Jul 15, 2026
According to a report from 5W AI Communications, skin-care brands like The Ordinary, Cerave and La Roche-Posay are among the top beauty brands by AI citations. Those results speak to a new discovery model where LLMs like ChatGPT and Google Gemini prioritize ingredients and expert credentials to surface product recommendations. But the AI beauty pipeline still remains undefined.
Glossy+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing Advertisers are embracing AI for social media and retail media marketing. However, they are slower to adopt AI for influencer and CTV marketing. This is according to a Glossy+ Research survey of more than 100 marketing professionals in…
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