Beauty

Martha Stewart sees high potential for Boomer CBD opportunity

On September 10, the lifestyle guru launched her Martha Stewart CBD wellness line in partnership with Canada-based CBD company Canopy Growth Corporation. Sold online through Canopy’s site, the collection of flavored oils, softgels and gummies is very on-brand for Stewart. The products are inspired by French pâte de fruit as well as baked goods including [...]

Beauty

How Gen Zers are confronting feminine health and sexual wellness

As this group of consumers enters puberty and menstruation, and eventually experiences sexual activity, they engage with these products with a wildly different set of views and values compared to their millennial counterparts.

Member Exclusive

Credibility, reach and physical footprint: Senreve’s Coral Chung on weighing retail partners

As this group of consumers enters puberty and menstruation, and eventually experiences sexual activity, they engage with these products with a wildly different set of views and values compared to their millennial counterparts.

Fashion

Running shoe brand On launches a sneaker membership model

The service, which launched on Sept. 15, is $30 a month. To start, subscribers get a pair of On’s Cyclon running shoes, which are made from recycled materials. Six months in, they get a new pair of Cyclons sent to them in the mail, and they send the old shoes back to be recycled into [...]

Beauty

E.l.f. debuts content-driven Keys Soulcare brand with Alicia Keys

On Tuesday, E.l.f. and Alicia Keys together launch her new brand in an effort to provide products that address what they hope a new dimension of wellness and self-care: soul care. The brand, Keys Soulcare, at launch will only offer multimedia content on the topics of mind, body, spirit and connection.

from Digiday Media

Amazon sellers are anxious about their Prime Day strategies

The countdown has begun for sellers: after a months-long delay, Amazon has officially announced a new date for Prime Day. Amazon's annual sales event will now be held on October 13-14. On the one hand, some sellers are hoping that more customers will use Prime Day to do their holiday shopping, and allow them to capture a greater share of sales than they would have if the event was once again held in July. But, others are concerned that more shoppers will decide to just wait a few more weeks, in the hopes of getting better deals on Black Friday and Cyber Monday.

Events

Sep 25, 2020
Worklife Awards
Oct 22–23, 2020
Glossy Age of E-Commerce Forum LIVE
Virtual