Why customer brand trips are core to Cocokind’s marketing strategy In January, Cocokind hosted seven longtime customers in the Napa Valley for a trip designed to give them experiences traditionally only afforded to influencers. It hosted another customer trip in June.
Exclusive: 19 months after selling to private equity, JVN Hair enters Ulta Beauty On July 20, JVN Hair, the brand founded by “Queer Eye” star Jonathan Van Ness, will launch at Ulta Beauty both online and in approximately 700 stores, about half of the retailer’s locations. JVN Hair was originally incubated in partnership with Amyris, which declared bankruptcy in August 2023. In December...
Meet Mallory Brooks, aka @plzdontbuythat, TikTok’s ultimate de-influencer On TikTok, Brooks doles out wisdom about how to be an informed shopper — especially when it comes to influencer-founded brands. She has investigated the quality of buzzy brands including Set Active, Parke, Daily Drills, Nuuds and Daphne.
Glossy Pop Newsletter: When it comes to brand trips, is all press good press? Over the weekend, TikTok was flooded with posts of major influencers partying in Tulum with the electrolytes brand Waterboy. At the same time, dozens of posts criticizing the brand’s social media strategy for the trip began circulating: Why weren't the influencers showing the products? And don't electrolytes help thwart hangovers?...
Exclusive: Versed lands at Ulta Beauty, backed by its biggest influencer push yet Six years after its debut, Versed, the affordable beauty brand launched by Katherine Power, is launching at 300 Ulta Beauty doors on July 7. It is available on Ultabeauty.com as of July 1. The move comes on the heels of the brand's introduction of color cosmetics in February, when it...
Glossy Pop Newsletter: Sabrina Carpenter’s music videos are the new billboard for beauty brands Music videos are the hot new place for beauty and fashion brands to show up. In Sabrina Carpenter and Addison Rae videos, brands like Prada Beauty, Supergoop and Free People are making the most of the opportunity.
Unilever’s new acquisition, Glossier’s CEO shakeup — plus, Arrae’s Siff Haider on forecasting wellness trends before they hit big In the big wide world of health and wellness, there is always a buzzword du jour. In the past couple months, you've likely heard buzz about gut health and GLP-1s, ingredients like creatine and colostrum, and, of course, protein. For many of these trends, Arrae, the supplement brand co-founded by Siffat...
Anthropologie’s ‘Tobie’ dress is the unexpected style of the summer On Thursday, Katie Sturino (803,000 Instagram followers) and Lindsay Silberman (214,000 Instagram followers) posted about the same dress. The dress, which is called the Tobie and made by a brand called Exquise, is sold exclusively at URBN-owned Anthropologie. It's available in multiple lengths and fabrics, and ranges in price from...
Inside Cowboy Colostrum’s summer of activations Cowboy Colostrum just launched a third flavor of its powder hero product, Strawberry, and to celebrate, it is embarking on a summer of related activations — all on the East Coast, with a specific focus on the Hamptons.