Jed Berger, CMO of Foot Locker, discussed why mall stores still make sense, who works best as a brand collaborator and why rare sneakers aren’t the only styles that fuel demand.
Nars, Givenchy Beauty and E.l.f. have all joined the metaverse with branded NFTs.
In 2018, during the Rio de Janeiro Olympics, TikTok had only just been introduced to the U.S. a year before. It hadn’t caught on as the sensation it is now, growing nearly 800% in monthly active users from 2018 to 2020. Throughout the last two weeks, Olympic athletes like Ilona Maher of the U.S. women’s [...]
While Swedish pop artist Tove Lo is well-versed in translating her raw emotions into music (her consecutive placements on the Billboard music charts speak to that), she has recently come to view makeup as a medium of expression, as well. “The connection between music and makeup for me has a lot to do with expression; [...]
In 2018, during the Rio de Janeiro Olympics, TikTok had only just been introduced to the U.S. a year before. It hadn’t caught on as the sensation it is now, growing nearly 800% in monthly active users from 2018 to 2020. Throughout the last two weeks, Olympic athletes like Ilona Maher of the U.S. women’s rugby team have been taking to TikTok to show what life is like inside the Olympic village. And fashion brands are benefiting from it.
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