Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Exclusive: CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign In October, CeraVe announced that it would become the official skin- and hair-care partner of the NBA. Now, the brand is launching its first hair-care campaign pegged to that announcement.
The other bachelorette trip brand: How the Pheloung sisters fueled excitement for their Phe Phe collection Long before they set foot on "Acquired Air," the temporary name Brigette Pheloung gave the jet transferring her 16 guests to her April 23 bachelorette party in St. Barth's, she and her twin sister were planning the launch of the next collection by their clothing brand, Phe Phe.
What is PDRN and how did it get so popular? In this week's episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner explores what PDRN is, including what it purports to do for the skin, how it got so popular and how it is expanding beyond Korean beauty.
How beauty tapped in at the Miami Grand Prix With brands like Sephora and Charlotte Tilbury already activating around the sport, Formula 1, like basketball or soccer, is increasingly becoming a vehicle for beauty brands to engage with new customers and prove their cultural relevance.
Why Refy handed creators full control — no approvals — for its latest launch campaign About a month ago, Refy launched its latest product, the Skin Base Skin Tint, with a smattering of paid creator posts, as many brands do. But it also did something different: It did not ask to approve the content it paid 12 creators to post.
Inside Thayers’ TikToker-led product development strategy, with Nina Pool and Shelby Ann Bell Social media is increasingly serving not just as a sales and awareness driver, but as a product ideation and development engine. That was obvious in the lead-up to Thayers' newest product launch, the $14.99 Hydrating Milky Mist.
Exclusive: Swan Beauty CEO on the @acquiredstyle bachelorette party that broke the internet As of early last week, the 4-month-old AI mirror startup Swan Beauty was known only by beauty editors, insiders and a few others. But then, on Thursday, influencer Brigette Pheloung's bachelorette trip kicked off with the brand as the exclusive sponsor — and any awareness challenges it had were all but...
Glossy Pop Newsletter: A viral $660 perfume and the dupe conversation inspired Guerlain’s first paid influencer campaign Guerlain is 198 years old and has created over 1,100 perfumes. Today, it sells around 100. And it is currently embarking on its first-ever paid influencer campaign to promote one of those fragrances — a $660 extrait, dubbed Vanille Planifolia.
Exclusive: Noyz partners with Ella Langley to launch its first celeb-fronted scent at Stagecoach On Thursday, country music star Ella Langley will announce the upcoming launch of the scent she co-created with Noyz. The fragrance is dubbed "Be Her," and it will soft-launch at Stagecoach before its official, wide release on May 10 at all Ulta Beauty stores.