For people to follow and engage with brand content, the brand has to be doing something very right. As such, only a handful of beauty brands have crossed the million-follower threshold on TikTok. Among them are Rare Beauty (1.2 million followers), Too Faced (1.1 million followers) and Kaja Beauty (1.7...

Electric Picks is now 11 years old. But since it started putting out influencer collaborations four years ago, its brand awareness has greatly accelerated. The brand currently has 211,000 Instagram followers — its name recognition has grown based on the ripple effect of the influencers its worked with.

Welly, originally known for its colorful take on bandages and other first-aid essentials, has segued into body care.

Following buzz on TikTok and a rush to declare the influencer brand dead, Selfless by Hyram is announcing its next move after exiting Sephora. Hyram Yarbro, one of the original Gen-Z skinfluencers, has exclusively confirmed to Glossy that the brand is neither shuttering nor slowing down, but rather moving to...

In 2016, supermodels Josephine Skriver and Jasmine Tookes co-created an Instagram account, named with an amalgamation of the first two letters of each of their own names, Joja. Through the account, which has accumulated over 600,000 followers, the two women have shared their fitness regimens, offering an inside look at...

After years of telling you what to buy, content creators and regular consumers on TikTok have decided to flip the script and tell you what not to buy — and they're calling it "de-influencing." The hashtag #deinfluencing has 21.4 million views and has increased in popularity even in the past...

Streicher is adding to her brow empire with the launch of K.S. & Co, a tight edit of three brow essentials informed by her 23-year career shaping brows. Her clients include Gwyneth Paltrow, Lorde, Adele, Mandy Moore, Sandra Bullock, Sarah Paulson and Marisa Tomei.

Too Faced is marking the 10th anniversary of its most popular product, Better Than Sex mascara, by running an ad campaign. And, for the first time, it's also adding a color to the franchise, dubbed Chocolate.

On January 18, 29 influencers and their plus-ones began a global journey that would convene in Dubai, at the Ritz Carlton Ras Al Khaimah in the Al Wadi desert. This included 13 American influencers, including big names like Alix Earle, Meredith Duxbury and Ellie Zeiler, to name a few.