Glossy Pop Newsletter: I.AM.GIA sold 1 million Blare tracksuits — now it’s betting on Coachella for its next viral moment Last year, I.AM.GIA founder Alana Pallister sold her house to fund the purchase of 300,000 units of stretchy tracksuits. Less than five months later, the brand has sold 1 million units of the collection, now available in 44 colors and patterns. Now, I.AM.GIA is aiming for a Coachella takeover.
Glossier built the modern beauty playbook — now what? As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is Glossier. On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner is joined by senior...
Glossy Pop Newsletter: Alix Earle’s CEO says Reale Actives prepared for a mixed response to the brand launch There were two things that could be all but certain when Alix Earle finally launched her brand on March 31: that it would sell out — which it did, in a matter of hours — and that it would be picked apart.
How Batiste turned a viral TikTok into a campaign in 5 days On March 16, creator Rebecca Pousma posted a TikTok with the headline "SLOMW needs a dry shampoo collab," referring to the Hulu show "The Secret Lives of Mormon Wives." By March 26, Batiste brought such a collab to life.
WNBA player Lexie Hull launches Forta, aimed at creating a new category of performance-driven makeup In food and beverage, brands like Clif Bar and Gatorade were built to cater to athletes' needs and then became mainstream; the same is true for Lululemon and Athleta. But in beauty, no one has approached products this way. This is the thesis for a new brand called Forta, a...
What’s driving the beauty bag charm trend It was nearly 10 years ago, in 2017, that Glossier first released a sweatshirt. It was simple, with the name of the brand emblazoned across the front. And then, in 2024, Hailey Bieber reinvented the beauty merch wheel with the invention of the Rhode Lip Case. Now, charms are a...
Hollister leans into nostalgia with new graduation campaign — and music video — featuring Gen-Z singer Gigi Perez Graduation and the nostalgia around senior year are the themes of Hollister's latest campaign, which stars 26-year-old singer-songwriter Gigi Perez. The anchor of the campaign is a music video, in which Perez performs Green Day's 1997 hit "Good Riddance (Time of Your Life)." The brand called the video "the first...
Exclusive: Tarte founder Maureen Kelly enters nootropics with Finnsul, co-founded with her Gen-Z sons Maureen Kelly famously launched Tarte from her one-bedroom apartment in 1999. Twenty-six years later, she's debuting a second brand, Finnsul, with her two sons, Finn and Sully McDonough. The founders have bootstrapped the brand from Kelly's renovated garage. Finn is 18 and will be heading to college soon; Sully is...
Glossy Pop Newsletter: Target’s Roller Rabbit collab did $6 million in first-hour sales, won over Gen Z The collection was primarily aimed at Gen Z, but Target knew it would see "multi-generational" love. Overall, the collection outperformed forecast expectations across every category, Target shared.