French beauty brand L'Occitane is the latest company to shine a light on its employees in the name of marketing.
L’Oréal Canada has used chatbots within Facebook Messenger since April 2017 for its La Roche-Posay and Vichy brands, but it will now be expanding the offering to its larger online advertising.
Digitally native brand Modcloth is turning a new leaf. On Saturday, the Los Angeles–based company is opening the doors of its first-ever physical retail space in New York City. The launch of the permanent store, located on a prime corner in SoHo (Crosby and Broome), represents the start of retail-rollout tear set to continue throughout the year.
Since Meri Baregamian joined spa and beauty company Bliss as CEO in July 2016, she has given the brand a millennial, mass market makeover. Beginning in February 2018, she slashed prices to as low as $8, updated product packaging to be Instagram-friendly and revamped Bliss’ retail playbook to include Ulta and Target. This month, that wholesale strategy extends further to 3,000 CVS stores, followed by Riley Rose and Urban Outfitters.
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