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Marketing Playbook
Philips Sonicare embraces wellness movement with new Spotify partnership
Sep 22, 2023 • 3 min read
Starting September 14, Philips Sonicare has tapped Spotify for an in-app campaign offering personalized playlists and motivation moments to inspire people to achieve their wellness goals. Though Philips Sonicare has long aligned itself with oral health, this campaign intends to embrace the softer concept of wellness.
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