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Expansion Strategies
With Sephora joining TikTok Shop, is the social shopping platform becoming too big to ignore?
By Emily Jensen
Sep 23, 2026

TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora. If you can’t beat them, Sephora is now testing what it looks like to join them.

Member Exclusive
Luxury Briefing: Net-a-Porter wants its best customers back

LuxExperience is courting former Net-a-Porter customers with sharper curation, editorial content and events. And, at London Fashion Week, eBay is testing how quickly runway attention can turn into resale purchases.

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