Glossy Pop Newsletter: Makeup brand Merit just launched earrings — here’s why it makes sense On Thursday, as a sort of second chapter to the successful October launch of its first fragrance, Retrospect, the brand launched two pairs of earrings with the U.K.-based jewelry brand Completedworks. One pair is silver with pearls ($248) and the other is gold vermeil ($189). This rollout marks the first...
Sumin Lee on why Beauty of Joseon is blowing up in the US before its native Korea Subscribe: Apple Podcasts • Spotify If you’ve scrolled TikTok lately, perhaps you’ve come across a sunscreen from K-beauty brand Beauty of Joseon. On the app, it’s somewhat ubiquitous. Sumin Lee is part of a team that acquired the brand and totally reinvented it, introducing the version today’s U.S. consumers know...
Why Estée Lauder is leaning into football Estée Lauder is making sports a full pillar of its marketing as it aims to introduce one of its most famed products, its Double Wear Foundation, to a new and more diverse generation of fans.
Glossy Pop Newsletter: Humor is the new trend in beauty marketing campaigns As evident in E.l.f. Cosmetics' 2023 Super Bowl spot featuring Jennifer Coolidge, CeraVe's 2024 Michael Cerave Super Bowl spot and Philips Sonicare's new campaign with "SNL" star Kate McKinnon, marketers want to make you laugh. In beauty, specifically, brands including Milani, Maybelline and Lancôme have partnered with comedian and podcaster...
Glossy Pop Newsletter: How ‘Wicked’ took over … everything "Wicked," which hit theaters on Friday, is dousing everything it touches in two colors: There's pink, for Glinda, the Good Witch, played by Ariana Granda; and green, for Elphaba, the Wicked Witch, played by Cynthia Erivo. On the apparel and accessories side, there are collaborative collections from Gap, Vera Bradley,...
Glossy Pop Newsletter: ‘We’re called influencers for a reason’ — Creators on the importance of post-election content In the 10 days since the election, TikTok has been ablaze with influencers speaking out about the results and people calling out those who did not. For creators, how important is taking a political stance?
JB Skrub’s Jill Biren on marketing to tween boys Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But then, one day, she was packing her 9-year-old son up for camp and realized there wasn't...
Glossy Pop Newsletter: How Ozempic effect is infiltrating the wellness world In May, newly reported survey data from KFF showed that one in eight adults (12%) have tried a GLP-1 agonist — the class of drugs that includes Ozempic. So, it's no surprise that several wellness- and supplement-focused brands have launched products intended to meet the moment, though each of the...
How Rùadh, a new high-end denim brand, is leveraging Substack to gain traction Launched in mid-October, Rùadh, a sustainably-minded denim line founded by Jac Cameron, co-founder and creative director of contemporary label Ayr, is already showing up in the outfits and Instagrams of some of fashion's most admired.