Indie Lee launched her namesake beauty brand — a pioneer of the "clean" beauty movement — in 2010. Now owned by parent company American Exchange, the brand is embarking on a new chapter: a diffusion line, Indie Lee Botanicals, which launched at Whole Foods in February with four products.

Lindsey Boyd, with co-founder Gwen Whiting, founded The Laundress in 2004. In 2019, Unilever acquired the luxe laundry brand, and Boyd stepped away from the business. Now, she's back with Lindry Labs, which approaches laundry differently than The Laundress did two decades ago.

Unlike "Barbie," "Wicked" and "Wicked: For Good" before it, "The Devil Wears Prada 2" has presented a unique opportunity to beauty and fashion brands, in that the film itself is about their very industries — and there are various ways beauty brands are seizing the "DWP2" opportunity.

Dermatologist-founded brands are nothing new: Dr. Dennis Gross launched his namesake line 26 years ago, while Dr. Muneeb Shah debuted Remedy Skin in 2024. But while those brands focus on skin care, Dr. Joyce Park — known as @teawithmd — is entering the hair care market.

When Courteney Cox launched Homecourt in 2022, she did so with a lineup of three products. The brand's hand care has become a runaway hit — it now accounts for 20% of the brand's business. Given the category's success, the brand is building on it, starting this week.

Last year, I.AM.GIA founder Alana Pallister sold her house to fund the purchase of 300,000 units of stretchy tracksuits. Less than five months later, the brand has sold 1 million units of the collection, now available in 44 colors and patterns. Now, I.AM.GIA is aiming for a Coachella takeover.

As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is Glossier. On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner is joined by senior...

There were two things that could be all but certain when Alix Earle finally launched her brand on March 31: that it would sell out — which it did, in a matter of hours — and that it would be picked apart.

On March 16, creator Rebecca Pousma posted a TikTok with the headline "SLOMW needs a dry shampoo collab," referring to the Hulu show "The Secret Lives of Mormon Wives." By March 26, Batiste brought such a collab to life.