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Luxury

Luxury Briefing: Why DeMellier is growing by doing less, and focusing on craftsmanship
Member Exclusive
Luxury Briefing: How DeMellier is increasing demand while doing less
By Zofia Zwieglinska
Apr 24, 2026

According to DeMellier founder Mireia Llusia-Lindh, the cult U.K. bag brand is leaning into craftsmanship and alternative materials to build loyalty in a tougher luxury market.

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