Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Glossy Pop Newsletter: The influencers fueling the mass beauty comeback Mass beauty is experiencing renewed momentum. According to Circana data released in May, mass beauty sales rose 7% year over year in the first quarter of 2026 to $18.1 billion. It's no surprise to the creators focused on the category.
Daniel Landver knows what makes an influencer brand work Daniel Landver is the head of UTA's creators product group — a role most people may not even realize exists. While his job keeps him behind the scenes, Landver is behind some of the buzziest brand launches of the past decade. Think: Patrick Starrr's One/Size, Alex Cooper's Unwell (beverages), Mikayla...
Nearly a year after fragrance brand Phlur — relaunched by Ben Bennett of The Center alongside mega-influencer Chriselle Lim — was acquired by TSG Consumer Partners, the company is rolling out its most ambitious marketing campaign to date. To do so, it has introduced Olympic gymnast Sunisa (Suni) Lee as...
Glossy Pop Newsletter: Are bare nails the chicest new trend — or a recession indicator? The complex, hours-long appointments that led to Hailey Bieber-inspired glazed donut nails, as well as nails dotted with berries or stars or bedazzled with gems, no longer apply. Now, the trend is a nude, simple manicure, and even (gasp!) simply bare, unpainted nails.
Exclusive: Patrick Ta sets the record straight on ‘transition blush’ An inside source speaks exclusively to Glossy about the brand's side of the viral "transition blush" controversy, plus Patrick Ta offers a statement.
From TJ Palma to Cher: How Garnier is reinventing mass beauty marketing Over the past year and a half, Garnier has increasingly embraced a culture-first marketing strategy aimed at "Gen Zennials." That has included building campaigns around internet humor, fandoms, reality television, dating culture and culturally-specific storytelling.
How Makeup by Mario balances paid and organic content Makeup by Mario's senior manager of influencer and communications, Marisa Sargenti, discusses the brand's community-building initiatives, including what it does to allow members of that community to feel close to its star founder, Mario Dedivanovic, and how it's (slowly) growing its paid social initiatives.
Why beauty brands are courting readers, gardeners and art-world insiders For brands including The Outset and Nécessaire, the latest community-building efforts center on book clubs, floral workshops and contemporary art, all aimed at turning beauty consumers into lifestyle communities.
Exclusive: CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign In October, CeraVe announced that it would become the official skin- and hair-care partner of the NBA. Now, the brand is launching its first hair-care campaign pegged to that announcement.