On the heels of its February 11 announcement naming rising country musician Ella Langley as its newest brand face, American Eagle is unveiling another big music move: It will serve as the exclusive apparel and denim sponsor of Stagecoach, the world’s largest country music festival.
In this week’s Luxury Briefing, a look at the brand strategies behind Simkhai’s and PatBo’s show formats at New York Fashion Week. Plus, data on the NYFW styles inspiring shoppers.