There is a good reason podcasts are being leveraged as a new marketing tool. First, they’re more popular than ever: at least 40% of Americans who are at least 12 years old — approximately 120 million people — have listened to a podcast at least once. But rather than telling a brand story – the way fashion [...]
Like foundation and haircare before it, sunscreen is moving toward greater sensitivity to diverse skin tones, and on a mass scale.
MeUndies, the DTC subscription underwear brand, is using purpose-driven collections around events, like Pride, to grow its community of shoppers. On Thursday, the brand rolled out its latest line of Pride-inspired underwear, which includes three different prints for men and women.
While handbags are the most counterfeited item on earth, cosmetics are in the top-five, according to the Organisation for Economic Co-operation and Development. And, according to a study published earlier this month, IP infringement protection agency Red Points saw a 40% increase in detections of fake beauty items on Instagram in the weeks leading to [...]
Get news and analysis about fashion, luxury and technology delivered to your inbox every morning.
