Beauty brands and retailers see services as a growing segment of the larger category.
ASMR has seen a surge in popularity over the past five years. As of February 2018, there were 11 million ASMR videos on YouTube, and mega beauty influencers like Michelle Phan and Jeffree Star have dabbled in the space. Now, FabFitFun, Lush, SK-II and Venn Skincare are all now seeing opportunity in the category.
Express’ latest design collaboration involving model and influencer Rocky Barnes is the latest in a string of partnerships the brand has been involved in, coming a few months after a similar collection with influencer Olivia Culpo.
In this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao and Denton discuss why failure is a good thing, how he differentiates American and Chinese consumers, and what his company is doing to earn an "environmental credit."
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