With new Strawberry Glaze flavor, Rhode closes in on 1 million Peptide Lip Treatments sold It's a "Strawberry Girl Summer," as perhaps you've heard. ICYMI: Hailey Bieber declared it so via an Instagram post on August 2. In the first photo of the carousel post, Bieber appears fresh-faced, with strawberry-hued cheeks. In another, she has a Rhode-branded strawberry sticker on her nose. The post created...
Glossy Pop Newsletter: The New Community Playbook — Why brand-hosted walks and runs are gaining traction A brand's community has never been more important. The community — encompassing customers, followers, and others who engage with its content and messaging — has become the lifeblood of a brand. What's more, engaged customers are likely to attract more customers.
Makeup artist and founder Patrick Ta on finding success through social media Patrick Ta has come a long way from the MAC counter, where he started working over 12 years ago in Scottsdale, Arizona. Today, the brand founder and full-time makeup artist travels the country creating looks for Gigi Hadid, Sydney Sweeney, Camila Cabello and Alix Earle, among other well-known names. He...
Mob Beauty teams with influencer Rose Siard for collab Mob Beauty introduced a collection with Rose Siard, better known by her handle @Roseandben. The Houston-based influencer has 1.1 million followers on Instagram and 1.3 million on TikTok. In spite of having created content for 10 years, it is Siard's first collaboration. And, based on Siard's following, it's Mob's biggest...
Anthropologie taps actor Phoebe Tonkin for ‘Falling for Anthro’ campaign Anthropologie is going big on Fall with a celebrity campaign featuring Australian actor Phoebe Tonkin, launched Monday.
Glossy Pop Newsletter: With TikTok Botox trends, injectables are less stigmatized and clients are younger than ever Neurotoxins — aka, Botox — have never been more financially accessible, readily available and in-demand, particularly among young people. And everyday, TikTok is is giving new names to new uses for the injectable, which has further contributed to its rise.
BTL Aesthetics hosts EmFest, an all-day festival to build brand awareness On Saturday August 26, BTL Aesthetics, best known for its body-toning EmSculpt service, will host EmFest, a day-long festival in Huntington Beach, California.
Glossy Pop Newsletter: With celeb stylist Molly Dickson and fashion-forward denim, Madewell aims to reach a new, young shopper Celebrity stylist Molly Dickson's new capsule collection with Madewell is designed to help the retailer draw in a new, younger and edgier audience. And thanks to her impressive client roster, including Sydney Sweeney, Mindy Kaling, Lucy Hale, Sadie Sink, Kelsea Ballerini and Cami Mendes, the latter of whom appears alongside...
Glossy Pop Newsletter: How and why Glow Recipe anonymously cast its biggest-ever campaign For as much ink is spilled about the power of the influencer, it is equally important nowadays that a brand build a loyal community. Glow Recipe, the 9-year-old Korean skin-care company, has spent 2023 investing in both.