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reflecting themes of cross-selling and targeted product offerings in e-commerce.

Brands are expanding product offerings and unlocking revenue with streamlined cross-selling

Dec 5, 2024

As e-commerce marketplaces and brands look to stand out in the crowded landscape, offering complementary products through cross-selling is an effective strategy that enhances customers’ shopping experiences and drives growth. According to McKinsey research, targeted cross-selling can increase sales by 20%. Additionally, 80% of a brand’s revenue comes from about 20% of its customers while […]

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1
Jun

June 2025
Glossy E-Commerce Summit
At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.