Guerlain is 198 years old and has created over 1,100 perfumes. Today, it sells around 100. And it is currently embarking on its first-ever paid influencer campaign to promote one of those fragrances — a $660 extrait, dubbed Vanille Planifolia.
The discontinuation of the Pepsi watch is a “seismic moment” in the watch industry that will be discussed for decades, experts say.