While many fashion brands failed to weather the pandemic storm of the last two-plus years, industry giants with stronger infrastructures, immediately available resources and, therefore, more stability have been able to take advantage of opportunities and strengthen their footholds on their respective markets. Along with pouncing on prime real estate vacancies and deals, they’ve moved in on brands newly open to the ideas of investors, exits and strategic partners.
As beauty collabs have stretched far beyond the makeup category, nail-care collabs are becoming as common as those for eyeshadow.
