Boka, the 10-year-old oral-care disruptor, has used a tried-and-true beauty marketing playbook to reach 481% year-over-year retail growth and the No. 1 toothpaste spot on Amazon, according to the brand. Glossy interviewed Boka GM Sarah Mountcastle Mitchell to learn more.
Los Angeles is an important fashion market, with New York City, L.A. and Miami collectively making up more than 80% of U.S. luxury retail. Many East Coast brands start with a New York store before moving to the West Coast. However, now…