Marketing Playbook

Marketing Playbook

Stella McCartney demonstrates how to market sustainable skin care

By Zofia Zwieglinska

Jan 24, 2023

The Stella by Stella McCartney skin-care brand launched in August 2022 with an expected proposition, considering Stella McCartney's reputation. Known as a sustainable fashion pioneer, McCartney entered the beauty industry with stringent sustainability standards, refillable packaging and a ban of more than 2,000 harmful ingredients. Now, her team is marketing the brand with a campaign that reflects its conscious.