L’Oréal is putting AI at the center of its global marketing strategy L’Oréal is doubling down on AI-powered marketing, rolling out agentic tools and ramping up social commerce spend across Europe.
How Tala’s Grace Beverley and CEO Morgan Fowles are building a store and a brand through social media Tala brings its social-first strategy offline with a Carnaby Street flagship, blending influencer buzz, community loyalty and curated retail design to scale its next chapter.
Luxury Briefing: Inside Chanel’s plan to scale back price hikes and double down on brand equity Chanel is scaling back aggressive price hikes after a sales drop and consumer pushback, focusing instead on long-term investments in supply chain, boutiques and brand equity to rebuild trust and maintain luxury relevance.
Footwear’s future: How tariff fears are fast-tracking smarter, faster production models Faced with tariff turbulence and complex sourcing, footwear brands like Dolce Vita, Larroudé and On are rethinking production through 3D printing, factory ownership and automation. They're also designing smarter supply chains built for speed, flexibility and sustainability.
Luxury Briefing: How a bridal brand is leveraging in-store try-on to drive social media engagement In this week's Luxury Briefing, a look at how a bridal atelier is capitalising on creator interest. Also, why Longchamp is changing up its store format in the U.S. and why Harrods is betting on MENA designers. Also, earnings from Chanel, Richemont and Mytheresa, as well as executive moves and...
FP Movement and Lacoste team up for a tenniscore summer FP Movement is teaming with Lacoste for its first exclusive sneaker collaboration, blending heritage tennis style with fashion-first activewear. The drop marks a strategic play to own the tenniscore lifestyle, just in time for the French Open.
Fashion search is broken — how AI agents are rewriting the ecomm playbook Powered by AI, tools like ChatGPT, Phia and Daydream are redefining what fashion search looks like and what brands need to do to keep up.
Glossy Podcast: Burberry cuts, Cannes dress restrictions, and how festivals became fashion’s marketing stage — with Raissa Gerona and designer Asher Levine Glossy breaks down the Burberry layoffs, the Cannes influencer rules and the music festival opportunity for brands, with insights from Revolve's Raissa Gerona and designer Asher Levine.
Fenty enters Roblox retail race with shoppable gloss experience Fenty Beauty is bringing e-commerce to Roblox with a shoppable lip gloss experience, blending gaming, community and physical product drops to reach Gen Alpha where they play.