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Marketing Playbook

Marketing Playbook
Stella McCartney demonstrates how to market sustainable skin care
By Zofia Zwieglinska
Jan 24, 2023

The Stella by Stella McCartney skin-care brand launched in August 2022 with an expected proposition, considering Stella McCartney's reputation. Known as a sustainable fashion pioneer, McCartney entered the beauty industry with stringent sustainability standards, refillable packaging and a ban of more than 2,000 harmful ingredients. Now, her team is marketing the brand with a campaign that reflects its conscious.

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Podcasts See More
The Glossy podcast
Week in Review: eBay’s luxury play, the viral Schiaparelli show, the future of denim

This week, we talk about eBay investing in luxury resale company Cudoni, the viral looks from the Schiaparelli show and the expectations for the denim market, based on Levi’s earnings.

By Danny Parisi
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Events See more
  • 9
    Feb
    New York, NY
    February 9, 2023
    Glossy+ Executive Roundtable

    Join us for a kickoff to NYFW! On February 9, Glossy+ members will come together to compare notes and talk through strategies for navigating top-of-mind marketing challenges, including new content demands, changing consumer behavior and diminished targeting capabilities.

  • 28
    Feb
    New York, NY
    February 28, 2023
    Glossy Beauty Leaders Dinner

    At the Glossy Beauty Leaders Dinner, top beauty executives, including CEOs, CMOs and brand leaders will come together to discuss how they are transforming the way they lead their brands.

  • 15
    May
    New York, NY
    May 15, 2023
    Glossy E-Commerce Forum

    Join us at the Glossy E-Commerce Forum, where leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.

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