Glossy Pop Newsletter

Glossy Pop Newsletter: Inside Nuuly’s big micro-influencer community-building play

By Sara Spruch-Feiner

Apr 25, 2025

In its six years of doing business, Nuuly, the URBN-owned clothing rental platform, has found that word-of-mouth is its most effective growth strategy. And, according to Julia Piccone, Nuuly's senior director of marketing, that goes beyond literal friends and family nowadays. "We know people [also] consider influencers or creators sort of like their friends and family," she said. This knowledge led to the 2023 formation of Club Nuuly, the brand's ambassador program.