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influencer girl recording herself with a ring light. Creating user generated content (UGC) showing her glasses for cyber monday and black friday sales.

How brands are maximizing UGC for authentic, relatable BFCM campaigns

Aug 19, 2024

Asmita Gaikwad, content manager, Skeepers The most awaited time of the year for retailers and consumers alike — Black Friday and Cyber Monday — is fast approaching. Both are now pivotal events in the retail world, marking the beginning of the holiday shopping frenzy. User-generated content has emerged as a game-changer, shaping marketing strategies amid […]

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Napa, CA November 11-13, 2023
Glossy Beauty x Wellness Summit
At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.