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Member Exclusive
Legacy skin-care brands are restructuring PDPs to stay visible in GEO AI search
By Zofia Zwieglinska
Feb 12, 2026

As generative AI reshapes product discovery, Borghese and RoC outline how they are rebuilding PDPs, content and search strategy to maintain visibility.

Member Exclusive
Beauty Briefing: This Valentine’s Day, perfume is playing matchmaker

Fragrance brands and figures are getting in on the dating scene for Valentine’s Day.

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