Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
On March 5, Vacation built upon its Ulta Beauty distribution by entering select Target stores, with a focus on high-volume doors near college campuses. In 2023, the brand achieved 200% year-over-year sales growth, and it's projecting comparable growth this year. By the end of April, it will have launched six...
"Megababe is still self-funded; we have never taken $1 of fundraising," Sturino said on this week's episode of the Glossy Beauty Podcast. "It's a different type of approach than other brands that launched at the same time. Most people will take funding and grow really big." Also on the podcast,...
According to Dan Murphy, svp of marketing at water and beverage company Liquid Death, it's a bit of a "happy accident" that the company's collaborations with megabrand E.l.f. and the Netherlands-founded grooming brand Reuzel launched within a week of each other. The E.l.f. collab, dubbed "Corpse Paint," launched on March...
Béis, the Shay Mitchell-fronted luggage brand, has been growing at a rapid clip. As recently reported in Glossy, the brand reached $200 million in annual revenue in 2023, marking a 180% increase year-over-year. And, it expects 2024 to be even bigger. One key strategy driving its growth is simply listening...
Sisters Sadie and Abby Bowler started working on their brand at ages 16 and 18, respectively. They developed the formulas for three years before launching the brand, called SadieB, in 2022. Sadie is now 21, and Abby is 22. In late February, SadieB launched in Target.
On February 18, bride-to-be Kayla King posted a TikTok labeled, "Day one: emailing brands for products to include in my bachelorette gifts to my bridesmaids." With over 468,000 views and more than 10,000 saves, the video sparked a micro-movement for 2024 brides. Even though King, in her video, said she...
Love Wellness, the supplements brand created by "Laguna Beach" alum Lo Bosworth in 2019, is now five years old. The brand's bestsellers include its Good Girl Probiotics and The Killer boric acid suppositories, both designed to support vaginal health, as well as its Bye Bye Bloat de-bloating supplement, of which...
Amy Liu, CEO and founder of Tower 28, has a 13-year-old daughter — and, therefore, a front-row seat to the current phenomenon that is the younger generation's obsession with beauty.
When awards season kicked off in January, Olaplex kicked off a marketing campaign dubbed Olaplex Shine On. The campaign has since been running in high gear, based on the brand's goal to "own the red carpet season," according to Charlotte Watson, the brand's CMO. This weekend, timed to the Oscars,...