Glossy Pop Newsletter: How vintage denim became the new luxury In the early oughts, luxury denim was defined by the logo stitched on your back pocket: Seven for all Mankind, True Religion. Today, "it" girls, influencers and stylists can most often be found in jeans from purveyors of vintage denim, rather than jeans from any singular brand. Some of the retailers...
Glossy Pop Newsletter: On TikTok, it’s not just your lip gloss or your lip liner — but your lip combo that matters Perhaps you could trace it back to 10 years ago, when Kylie Jenner launched her infamous Lip Kits. At the time, Jenner was 18 and set the beauty world aflame with her brand's introduction of three Lip Kits, each made up of a lip liner and a liquid lipstick. Jenner...
For Merit, a pop-up is not influencer bait Pop-ups are often circuses, designed to garner EMV and brag-worthy stats about just how long fans waited in line to take pictures with life-sized products. Merit's first U.S. pop-up, however, is not meant to bait aspiring or actual influencers, according to Aila Morin, its CMO.
How Vacation is using fragrance to sell sunscreen When Vacation debuted its Classic Lotion in 2021, it did so with the express purpose of creating "The World’s Best-Smelling Sunscreen." Now, it's building on its fragrance category with trendy body sprays.
Kosas delves deeper into skin care, with community top of mind Kosas will officially turn 10 years old in October. One of the OG "clean" beauty brands, it has always marketed its products as makeup that benefits the skin. In fact, in 2019, it debuted the tagline "Makeup for skincare freaks."
Glossy Pop Newsletter: Medicube’s influencer marketing-fueled mission to be No. 1 is working Medicube, the 11-year-old K-Beauty brand known for its Booster Pro skin-care device, has been making waves in the U.S. since before the current "second-wave" explosion of K-Beauty. In July of 2023, the brand's most famous gadget was seen in one of Hailey Bieber's GRWM videos on TikTok.
TikTok derm Dr. Muneeb Shah on building content and his own brand — plus, Ulta’s big weekend and layoffs at Coty and UPS About four years ago, Glossy profiled Muneeb Shah. At the time, he was a resident who had accumulated an impressive 6 million TikTok followers. He had started posting during quarantine. Now, that number has skyrocketed to 17.9 million — plus an additional 1.1 million followers on Instagram. Recent content reveals...
Glossy Pop Newsletter: Inside Nuuly’s big micro-influencer community-building play In its six years of doing business, Nuuly, the URBN-owned clothing rental platform, has found that word-of-mouth is its most effective growth strategy. And, according to Julia Piccone, Nuuly's senior director of marketing, that goes beyond literal friends and family nowadays. "We know people [also] consider influencers or creators sort of...
Coachella activations, the state of ‘clean’ beauty, and Beautyfor’s mission to find a home for beauty products Gabby Shacknai and Zoe Weiner were already veteran beauty editors when they debuted their nonprofit, Beautyfor, in June 2024. Like many people who work in the beauty industry, they'd long been surrounded by a surplus of products and felt there had to be a way to do some good with...