Glossy Pop Newsletter: How the Aritzia Super Puff became the cool girl puffer This season brought the widest assortment of the puffer yet, with Aritzia selling 37 silhouettes available in 65 colors and 16 fabrications.
Victoria Beckham on growing her beauty and fashion empire: ‘We feel like a house now’ 2023 has proven a big year for Victoria Beckham’s 4-year-old namesake beauty brand. In September, it introduced a new fragrance category, with three scents co-created with Jerome Epinette, the perfumer known for his work with major fragrance players like Byredo. Victoria Beckham said she’d been working on the scents for...
Founder Susan Yara on ‘accelerating’ Naturium after selling to E.l.f. Beauty In August, when Susan Yara sold Naturium to E.l.f. Beauty for a $355 million cash and stock deal, she became one of the first true content creators to sell a brand. That’s excluding expert-founded brands like Jen Atkin’s Ouai, which sold to Procter & Gamble in 2021.
Chillhouse’s Cyndi Ramirez on filling a white space in self-care Cyndi Ramirez founded Chillhouse, a self-care spot in SoHo, in 2017. The idea was to solve for a white space she’d observed: a place to get an affordable massage, a manicure and an adaptogenic matcha latte, all under one roof.
Lauryn Bosstick and The Skinny Confidential launch new product and first OOH campaign Lauryn Bosstick was always going to launch a dry brush. She's been telling her followers about the practice of dry brushing for years. At one point, in 2017, she wrote a blog post about her difficult search for a dry brush providing her desired level of intensity. Unable to find...
CBD Beauty has been declared dead – Muri Lelu isn’t giving up just yet Several once-buzzy CBD beauty brands, including Lord Jones and its Kristin-Bell-fronted offshoot, Happy Dance, as well as Wldkat, are gone. Meanwhile, other former players have reformulated products to eliminate them of the once-ubiquitous ingredient.
Glossy Pop Newsletter: How Jones Road won Black Friday without discounting In a beauty market getting more crowded with discounts, the brand has stuck to the same game plan for the past three years. And yet, by 12:30 p.m. Eastern this year, it had already doubled its Black Friday sales numbers from 2022.
Tenoverten’s new collaboration strategy focuses on female athletes and creatives When Tenoverten opened in 2014 in Tribeca, it was strictly a nail salon. Within its first year, however, it began to develop products — "clean" nail polishes, to fill a need in its service-based business. It started with just six colors. Partnerships soon followed.
Rare Beauty looks to Ty Haney’s TYB platform to scale its community Before Rare Beauty launched its first product and became the liquid-blush juggernaut it is today, it was hosting Zoom chats. During the pandemic, based on social listening data, it invited top-engaged community members to participate. The group rallied around a brand they knew little about, based on one common, passionate...