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Fashion

Member Exclusive
CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
By Li Lu
Jun 6, 2023

Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Glossy+ Research has analyzed strategies and challenges across leading marketing channels – like programmatic display, Instagram and Amazon Ads – to identify key trends and best practices in our CMO Strategies series.

Latest Stories
  • fashion store
    Member Exclusive
    Glossy Summit Report: Social commerce, wholesale threats and DTC margins top brand challenges
  • Personalization & Service
    The luxury bridal category is on the rise, amid demand for more personalization
  • Top Marketers
    The North Face CMO Sophie Bambuck: Top Marketers 2023
  • Top Marketers
    Coach Global CMO and North America President Sandeep Seth: 2023 Top Marketers 
  • Top Marketers
    H&M Americas Head of Customer & Marketing Linda Li Steiner: 2023 Top Marketers
  • Top Marketers
    J.Crew & Madewell Chief Marketing Officer Derek Yarbrough: 2023 Top Marketers
  • Top Marketers
    Forever 21 Chief Marketing, Digital and Omni Officer Jacob Hawkins: 2023 Top Marketers
  • Top Marketers
    Calvin Klein CMO Jonathan Bottomley: 2023 Top Marketers
  • Top Marketers
    Anine Bing Co-Founder and Chief Strategy Officer Annika Meller: 2023 Top Marketers
  • Top Marketers
    Crocs SVP, CMO Heidi Cooley: 2023 Top Marketers
  • Top Marketers
    Dorsey Founder and CEO Meg Strachan: 2023 Top Marketers
  • The lead image shoes a Nyx makeup display at a Target store.
    Weekend Briefing
    Weekend Briefing: Pride Month kicks off, Balenciaga attempts a comeback, and non-precious jewels continue to climb
  • Member Exclusive
    Fashion Briefing: So much for self-expression — Gen Z just wants in on the trend 
  • Member Exclusive
    Chico’s CEO Molly Langenstein on ‘drawing outside the lines’ to build brand community
Show More
The Glossy Fashion Podcast See More
Brixton CEO Raph Peck: ‘Liquidity is king right now’

“Brixton is, in some ways, smaller than most of the challenges I’ve taken on in my career, but it’s much more complex,” Peck said on the latest episode of the Glossy Podcast. “It has a much narrower consumer focus, an underdeveloped direct-to-consumer channel — both in physical retail and in...

By Jill Manoff
May 31, 2023
  • The Glossy Fashion Podcast
    Designer Michael Costello: ‘You don’t feel like a major player in the industry until you’re sold at a high-end department store’
  • The Glossy Fashion Podcast
    Veronica Beard’s founders: ‘Our stores are our greatest labs’
  • The Glossy Fashion Podcast
    House of Blueberry’s Katherine Manuel on the ‘hard’ economics of digital fashion
Go to The Glossy Fashion Podcast page
Events See more
  • 20
    Jun
    New York, NY June 20, 2023
    Glossy Wellness Leaders Dinner

    The Wellness Leaders Dinner is an exclusive event that brings together influential leaders and executives in the wellness industry for an evening of networking, collaboration, and candid conversation.

  • 25
    Jul
    Los Angeles, CA July 25, 2023
    Glossy Beauty Pop

    Join us at Glossy Beauty Pop for a unique experience with beauty’s top influencers and come away with the connections and insights needed to build your business.

  • 13
    Nov
    Santa Barbara, CA November 13-15, 2023
    Glossy Beauty x Wellness Summit

    At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will share their strategies and how they're future-proofing for the next generation of consumers.

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