How fashion brands are using generative AI Generative AI-produced pictures of imaginary Nike collaboration sneakers have circled social media for weeks. But that's just one example of how AI can be used in fashion; its uses are already valuable and vast, spanning marketing, engineering and immersive experiences.
Adidas and Tommy Hilfiger to debut cross-platform digital fashions at Metaverse Fashion Week Metaverse Fashion Week is coming up to its second edition between the 28 and 31 of March. Brands including Adidas, Coach, D-Cave, Diesel and Tommy Hilfiger are focusing on engaging with web3 communities and offering gifts and token-gated access at the biggest digital fashion event.
What’s the industry impact of Instagram cutting NFTs? Instagram’s parent company, Meta, cut NFTs from its offering on March 13, as part of the company’s wider cutbacks to focus on profitability. Whether that will have an impact on fashion depends on the company.
Glossy+ Research: As DTC dominates, marketplaces edge out retailer channels for brand investment While brands are primarily focusing on their own DTC channels, new survey results show that marketplaces are beating retailers as targets for brand investment.
De-influencing and loyalty top concerns for beauty brand leaders On February 28, Glossy and Google hosted a dinner in NYC for leaders in the beauty industry. Executives from companies including Unilever, Coty and Deciem came together to discuss their current challenges and opportunities. Talk tunrned to what brand loyalty means today, how to manage de-influencing, and what investments in...
Brexit still a big pain point for niche luxury designers Three years on, Brexit is still impacting both U.K. and Europe-based brands in luxury fashion. Niche and young brands, in particular, are having a hard time with the fallout, though many have secured manageable workarounds. For example, some are now foregoing shipping goods to the U.K. altogether, while others have...
Exclusive: Uniqlo is expanding its repair service to stores in the U.S. Re:Uniqlo Studios, Uniqlo's repair-focused shop-in-shops, opened on Wednesday in New York on Fifth Avenue, in Beverly Hills, on State Street in Chicago and in Florida's Disney Springs. In addition, the company reopened an existing location in NYC's SoHo.
- YSL Beauty’s web3 loyalty program offers a new take on CRM
After amassing 24,000 new wallet owners during its first NFT drop at the Vivatech Paris conference in June, YSL Beauty is building out its loyalty program 3.0 through collectible NFTs. So far, it's released three NFT collections to test new customer behaviors around loyalty programs and CRM.
Puma is pushing further into web3 and fashion German sportswear brand Puma announced an upcoming, 10,000-strong PFP NFT project on February 10 to celebrate its 75th anniversary. The launch plays into current company objectives: It's investing in building its fashion and web3 communities, as well as broadening web3 education in-house.