Getting into the sneaker space as a heritage brand has become easier, thanks to NFTs. Luxury brands like Balmain see the digital territory as an intersection between web3 fans and those immersed in drop culture. Now, Salvatore Ferragamo, the Italian heritage brand known for its classic flats and pumps, is subverting...
This year, luxury French fashion brand Balmain is focused on bringing experiences to its discerning customers through web3. This will include September's 2022 Balmain Festival, which will be a digital reinvention of its fashion show that will include the fruits of a partnership with premium marketplace and studio MintNFT. It...
Alo Yoga announced on Tuesday that it will be extending crypto payments to online purchases for customers. It is also going one step further by being the first fashion company to allow its full- and part-time workers to receive paychecks in crypto, opening up a new way for retail establishments...
With 17 virtual goods trademarks, a consistent rollout of brands planning to launch in the metaverse and a number of brands already in the space, including NYX, YSL Beauty and Mugler, L’Oréal is leveraging physical, digital and virtual channels to move into the next stage of experiential beauty.
With the majority of Roblox players (67%) under the age of 16, Happy Nation is targeting a specific Gen -A tween market through a Roblox obby launch. The launch comes in the form of three Roblox obbys, or obstacle courses, themed around the brand's pillars of community, empowered giving and...
Over the last three days, beauty conglomerate L’Oréal exhibited at Viva Tech in Paris alongside giants like Meta and LVMH, spotlighting customer-specific innovations like the YSL Sur Mesure virtual lipstick try-on tool and the YSL Scent-sation experience. The company's presentation also featured customized consultations through SkinCeuticals and personalized skin care...
Amid price increases caused by the invasion of Ukraine, a shortage of stones, and young consumers' growing interest in digital and sustainable production, the diamond industry is facing new challenges. Vrai and The Clear Cut are offering solutions in the form of lab-created diamonds and NFT product passports.
Since landing at TikTok two years ago, Kristina Karassoulis, head of luxury partnerships, has seen the way brands have changed their approach to the platform. Namely, they're now adding value by digging into entertainment to connect with the consumer. Luxury fashion companies like Gucci and Burberry are winning the TikTok...
With digital fashion, trend-led design, which is the culprit of overproduction, could transition to a purely virtual field, allowing for the fashion industry to focus on quality and longevity across look and price points.
