Nazanin Mandi's transformation from lingerie model to lingerie brand founder
The multi-hyphenate just launched Elle Reve, a small edit of multi-functional items that are priced $22-$182 and sold on the brand’s DTC site.
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Fashion Briefing: Designers are starting over with a DTC focus
This week, an up-close look at the comeback plans of designers who have abandoned fashion's traditional models. Brands breaking up with retailers is trending. A fashion designer closing the door on the wholesale chapter of their business and starting fresh with a direct-to-consumer company was a bigger story in 2016. But the pandemic has forced almost [...]
Beauty
Benefits Cosmetics Middle East celebrates Ramadan
Benefit Cosmetics’ Middle East division began a month-long campaign to coincide with the holy month of Ramadan, which began April 12 and lasts until May 12. During Ramadan, working hours are reduced, people spend more time at home and with family, and individuals reflect on forgiveness, generosity and honesty, and engage in daily fasting. Typically, [...]
Beauty
Lancôme debuts VR pop-up for the U.S.
Lancôme is testing the strategy for its Advanced Génifique franchise of three products in the U.S. On April 17, the L'Oréal-owned brand launched a virtual pop-up that features Lancôme international scientific director Dr. Annie Black, dermatologist Dr. Camille Howard and master trainer Annie Howard. Within the pop-up, Lancôme's product pages, videos, games and skin quiz [...]
from Digiday Media
As Katrina Lake steps down, Stitch Fix is preparing for its next phase of growth
On Tuesday, Katrina Lake, announced that she would be stepping down as CEO in August. Replacing her is Elizabeth Spaulding, who joined Stitch Fix as president last January after spending 20-plus years at Bain & Company. Lake's resignation comes as Stitch Fix has been investing in giving customers more ways to buy and select clothes, which hints at what Stitch Fix's next phase of growth under Spaulding might look like.
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