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Glossy Pop Newsletter

Glossy Pop Newsletter: How Maybelline leveraged ‘Love Island’ to supercharge lip gloss sales

By Lexy Lebsack

Aug 28, 2026

After two successful seasons in partnership with “Love Island,” L'Oréal-owned Maybelline has expanded its footprint this year to stunning results. Glossy sat down with Yasmin Dastmalchi, president of Maybelline New York, to learn more.

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