There were two things that could be all but certain when Alix Earle finally launched her brand on March 31: that it would sell out — which it did, in a matter of hours — and that it would be picked apart.
For the Wellness Briefing, Glossy checked in with Jeff Bladt, svp of pricing and marketplace at Playlist, parent company to ClassPass, MindBody and Booker, to learn how fitness studios and gyms are attracting new customers through…