Sephora is seeing double-digit revenue growth, and luxury conglomerates are experiencing comparatively greater boosts in Japan. But, “brands shouldn’t be scared” and chase sales in such thriving channels and markets, according to experts. This week’s executive conversations and luxury earnings prove that the brands best known for quality service and exclusivity are staying the course, reporting positive results and setting themselves up for further success.
As more beauty brands join Amazon — including Too Faced, Clinique, Kiehl’s, Scarlett Johansson’s The Outset, Corpus body care and skin-care brand Pendrell, all this year — brands must become increasingly aware of changing…