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Beauty
Exclusive: Rare Beauty breaks Ulta Beauty’s record for launch-day sales
By Sara Spruch-Feiner
Feb 3, 2026

On February 1, Rare Beauty entered all 1,500-plus Ulta Beauty stores nationwide and debuted on the retailer’s website, marking the brand’s first U.S. retail expansion since its launch at Sephora in September 2020. On launch day, it broke Ulta Beauty’s existing sales records, delivering the largest brand debut in the retailer’s history, according to Rare Beauty representatives.

Luxury Briefing: Inside LMVH's "quiet opulence" jewelry brand Repossi, and its strategy as jewelry outpaces luxury
Member Exclusive
Luxury Briefing: Inside LMVH’s ‘quiet opulence’ jewelry brand, as jewelry outpaces luxury

For this week’s Luxury Briefing, Glossy spoke to Repossi CEO Anne de Vergeron at Shoptalk Luxe in Abu Dhabi about the brand’s design- and art-led growth. Also, a look behind the scenes at what is working for luxury brands in creator…

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