The collection was primarily aimed at Gen Z, but Target knew it would see "multi-generational" love. Overall, the collection outperformed forecast expectations across every category, Target shared.
This week, I checked in with U.K. wellness leader Ancient + Brave for takeaways from its official U.S. launch, which included a multi-week pop-up in Los Angeles, influencer partnerships, OOH advertising and more. I sat down with Hannah…