Glossy Pop Newsletter

Glossy Pop Newsletter: How Meta leveraged Kylie Jenner, Peggy Gou and Substackers in its first fashion campaign

By Jill Manoff

Jul 3, 2026

Last week, with its introduction of Meta Glasses, Meta launched a fashion house. That was the read among some in the fashion community, anyway — and, essentially, that was its intention. “We basically have our own accessories line now,” Eva Chen, vp of fashion at Meta, told Glossy.