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Emerging Technologies
How Clarins reached 70% conversion and doubled its basket size in brick-and-mortar test of shade-matching tech
By Lexy Lebsack
Feb 19, 2026

Clarins, the 72-year-old French heritage cosmetics brand, has found a sweet spot between AI-powered technology and in-person customer service. In 2025, it quietly launched a beta test called Clarins AI Shade Finder developed in collaboration with IlluminateAI, a Silicon Valley deep-tech start up that emerged from stealth in August of last year. Thanks to its success, Clarins is now rolling out the advisor-assisted tech to 200 locations.

Member Exclusive
Beauty Briefing: Why every beauty brand is collaborating with a soda

Some beauty consumers still haven’t forgotten the smell of their Dr. Pepper Lip Smackers of the 1990s. While Lip Smackers are long gone, thirty years later, there’s a new wave of soda-inspired lip glosses hitting the shelves. 

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