Member Exclusive

Melanie Travis is using her Andie playbook to launch a second brand

Increasingly, founders of direct-to-consumer brands are finding the grunt work of launching a first brand is largely alleviated the second time around. With operations and partners in place, and the necessary knowledge obtained, entering new categories and markets is comparatively easily. But establishing a proven playbook for success in the first at-bat is key building [...]

Beauty

Influencers are building niche beauty brands to revive the 'snoozefest' market

Though an influencer-led beauty brand is not new -- think Huda Beauty -- they might be more important than ever. Much like the celebrity brands of the moment, influencers have the appeal and built-in audiences to turn fans into customers -- and they may have the best chance of offsetting the slowdown in the color [...]

Fashion

Why the new generation of wearable tech has legs

Similar to other trends in fashion that launched with high expectations then fizzled, wearable tech has held on, despite flack and naysayers. And new entries in the space suggest there's new potential for the category. Big companies like Google, luxury houses like Montblanc and sportswear giants including Nike are all spending money on developing wearable tech. [...]

Beauty

Plan B: How Blume revamped its fundraising strategy after striking out with investors for a year

Originally, in 2016, Blume launched as an organic tampon subscription service under the name of ElloBox. Two years later, the company relaunched as Blume, selling feminine care and skin-care products. Around that time, Blume co-founders (and sisters) Taran and Bunny Ghatrora set out to fundraise and grow the DTC company, but they found their approach [...]

from Digiday Media

‘I’m in Facebook every day, and I’m freaking out right now’: Confessions of a DTC marketer

There's a rising supply of direct-to-consumer brands eager to hand over money to agencies to help them with their Facebook marketing. In the latest edition of our Confessions series, in which we offer anonymity in exchange for candor, we speak to a former marketer who cycled through several agencies -- ultimately landing at one that focused mostly on direct-to-consumer brands -- before going freelance.

Nike’s Amazon departure highlights bubbling brand tensions

To grow its direct business, Nike is looking to get more out of its app users

Why DTC cookware brand Material is seeking out retail partnerships

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Nov 13–15, 2019
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Palm Springs, CA
Nov 15, 2019
Future Leader Awards
Jan 28–29, 2020
Amazon Strategies
New York, NY