Glossy Pop Newsletter: Why a beauty brand is giving Gen Alpha equity Evereden is not the first brand to give equity to creator partners — Glossy Pop reported on Nudestix's "CSOP" (celebrity stock option plans) in 2022. But the three creators that are a part of its new Generation E, equity-based program are ages 14, 15 and 17 — so they may be among...
American Eagle’s next marketing move? Sponsoring Stagecoach On the heels of its February 11 announcement naming rising country musician Ella Langley as its newest brand face, American Eagle is unveiling another big music move: It will serve as the exclusive apparel and denim sponsor of Stagecoach, the world’s largest country music festival.
Rodan + Fields moves beyond social selling with influencer-powered ‘C-Suite’ campaign To most consumers, Rodan + Fields is synonymous with social selling — or, as it is often called, multi-level marketing. In 2024, however, that began to change. The brand shifted to an omnichannel strategy, launching its own DTC site while maintaining its consultant network of more than 70,000 sellers. Exactly...
Glossy Pop Newsletter: Inside Hello’s plan to make toothpaste part of Gen Z’s beauty routine Toothpaste is one of the most predictable products in personal care: a minty paste in a tube, designed for efficacy over experience. But as Gen Z increasingly looks to upgrade every part of their daily routines, and as GRWM-style content spills into non-beauty categories, oral care is entering a cute new...
The Olympics’ beauty moments, plus CEO Catherine D’Aragon on First Aid Beauty’s partnership with Team USA On this episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Catherine D’Aragon, CEO of First Aid Beauty, to discuss the brand’s recent rebrand and its decision to partner with Team USA ahead of the Winter Olympics.
Exclusive: Audrey Hobert’s relatable lyrics land her an Ilia partnership On her 2025 debut album, "Who's the Clown?" 26-year-old Audrey Hobert sings about relatable topics like acne, Amazon Basics and pilates, which made her a Gen-Z favorite. And, with lyrics like, "Now I don't sweat the acne / It's a bitch, but it goes away," she also found a fan...
Purely Elizabeth is borrowing from beauty’s launch playbook to target Gen Z Beauty-driven food collaborations have since become a staple — and now, it seems, food brands are ready to adopt beauty’s marketing playbook, in return.
Glossy Pop Newsletter: Sarah Creal and Erica Taylor team on a truly ageless eyeliner Since its debut, the Sarah Creal brand has focused on creating makeup for women over 40, a consumer often overlooked by the industry. Now, its namesake founder is zeroing in on the eyeliner category.
Seoul-born Borntostandout aims to be ‘the craziest’ fragrance brand in Sephora Jun Lim, founder of Borntostandout, which launched out of Seoul in 2022, has no aspirations of becoming Sephora’s best-selling fragrance brand. Instead, "I want to be the craziest brand in Sephora," he told Glossy. The brand will hit Sephora’s virtual shelves on February 24 and enter brick-and-mortar doors on March...