In early 2021, Wirecutter soft-launched a new dedicated style section on its homepage. While much of Wirecutter’s guides focus on consumer electronics and appliances, there was an undeniable appetite for more style recommendations.
Overnight, Collars & Co. had taken off. While ecstatic at the success, Baer had a problem: How do you rapidly scale up a brand to meet demand, when the global supply chain is ravaged? It was especially concerning, as he knew that even...
