When UGG brought back its Fluff Yeah sandal on March 16, the move was driven less by nostalgia and more by sustained consumer demand, according to the brand. The style, which first launched in fall 2018 at around $100, quickly became a celebrity favorite and a breakout product for the brand.
Brands and experts that Glossy spoke to about the executive order agreed that its vague wording makes it hard to know how to respond. Many noted that there are already strict rules about what can be labeled as “Made in America.”