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To keep Gen Z engaged, brands are leaning on UGC and refreshed video ads
By QuickFrame by MNTN
Feb 8, 2023

Sponsored by QuickFrame by MNTN As Gen Z consumers spend more time scrolling and streaming than ever, video marketing has become a critical approach for fashion, beauty and luxury brands to engage with these audiences. To be effective, however, brands targeting Gen Z must ensure their video ads reflect the formats most popular on that […]

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Podcasts See More
Revolve’s Raissa Gerona on deprioritizing influencer trips: ‘The content feels dated’

“In the last couple of years, I’ve [focused on] figuring out how to evolve the brand,” Gerona said on the latest episode of the Glossy Podcast. “A lot of brands have adopted a lot of the things we were doing, and the influencer landscape changed significantly because every single type...

By Jill Manoff
Mar 29, 2023
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    Week in Review: AI in fashion, Jeremy Scott departs Moschino, Telfar’s live pricing model
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    Odele co-founders Lindsay Holden and Britta Chatterjee: ‘Design is so much more accessible’
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    Hodinkee’s Jeffery Fowler on evolving the watch industry, collaborating with John Mayer and taking over Supreme SoHo
Go to Podcasts page
Events See more
  • 15
    May
    New York, NY May 15, 2023
    Glossy E-Commerce Forum

    Join us at the Glossy E-Commerce Forum, where leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.

  • 15
    May
    May 15-19, 2023
    Commerce Week

    Join us at Glossy and Modern Retail Presents: Commerce Week as we dive deep into the winning strategies and best practices powering the pivot in commerce.

  • 31
    May
    Naples, FL May 31-June 2, 2023
    Glossy Future of Fashion & Luxury Summit

    At Glossy’s Future of Fashion & Luxury Summit, leaders from the industry’s most influential brands will share their current strategies for marketing, merchandising and beyond.

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