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Fashion Week
NYFW brands experimented with AI, virtual try-on and smart mirrors
By Danny Parisi
Feb 16, 2026

Including virtual try-on, smart mirrors, cameras tracking items taken off a rack and other forms of AI, brands are integrating new tech into their shows to demonstrate how that tech is affecting the shopping experience.

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Wellness Briefing: PVolve and Weight Watchers partner as demand for holistic wellness surges, plus news

This week, I checked in with Julie Cartwright, president of Pvolve, and Julie Rice, chief experience officer of Weight Watchers and founder of SoulCycle, to learn more about the role of digital fitness programming in the GLP-1-fueled…

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