Pacsun launches first-ever branded ‘building tycoon’ on Roblox On Wednesday, Pacsun launched its second Roblox activation, in collaboration with metaverse developer The Gang. The building tycoon, the most popular format on Roblox, is the first ever to come from a fashion brand.
Inside the Glossy+ Executive Roundtable: Building community and navigating social platforms are top of mind for brands On February 9, Glossy hosted a member-exclusive Executive Roundtable event at Alo Yoga Sanctuary & Studio on NYC's 5th Avenue. Executives from fashion and beauty brands, retailers and agencies came together to discuss current marketing challenges and opportunities, with much talk turning to navigating social platforms and building brand communities.
Stella McCartney demonstrates how to market sustainable skin care The Stella by Stella McCartney skin-care brand launched in August 2022 with an expected proposition, considering Stella McCartney's reputation. Known as a sustainable fashion pioneer, McCartney entered the beauty industry with stringent sustainability standards, refillable packaging and a ban of more than 2,000 harmful ingredients. Now, her team is marketing...
Burberry and Richemont earnings show new reliance on Japanese luxury market Burberry reported that Japan is a growing APAC market for the brand, up 28% year-over-year. In 2019, mainland China accounted for 40% of total sales for Burberry. In Q3, it accounted for 25%, owed to repeated product delivery delays and Covid re-infections have made it harder to predict and plan...
In-store experiences are driving luxury sneaker customer loyalty The sneaker bubble is rumored to have popped — and yet, in-store luxury experiences are a hook for new customers. For its part, London-based sneaker marketplace The Edit LDN secured $4.8 million in funding on January 17, which it plans to use to expand its international footprint. According to founder...
UK holiday sales underscore the strength of physical retail For U.K. fashion brands, strong holiday sales were dependent on timely price points, careful planning and a meaningful physical retail presence.
Scandi brands Rotate and Remain launch in the metaverse Scandinavian fashion brands Rotate and Remain released an exclusive collaboration on Monday with metaverse platform Ifland. Launched in July 2021 by SK Telecom, South Korea's largest mobile provider, Ifland has 12.8 million users.
Rent the Runway is selling new clothes — what it says about the state of rental On Thursday, Rent the Runway announced a partnership with Amazon Fashion centered on selling both used rentals and new, unworn pieces from its Design Collective line on the marketplace. The Design Collective, first announced by Rent the Runway in 2018, has so far functioned as a house label. It's made...
H&M is promoting sustainability in the metaverse The fourth most popular brand online, H&M, has been dabbling in virtual garments and gaming for the last six years. Its main metaverse content focus is sustainability — although it has no plans to shift any portion of its core production to virtual clothes.