Facing skyrocketing tariffs and broken supply chains, fashion brands are getting creative to survive. Leveraging wholesale workarounds and cross-border pricing tricks are among the tactics they're leveraging to remain competitive.

As Trump’s China tariffs surge to 145%, Von Dutch and other fashion brands are leaning on licensing to stay agile, shift sourcing and keep shelves stocked.

As part of the sprawling Salone del Mobile — the world’s largest furniture and design fair, running from April 8-13 — the brand is presenting the "Checkered Future: Frequency Manifest" installation at Triennale Milano, alongside a product launch.

Parade, the Gen Z-loved intimates brand, introduced its first underwire bra collection, Always On. The launch coincides with a broader industry trend, as brands like Skims, Mey and EBY have all introduced innovative underwire and push-up bras targeting similar comfort-driven demands from consumers in the last few years.

In this week's Fashion Briefing, a look at Uniqlo's new cafe opening and the trend of fashion cafes amid recession worries. Also, the tariff impact on sneakers, Calvin Klein owner PVH's positive outlook, news to know and the latest stories from Glossy.

Loewe brings its Crafted World exhibition to Tokyo’s Harajuku district, blending heritage craftsmanship with digital innovation through a LINE-integrated experience — it's seen over 20,000 reservations in days. Loewe CMO Charlie Smith and Stink Studios ECD Cameron Temple weigh in on how the playful, localized strategy is driving new engagement.

Fast fashion’s aesthetic overhaul is in full swing. But as they invest in quiet luxury campaigns and Paris Fashion Week appearances, brands like Asos, Pretty Little Thing and Debenhams are changing the look, not the production model.

This week's Luxury Briefing spotlights the nostalgia and sentimental strategy driving Golden Goose’s new opening in NYC. Plus, an inside look at the first public address from Andrea Baldo, CEO of struggling luxury brand Mulberry. Also, why Van Cleef and Arpels is in hot water, what's hot in Shanghai Fashion...

As part of its GAP 2030 strategy, announced in 2023, Unilever is using AI-powered digital twins to cut content costs, boost speed and scale creative output across brands like Dove and Tresemmé.