Marketing Playbook

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Research Briefing: New numbers on the product categories driving retail shoppers

By Dania Gutierrez

Mar 27, 2025

In this edition of the Glossy+ Research Briefing, we share insights that reveal the product categories that are driving the most in-store and online purchases.

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The Glossy Week in Review
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The Glossy Beauty Podcast
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Events See more

17
Apr

New York, NY April 17, 2025
Glossy+ Executive Roundtable
Glossy+ members: Come together in person to compare notes and talk through strategies for navigating top-of-mind challenges, including inflation, the looming recession and evolving consumer behavior.
2
Jun

Miami, FL June 2-4, 2025
Glossy E-Commerce Summit
At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.
5
Sep

New York, NY September 5, 2025
Glossy Pop NYC
Timed to the kick-off of NYFW, Glossy Pop NYC is the ultimate event for beauty lovers looking to get up close and personal with the industry’s most exciting brands and content creators.