Fashion Briefing: J.Crew is betting on global activations amid rising American interest in Europe In this week's Fashion Briefing, a look at J.Crew's focus on Europe, which aligns with consumers' interests. Also, early insights from Prime Day and back-to-school, executive moves at Parker Thatch and Vuori, and news to know.
Luxury Briefing: As Wimbledon kicks off, tenniscore gets a fashion-forward update In this week's luxury briefing, we dive into how luxury fashion is approaching a post-"Challengers" tennis fashion landscape at Wimbledon and beyond. Also, why casualization is happening in men's fashion, what products luxury customers are actually buying, executive moves, the latest Glossy Podcast and news to know.
‘Counting likes is no longer enough’: Beauty brands rethink strategy as a wellness focus becomes business-critical At a Glossy, CEW and Launchmetrics panel in London this week, beauty leaders gathered to discuss how the rise of wellness is reshaping brand strategy in the saturated, fast-moving world of beauty.
Glossy Podcast: NBA Draft fashion, Skims x Cavalli and LVMH’s flip-flops — plus, Lisa Yamner Green on the launch of Daydream This week on the Glossy Podcast: NBA Draft fashion goes luxury, Skims taps the Cavalli archive, men’s flip flops hit the runway and Daydream’s Lisa Yamner Green shares how AI is reshaping fashion discovery.
Luxury Briefing: Can Jonathan Anderson turn Dior’s best-selling Book Tote into a fresh growth engine? In this week's luxury briefing, a look at the revival of Dior's book tote. Also, a new shopping app that claims to fuel brand loyalty, the latest executive moves from Miu Miu and YNAP, and news to know.
Fashion Briefing: How H&M is using real-time data to merchandise stores based on optimal sales In this week's fashion briefing, a deep dive into how H&M is putting data into the hands of store associates to convert customers. Also, what brands should look out for with Google's in-search checkout, plus future retail trends from The Future Laboratory and the latest earnings from Vince.
Luxury Briefing: Coach bets on WNBA and TV to reach the next luxury consumer Coach is ramping up its WNBA partnership: It will run linear TV ads during nationally televised games this month, and it's planning a big marketing moment that will coincide with the WNBA All-Star Weekend in July.
Tous refines its US expansion strategy to increase brand awareness Tous already has 20 U.S. stores, including locations in Florida, New York and San Diego, plus another 20 in Puerto Rico. However, despite being in the U.S. market for over 20 years, local awareness is still significantly below the brand's awareness in Spain and Mexico. Rather than aggressively scaling storefronts,...
How Benefit is reimagining the customer journey with AI Benefit Cosmetics is blending brand storytelling with AI, using tools like WhatsApp and OpenAI-powered chat to personalize beauty at scale, without losing its signature voice.