Winky Lux initially launched directly to consumers in 2015 and is currently distributed through Target, Ulta Beauty and Amazon. Overall retail, excluding Shoppers Drug Mart, accounts for 80% of Winky Lux sales, Mackey said.
On this week's episode of the Glossy Beauty Podcast, Odele co-founders Holden and Chatterjee Lindsay Holden and Britta Chatterjee share their experiences of selling clean, gender-neutral hair care at the mass retail level.
Join us at Glossy and Modern Retail Presents: Commerce Week as we dive deep into the winning strategies and best practices powering the pivot in commerce.
Join us at the Glossy E-Commerce Forum, where leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.
At Glossy’s Future of Fashion & Luxury Summit, leaders from the industry’s most influential brands will share their current strategies for marketing, merchandising and beyond.