Luxury Briefing: How Wimbledon players became fine jewelry brands’ ultimate ambassadors In this week's Luxury Briefing, international reporter Zofia Zwieglinska speaks to executives at Mejuri and Material Good about designing luxury jewelry for the new luxury class and stress-testing collections on courts like Wimbledon. Also, Mytheresa's president of North America discusses its new mobile shopping concept.
Coty is betting its booming Boss fragrance franchise can win over women Coty is expanding Boss Bottled, the nearly three-decades-old flagship franchise within its Boss fragrance business, to women’s fragrance for the first time. The aim is to turn its strength with male consumers into a broader, dual-gender business.
Luxury Briefing: Canali is betting on leisurewear to lure younger customers In this week's Luxury Briefing, Canali's incoming creative director, Alessio Lillocci, discusses his plan for the brand, which draws on lessons from his time at Brunello Cucinelli and Prada. Also, insights on how luxury customers are using AI, from the new Bain and Altagamma report, and executive moves at Balenciaga,...
Glossy Pop Newsletter: Victoria’s Secret is betting on creators to fuel its biggest fashion show yet For years, getting into the Victoria’s Secret Fashion Show meant being a model, celebrity or particularly well-connected industry insider. Now, it can also mean being a highly active member of the brand’s creator community.
Exclusive: Claire’s turns its stores into a creator-commerce platform for Gen Alpha with Lana’s Life launch Claire’s is using its Lana Rae partnership to turn 866 stores into a creator-commerce network connecting Gen Alpha fandom, Roblox and physical retail.
Poshmark opens its 120 million product listings to the Shazam of fashion Poshmark is expanding its resale inventory beyond its own app through a partnership with visual-shopping platform Silvr, as the marketplace looks to reach consumers at the moment fashion inspiration strikes.
Vaseline is turning 2008 beauty hacks into TikTok Shop sellouts After selling out its Vaseline Originals debut in Thailand, the Unilever-owned brand is expanding the limited-edition collection to Singapore and the Philippines in the coming days, where a limited number of its Face Primer product will be sold exclusively on TikTok Shop. Plans for a larger U.S. launch remain in...
Luxury Briefing: Inside LuisaViaRoma’s NYC store closure and investor-backed next chapter In this week's Luxury Briefing, Glossy looks into the latest chapter of the department store saga: the closing of LuisaViaRoma's New York store. Also, how luxury agencies are changing with AI, and news to know from Coperni, PMC and BHV Marais.
Aritzia is achieving double-digit e-commerce growth in new markets, amid sped-up US store expansion Together, Aritzia's recent store openings in new U.S. markets, including St. Louis, Birmingham, Fort Worth and New Orleans, have had a desired effect for the brand. According to Aritzia’s chief digital officer, Margot Johnson, opening a boutique in a new market like St. Louis produces a “strong and sustained lift”...