Luxury Briefing: How Ralph Lauren is taking a seasonal approach to its US Open activation In this week's Luxury Briefing, I look into American luxury prep brand Ralph Lauren – as its marketing investment reaches 8.2% of sales, the brand is extending the tennis tournament into a retail season spanning luxury hospitality, personalization, vintage and home. Also, luxury brands' bet on animation in the face...
How BaubleBar is turning college fandom into a year-round growth engine BaubleBar’s fast-growing collegiate business shows how fashion brands are using university fandom as a year-round sales, distribution and customer-acquisition strategy.
As global sourcing gets harder, LA’s apparel infrastructure gets more valuable Los Angeles remains one of the few major apparel manufacturing hubs in the U.S. As overseas sourcing gets harder to predict, emerging brands are leaning on its factories, wash houses, pattern makers and finishing specialists for speed and control.
Luxury Briefing: Frasers acquired Harvey Nichols for $54 million. Fixing it could cost $270 million Frasers Group acquired Harvey Nichols for approximately $54 million, but industry experts estimate that reviving the department store could require an investment of up to $270 million. Plus, Tapestry’s Coach-led growth, executive moves and news to know.
Exclusive: Urban Outfitters launches its first back-to-campus commercial Urban Outfitters is launching its first dedicated back-to-campus commercial, starring 76 students from more than 10 universities. The campaign brings connected TV together with the retailer’s growing network of campus creators.
Copenhagen Fashion Week built the Scandi boom. Can it still grow another Ganni? As Copenhagen Fashion Week turns 20, its biggest challenge isn't attracting new talent — it's creating an ecosystem where the next Ganni doesn't have to leave.
Luxury Briefing: Could luxury’s next ‘it’ product be software? Brunello Cucinelli’s is already a 7-figure business In this week's Luxury Briefing, Glossy speaks with chief of humanistic technology Francesco Bottigliero about Brunello Cucinelli's AI software platform, Callimacus, and its new Salesforce partnership. The company is betting that its technology expertise can become a booming business of its own. Elsewhere, Ralph Lauren and Capri Holdings are showing...
Luggage brands are gunning for a bigger share of the travel gear wardrobe Suitcases are designed to last. For premium luggage brands, that makes the products around them, like packing cubes and apparel, more important.
Retail’s new operating model centers on leaner teams, smarter data and physical community The conversation around AI has moved well beyond experimentation. At the recent Glossy & Modern Retail Brand Leaders Dinner, with partner Global Payments, founders and executives shared how they're using artificial intelligence to automate operations, rethink hiring, build internal knowledge platforms and refine marketing strategies. But despite the rapid adoption,...