LuxExperience is courting former Net-a-Porter customers with sharper curation, editorial content and events. And, at London Fashion Week, eBay is testing how quickly runway attention can turn into resale purchases.

Farm Rio collaborative products made up six of Stanley’s 10 bestsellers during launch week. Now, Stanley is tracking collaboration customers over six months and exploring more promotions to turn limited-edition demand into repeat purchases.

Viral beauty content can bring in an audience. On a panel at Glossy's Pop NYC event, four creators discussed the useful advice, personal stories and creative choices that help them retain it.

Kendra Scott’s jewelry is back on the NYFW runway after 20 years. CEO Chris Blakeslee says the brand's PatBO appearance is the first step toward a larger fashion business.

Coreli’s new LTK integration lets creators bring LTK and ShopMy onto one page, as competition grows around the creator storefront.

Following the sale of 10 Crosby, Derek Lam is using its second season back at NYFW to lay out a new strategy built around full-price shoppers, specialty stores and selective department-store distribution.

In this week’s Luxury Briefing, I examine what is driving Bloomingdale’s double-digit growth and how Coreli is bringing creators’ shopping content into one place. Plus, Richemont’s latest succession move, Vince earnings and Bergdorf Goodman’s 125th anniversary.

As Shopify pushes further into AI-led shopping, Aviator Nation is rethinking how product data, brand storytelling and real-life discovery work together. The brand has started seeing orders from ChatGPT, but says the bigger challenge is making sure AI understands what makes the brand valuable.

Set is giving customers the access traditionally reserved for influencers. Its Coastline collection generated $3.5 million online in 24 hours, while its $500,000 Austin activation helped acquire thousands of new shoppers.