May 16, 2025
In the early oughts, luxury denim was defined by the logo stitched on your back pocket: Seven for all Mankind, True Religion. Today, "it" girls, influencers and stylists can most often be found in jeans from purveyors of vintage denim, rather than jeans from any singular brand. Some of the retailers have built cult-like followings themselves.
Beauty & Wellness Briefing: Inside the Patrick Ta Beauty pop-up that inspired overnight camping and a mile-long entry line This week, I checked in with Jacqueline Barrett, svp of marketing at Patrick Ta Beauty, to learn the strategy behind the brand’s first IRL pop-up. Last weekend’s consumer event, which ran over two days in the hip Los Angeles…
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