Ahluwalia introduces digital IDs with its fall 2023 collection On July 20, U.K.-based contemporary designer Priya Ahluwalia launched her namesake brand's digitally connected fall 2023 collection. Through an integrated QR code, the pieces provide customers with access to brand storytelling, while providing the brand access to customer data.
Weekend Briefing: Birkenstock mulls IPO after cameo in ‘Barbie’ Sandal brands don’t typically come for IPO’s, but L Catterton-owned Birkenstock is going against the grain with a reported September listing.
Fashion Briefing: What are the brand advantages of owning stores and factories? This week, we explore the recent supply chain and store acquisitions, and what they mean for brands aiming to future-proof their businesses.
Kurt Geiger is putting ‘a lot of capital’ into retail as it expands to the US The British footwear and accessories company has over 70 standalone stores and is carried in 100 retail departments in the U.K., including Nordstrom, Bloomingdale’s and Harrods. Now it is hoping to reach similar success in the U.S., opening 4-6 new retail locations after securing $190 million of additional funding in...
How AI could boost the resale market One of the more promising applications for AI in fashion is in resale. As such, the technology could be instrumental in fueling a more circular economy.
With rebrand, Claire’s leans into AI and web3 As accessories chain Claire's undergoes one of its biggest identity shifts since being on the brink of bankruptcy in 2018, it's expanding its marketing to include AI integration for creative identity, a teenage docu-series, new digital and physical mascots, and more web3 involvement.
Will Shein’s lawsuits hurt the company? Disgruntled artists, major brands and competitors have filed lawsuits this month against online fast-fashion retailer Shein. As a result, the company's copyright usage, labor practices and competitive behavior have come under fire. These legal troubles follow the company's heavily scrutinized influencer trip to a Shein factory that it hosted in...
Madewell announces goals to make more sustainable denim Madewell has launched an ambitious five-pillar denim production improvement plan for its 266 factories around the world. The company produces over 20 million products a year.
Fashion Briefing: 3D printing is coming for footwear design and manufacturing Some of the biggest brands in footwear and fashion — including Adidas, Nike, New Balance, Dior, Reebok, Fendi and Pangaia — have launched limited-edition 3D-printed shoes in the last year. And some have been experimenting with the idea as far back as 2013. However, scaling the technology has not yet...