As part of its Consumer First Formula turnaround plan announced in November, the Ohio-based personal care company is implementing new strategies to reinvigorate consumers in a competitive market. That includes modernizing its packaging and formulations to keep up with new demands.
Evereden is not the first brand to give equity to creator partners — Glossy Pop reported on Nudestix’s “CSOP” (celebrity stock option plans) in 2022. But the three creators that are a part of its new Generation E, equity-based…