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Earnings
E.l.f. Beauty is lowering prices to respond to unit sales decline, offloading Keys Soulcare brand
By Lexy Lebsack
May 20, 2026

In August, E.l.f. Beauty took a $1 price increase across all E.l.f. SKUs as a response to tariffs and inflation. Announced today, this caused unit sales to drop dramatically, and CEO Tarang Amin is now testing price cuts.

Burberry’s FY26 earnings point to a Coach-style playbook built on scarf bars, swimwear and activewear
Member Exclusive
Burberry adopts a Coach-style playbook built on scarf bars, swimwear and activewear

Burberry’s turnaround efforts are reading more like a Coach-style playbook: make the brand’s most recognizable codes easier to shop, easier to understand and more culturally visible.

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