Fashion brands' Instagram posts in the last two weeks have reflected the three distinct personas that have become industry go-tos mid-crisis: the all-knowing best friend, the distractor-entertainer and the fair-weather politico.
New business models are emerging in fashion, as brands both recover from a period heavy in layoffs and get accustomed to a remote workforce. Rather than hiring full-time employees for specific roles, companies are enlisting workers with expertise in many areas and supplementing them with various outside experts. The results are constantly rotating teams and, [...]
Multiple British brands told Glossy the first few weeks have been equal parts frustrating and confusing as they struggle to adjust to what they say was a mismanaged and miscommunicated new status quo.
Today, millennial color cosmetics brand Winky Lux becomes the latest to make a play for the skin-care category, joining recent entrants like Fenty, Morphe and Cover FX in 2020.
The direct-to-consumer startup boom has also fueled the rise of a number of secondary industries — for example, buy now pay later services. Affirm just went public this week and if its Wall Street debut is any indication, it’s got some staying power. Affirm disclosed in its S-1 that it generates nearly 30% of its revenue from just one company: Peloton, one of the darlings in the DTC space. But the relationship between buy now pay later services and DTC startups runs deeper than that.
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