By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands. But is the crossover between sports and beauty in a mature state? Not yet, according to panelists at Glossy's Pop NYC event in Manhattan earlier this month.
LuxExperience is courting former Net-a-Porter customers with sharper curation, editorial content and events. And, at London Fashion Week, eBay is testing how quickly runway attention can turn into resale purchases.