Fashion

How intimates brand Knix pre-empted Black Friday without investing in marketing

While other brands like Freitag and Patagonia have opted to sit out of Black Friday altogether, Griffiths said she was inspired to try out an early warehouse sale as an alternative after the success of a previous warehouse sale the brand held in April, which saw similar record sales.

Beauty

How better CX practices can make a beauty company more inclusive

Of course, more inclusive foundation and concealer shade ranges have continued to be the standard since Fenty Beauty came to market in 2017, with debuts still rolling out like Credo's Exa, which launched in August. But some beauty companies, like Ilia Beauty, have recognized that inclusive launches have to have the adequate employee education and [...]

Fashion

The second Covid-19 spike is forcing retailers like Foot Locker to refocus on e-commerce

Foot Locker had a strong quarter, according to its latest earnings report. Over the three months ending on Oct. 31, the brand brought in $128 million in revenue, beating the $122 million it brought in during the same period last year.

How intimates brand Knix pre-empted Black Friday without investing in marketing

DTC brands aren't feeling the Black Friday pressure

Fashion Briefing: Brands are adjusting their holiday tone for 2020

Beauty

At-home wax brand Wakse disrupts salon experience with first location

Wakse, the digitally native at-home waxing brand opened its first brick-and-mortar salon on Monday, in spite of heightened concerns that non-essential retail will need to close again due to Covid-19.

Y2K nostalgia has arrived in the beauty aisle

'Liquid gold' oud is making its way into skin and hair products

Peace Out Skincare looks to SMS text messaging to drive holiday sales

from Digiday Media

With FreshDirect acquisition, Ahold Delhaize is doubling down on East Coast grocery delivery

Dutch grocery chain Ahold Delhaize has more than 1,900 stores in the U.S., under its various banners Food Lion, Stop and Shop and Giant Food. But the future of its grocery delivery business currently lies in the New York, Washington, D.C. and Philadelphia metropolitan areas. That's evidenced by the news last week that Ahold Delhaize is acquiring a majority stake in FreshDirect, an online-only grocery delivery chain which launched in 1999. Ahold Delhaize's goal: to get as many hooks in the profitable East Coast grocery delivery market as possible.

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