Murad launches skin-care campaign targeting men

A primary focus of the campaign — which includes paid and unpaid social media, in-store signage and offline events — is to reach men. Currently, men account for approximately 20% of the brand’s e-commerce sales and 15% of its Instagram audience.


'You need a partner': How luxury brands are expanding to the Middle East

Like China, the Middle East is a region that many Western brands may be unfamiliar with on a cultural level, which is why partnering with local businesses or hiring staff native to the area is key for many of the brands looking to expand there.


Rebecca Taylor is launching an in-house resale program to balance new tariff costs

As resale becomes more popular, brands are increasingly launching in-house options as alternatives to the many multi-brand options like Poshmark. But for smaller brands like Rebecca Taylor, the money from their own products being sold on resale sites is revenue the brand could use to weather financial obstacles, like those posed by rising tariffs. Taking [...]


Milani Cosmetics shifts to a DTC-inspired social media approach

Seventeen-year-old Milani Cosmetics, which sells products like foundation, eyeshadow and brow products, is shifting to a direct-to-consumer approach for its product launches. For its latest products, released throughout December, it's opting to bypass the traditional media channels it's long used to announce product launches. Instead, it will bring the news to customers directly via social [...]

Murad launches skin-care campaign targeting men

8Greens founder Dawn Russell on establishing what a wellness brand should mean

Why beauty brands need to 'block and tackle' on Amazon

from Digiday Media

As Peloton tries to find a growth path, it needs to contend with cheaper competition

Peloton has had a rough week. First, it aired a TV ad that was widely panned. Then, a short seller brought up some searing points about the competitive landscape. The question remains: Can the exercise company rely on its cult-like status to become the multi-billion dollar brand investors think it can be?

To grow, Postmates looks to retail delivery

Why retailers are popping up in hotel lobbies

Lalo co-founder Michael Wieder: We’re not sticking with the old DTC playbook


Dec 13, 2019
Future Leader Awards
Jan 28–29, 2020
Amazon Strategies
New York, NY