search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out

Our best offer: Get a year of Glossy+ for 35% less. Ends May 29.

  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo

Our best offer: Get a year of Glossy+ for 35% less. Ends May 29.

Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email

Marketing Playbook

Member Exclusive
Glossy+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
By Catherine Wolf and Li Lu
May 25, 2026

Glossy+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges streaming companies pose to marketers.

Related Coverage

  • CMO Strategies: A guide to marketers’ investments and streaming platforms’ ad innovations, from Amazon to YouTube
  • Glossy+ YouTube Influencer Index: A brand’s guide to YouTube influencer partnerships – from Kait Gardner to Hyram Yarbro
  • Research Briefing: YouTube claims largest portion of both ad placements and budget allocations
Latest Stories
  • Sponsored
    Unpacked: How loyalty programs power lifecycle marketing strategies
    May 22, 2026
  • Sponsored
    The athlete influencer economy is now operating at scale
    May 13, 2026
  • Sponsored
    Creator-led content leads entertainment for Gen Z, offering a new future for shopping
    May 6, 2026
  • Marketing Playbook
    Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces
    Apr 8, 2026
  • Marketing Playbook
    How brands are showing up around the LA Marathon this weekend 
    Mar 6, 2026
  • Marketing Playbook
    How Schwarzkopf is winning pop culture, from Sarah Pidgeon’s CBK transformation to Alysa Liu’s halo hair
    Mar 2, 2026
  • Marketing Playbook
    Function Health’s new Erewhon smoothie was designed to highlight nutritional gaps and promote telehealth lab testing
    Feb 17, 2026
  • Marketing Playbook
    Introducing AI Marketing Strategies: A new event from Digiday, Glossy and Modern Retail
    Jan 7, 2026
  • Marketing Playbook
    The revenge of the ’90s mall brand
    Dec 30, 2025
Show More

Looking for something?

Podcasts See More
  • The Glossy Beauty Podcast
    L’Oréal-owned Lancôme is leveraging longevity in prestige skin care under veteran exec Vania Lacascade
    May 21, 2026
  • The Glossy Fashion Podcast
    The Swatch x Audemars Piguet Royal Pop isn’t a wristwatch. Will the hype die off?
    May 15, 2026
  • The Glossy Beauty Podcast
    Amazon wants to be a beauty powerhouse. Is a big beauty sale the answer?
    May 14, 2026
Go to Podcasts page
Events See more
  • 1
    Jun
    Miami, FL June 1-3, 2026
    Glossy E-Commerce Summit

    At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.

  • 11
    Sep
    New York, NY September 11, 2026
    Glossy Pop NYC

    Glossy Pop NYC is the ultimate event for beauty lovers looking to get up close and personal with the industry’s most exciting brands and content creators.

  • 23
    Sep
    New York, NY September 23, 2026
    AI Marketing Strategies

    Join us for AI Marketing Strategies as we map out the state of play of an industry being reshaped by AI.

logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.