driver from the outset.

Member Exclusive
Luxury Briefing: In a volatile Middle East, bags charms reaching $250,000 are catching on

For this week’s Luxury Briefing, I spoke with designer and founder of Bag Bijoux Ashna Mehta about why high jewelry is moving onto handbags. As charm culture scales at the entry level, a new category is emerging at the top end, shaped…

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