Zofia Zwieglinska

  • Dec 9, 2022
    5 reasons Shein is the most popular brand in the world

    Ultra-fast-fashion brand Shein has become one of the most divisive brands in fashion due to its carbon heavy production style and overall lack of sustainability credentials. Now, it's the most Googled brand in the world, beating out Zara and Nike.

  • Dec 9, 2022
    Lessons from RTFKT’s Cryptokicks drop: How brands can manage NFT holder expectations

    Web3 design studio RTFKT, which Nike acquired last year, launched its first IRL "smart" sneaker, the Nike x RTFKT Cryptokicks, during Art Basel in Miami on December 5. The launch, however, exposed a number of issues involving RTFKT's approach and the expectations of its NFT holders. Among them were the...

  • Dec 8, 2022
    Inside Diptyque’s winning holiday strategy

    Inspiring unique scents, bespoke packaging and exclusive advent calendars, holiday is a big focus for the company that pays off.

  • Dec 6, 2022
    Philips Norelco is using Roblox to market health to Gen Z

    In early November, Philips Norelco, consumer division of the Philips technology conglomerate, launched a "Movember" activation promoting men's physical and mental health on Roblox. At the same time, across its social media channels, the company rolled out health advice and information from a men’s health doctor. Since the start of the...

  • Dec 5, 2022
    Forever 21 is selling clothing inspired by avatar best sellers

    One year since its launch onto Roblox, Forever 21 has expanded its Roblox affiliation by launching the F21 Metaverse Collection on its e-commerce site and in stores. The collection, released December 1, is the first to be inspired by its digital fashions that can be purchased on Roblox, pointing to...

  • Dec 2, 2022
    Revolve Group is getting into mobile gaming

    Among the increasing number of companies tackling the mobile fashion game opportunity, Revolve has plans to launch a game and leverage its large female community to grow its audience. 

  • Dec 1, 2022
    How Art Basel Miami became a web3 fashion hub

    With more fashion activations bridging the gap between web3 and art, Art Basel Miami is fast becoming one of fashion's most important events. This year, Adidas, Prada, Timex and Balmain are sponsoring their own brand events alongside large-scale, web3-focused events. One such event, The Gateway Metropolis, is hosting web3 companies...

  • Nov 28, 2022
    Inside Farfetch’s Dream Assembly Base Camp for web3 companies

    Backed by luxury retailer Farfetch and VC firm Outlier Ventures, Dream Assembly Base Camp is one of the largest web3 accelerators in luxury fashion. Now kicking off its third class, it's providing new insight into emerging opportunities for brands around digital fashion and the metaverse.

  • Nov 27, 2022
    Weekend Briefing: Luxury brands’ big week of exits and controversy

    Happy Holidays to Glossy fashion readers. The big news this week is that Alessandro Michele, creative director at Gucci is leaving the brand after seven years. I take a look at his impact on the brand and the industry, Balenciaga’s doomed campaign, why Black Friday is losing traction and Macy’s...