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Fashion
American Eagle’s next marketing move? Sponsoring Stagecoach
By Sara Spruch-Feiner
Feb 25, 2026

On the heels of its February 11 announcement naming rising country musician Ella Langley as its newest brand face, American Eagle is unveiling another big music move: It will serve as the exclusive apparel and denim sponsor of Stagecoach, the world’s largest country music festival.

Member Exclusive
Luxury Briefing: How 2 designers weighed the costs vs. the benefits of an NYFW show

In this week’s Luxury Briefing, a look at the brand strategies behind Simkhai’s and PatBo’s show formats at New York Fashion Week. Plus, data on the NYFW styles inspiring shoppers.

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