Glossy Pop Newsletter

Glossy Pop Newsletter: Humor is the new trend in beauty marketing campaigns

As evident in E.l.f. Cosmetics' 2023 Super Bowl spot featuring Jennifer Coolidge, CeraVe's 2024 Michael Cerave Super Bowl spot and Philips Sonicare's new campaign with "SNL" star Kate McKinnon, marketers want to make you laugh. In beauty, specifically, brands including Milani, Maybelline and Lancôme have partnered with comedian and podcaster...

Nov 29, 2024

Glossy Pop Newsletter
Glossy Pop Newsletter: How ‘Wicked’ took over … everything
Nov 22, 2024
Glossy Pop Newsletter
Glossy Pop Newsletter: ‘We’re called influencers for a reason’ — Creators on the importance of post-election content
Nov 15, 2024
Glossy Pop Newsletter
Glossy Pop Newsletter: How Ozempic effect is infiltrating the wellness world
Nov 8, 2024
Glossy Pop Newsletter
Glossy Pop Newsletter: Why Gen-Z fashion brand Grey Bandit hosted a gifting suite for customers
Nov 1, 2024
Glossy Pop Newsletter
Glossy Pop Newsletter: Fashion takes the field as more women watch football and WAGs gain influencer status
Oct 25, 2024
Glossy Pop Newsletter
Glossy Pop Newsletter: For its first-ever creator collab, Gap taps Julia Huynh to make a ‘hoodie that hoodies’
Oct 18, 2024
Glossy Pop Newsletter
Glossy Pop Newsletter: Glow Recipe prioritizes IRL community with a masterclass tour
Oct 11, 2024
Glossy Pop Newsletter
Glossy Pop Newsletter: How does Gen Z define luxury?
Oct 4, 2024
Glossy Pop Newsletter
Glossy Pop Newsletter: Will travel for Stoney Clover Lane – How the accessories brand built a devoted fan base
Sep 27, 2024