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How Telfar captured luxury customers with a contemporary price point Telfar bags typically retail for $200-$500, far less than the other most highly-desired handbags from Chanel, Prada and Hermes. Price is often a major element of whether something is considered “luxury” or not, so how did Telfar...
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Video: Fashion insiders propose a more sustainable, walkable NYFW "The fact that we are still all traipsing across the bridge to Brooklyn just for one show – that is not sustainable. Why are we not figuring out: Where do people want to show, and then making a day out of Brooklyn or making a day out of the Lower...
Inside the Glossy Summit: Fashion leaders share their biggest business challenge in the past year The pandemic has had a profound effect on the fashion and beauty industries. As people moved indoors and stores shuttered, 12,200 big and small stores closed in the U.S. alone last year, according to a compilation released by commercial real estate firm CoStar Group. The pandemic also accelerated the growth...
Nars’ Dina Fierro on audio: It’s ‘paramount’ for brands to be in relevant spaces and conversations The inherently visual nature of beauty has come to life within the marketing strategies of beauty brands for years. However, as the pandemic accelerated the consumer shift to the digital audio space, beauty brands were tasked with honing in on the beauty listener.