A viral $660 perfume and the dupe conversation inspired Guerlain’s first paid influencer campaign Guerlain is 198 years old and has created over 1,100 perfumes. Today, it sells around 100. And it is currently embarking on its first-ever paid influencer campaign to promote one of those fragrances — a $660 extrait, dubbed Vanille Planifolia.
Exclusive: Noyz partners with Ella Langley to launch its first celeb-fronted scent at Stagecoach On Thursday, country music star Ella Langley will announce the upcoming launch of the scent she co-created with Noyz. The fragrance is dubbed "Be Her," and it will soft-launch at Stagecoach before its official, wide release on May 10 at all Ulta Beauty stores.
Can a diffusion beauty line work? Indie Lee hopes to prove it can Indie Lee launched her namesake beauty brand — a pioneer of the "clean" beauty movement — in 2010. Now owned by parent company American Exchange, the brand is embarking on a new chapter: a diffusion line, Indie Lee Botanicals, which launched at Whole Foods in February with four products.
Exclusive: The Laundress co-founder returns to luxe laundry with Lindry Lab Lindsey Boyd, with co-founder Gwen Whiting, founded The Laundress in 2004. In 2019, Unilever acquired the luxe laundry brand, and Boyd stepped away from the business. Now, she's back with Lindry Labs, which approaches laundry differently than The Laundress did two decades ago.
Glossy Pop Newsletter: Why ‘The Devil Wears Prada 2’ is the collaborator fashion and beauty brands have been waiting for Unlike "Barbie," "Wicked" and "Wicked: For Good" before it, "The Devil Wears Prada 2" has presented a unique opportunity to beauty and fashion brands, in that the film itself is about their very industries — and there are various ways beauty brands are seizing the "DWP2" opportunity.
Exclusive: Dr. Joyce Park enters hair care with science-backed brand Kerativ Dermatologist-founded brands are nothing new: Dr. Dennis Gross launched his namesake line 26 years ago, while Dr. Muneeb Shah debuted Remedy Skin in 2024. But while those brands focus on skin care, Dr. Joyce Park — known as @teawithmd — is entering the hair care market.
Courteney Cox’s Homecourt doubles down on luxe hand care with new exfoliating product When Courteney Cox launched Homecourt in 2022, she did so with a lineup of three products. The brand's hand care has become a runaway hit — it now accounts for 20% of the brand's business. Given the category's success, the brand is building on it, starting this week.
Glossy Pop Newsletter: I.AM.GIA sold 1 million Blare tracksuits — now it’s betting on Coachella for its next viral moment Last year, I.AM.GIA founder Alana Pallister sold her house to fund the purchase of 300,000 units of stretchy tracksuits. Less than five months later, the brand has sold 1 million units of the collection, now available in 44 colors and patterns. Now, I.AM.GIA is aiming for a Coachella takeover.
Glossier built the modern beauty playbook — now what? As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is Glossier. On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner is joined by senior...