Beauty Archives

Mar 24, 2023

Winky Lux initially launched directly to consumers in 2015 and is currently distributed through Target, Ulta Beauty and Amazon. Overall retail, excluding Shoppers Drug Mart, accounts for 80% of Winky Lux sales, Mackey said.

Latest Stories

Beauty
L’Oréal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’
Marketing Playbook
How dermatologist Dr. Dustin Portela used a Snapchat series to grow his business
Marketing Playbook
Clairol refreshes hair-dye approach with first global campaign in 5 years
Beauty
Glo2Facial enters the professional facial category with former Hydrafacial exec at helm
The Glossy Beauty Podcast
Odele co-founders Lindsay Holden and Britta Chatterjee: ‘Design is so much more accessible’
Member Exclusive
Glossy+ Research: As DTC dominates, marketplaces edge out retailer channels for brand investment
Member Exclusive
Beauty & Wellness Briefing: What’s behind the burgeoning popularity of quirky fragrances
Beauty
TikTok ban redux: Beauty influencers weigh in on the potential impact
Beauty
U.S. marketers prepare contingency plans amid potential TikTok ban
Beauty
Violette FR is rewriting the rules of the celeb makeup artist brand
Beauty
De-influencing and loyalty top concerns for beauty brand leaders
Member Exclusive
Launchmetrics x Glossy research: Maybelline dominates mascara buzz on social media
Glossy Pop Newsletter
Glossy Pop Newsletter: How founders Bobbi Brown and Trinny Woodall build true brand loyalty
Beauty
Silicon Valley Bank collapse could mean more VC challenges for beauty startups