With the biggest climate conference in the world wrapping up in Egypt last week, the fashion industry has a lot to focus on to enhance their work on emissions and impact to meet the 1.5 degree limit by 2030. Here we outline three key ways that brands can contribute more...
Despite cryptocurrency's and NFTs' falls from grace in recent months, brands still view the closely-related web3 as a lucrative creative opportunity. Brands including Nike and Italian footwear brand Casadei are building their own metaverse platforms and phygital collections to provide more tangible value to customers.
Shopping centers in the United Kingdom, especially in London, have become a vital part of the local retail landscape. Battersea Power Station, a new opening, follows Coal Drops Yard in Kings Cross that opened in 2018 in the trend of redesigned heritage London sites transforming into shopping and living destinations.
Marianna Hewitt, co-founder of skin-care brand Summer Fridays, launched the cult brand in 2018 with fellow influencer Lauren Gores Ireland with a single SKU product: the Jet Lag Mask. Now, the brand is stocked in Sephora and sells 14 cult products. Since its launch, Summer Fridays has used the lessons...
Brands like Coach and Crocs are investing in virtual stores for the holidays, aiming to outperform last year's e-commerce site engagement and sales through fantastical recreations of their own boutiques.
Innovation and sustainability are becoming more entwined, as companies like On Running, Allbirds and Athleta focus their product design and development on getting the best of both worlds.
Head-to-toe looks and immersive role-playing games on Roblox are becoming more attractive opportunities for brands, especially as the gaming platform gains popularity, making it harder to stand out.