Luxury Briefing: Gucci and Prada give Milan Fashion Week something to talk about In this week's Luxury Briefing, I check in with buyers from Harrods and Bloomingdale's for their takes on this season's Milan Fashion Week. Plus, Traackr data insights on magazines and the impact of brands appearing on September covers this season. And news to know from Selfridges, Jennifer Meyer and EssilorLuxottica.
Exclusive: Coty names new US consumer beauty chief as it rebuilds brand support Kara Langan joins Coty as the company rebalances creator and traditional advertising, restores support for Sally Hansen and builds out its mass fragrance business.
The Lipstick Lesbians: ‘AI can recommend a lipstick. It can’t tell you how it feels’ As AI plays a larger role in beauty discovery, the Lipstick Lesbians argue that human expertise, touch and personal connection will only become more valuable.
London Fashion Week got more commercial. Did it get better? London Fashion Week drew more international buyers and brought several major British brands back into focus. But as collections became more commercial, questions remained about creativity, archive references and what buyers will actually order.
How Netflix’s ‘America’s Sweethearts’ fueled a Dallas Cowboys Cheerleaders brand boom The Netflix series “America’s Sweethearts” has expanded the Dallas Cowboys Cheerleaders’ global audience, attracting new fashion and beauty partnerships. But the women creating that value do not necessarily share directly in the resulting sponsorship revenue.
Luxury Briefing: What Harrods and Bloomingdale’s buyers want from London Fashion Week London Fashion Week welcomed a 41% increase in international buyers, even as online posts and earned media value declined. For designers, the challenge is turning renewed commercial interest into lasting growth.
Why Pinterest sponsored a phone-free London Fashion Week show For her London Fashion Week debut at the British Museum, Claudia Smith partnered with Pinterest to make the 50-person front row phone-free until the finale.
Luxury Briefing: Net-a-Porter wants its best customers back LuxExperience is courting former Net-a-Porter customers with sharper curation, editorial content and events. And, at London Fashion Week, eBay is testing how quickly runway attention can turn into resale purchases.
The Quencher once made up 80% of Stanley 1913’s business. Now, the brand is building its next act Farm Rio collaborative products made up six of Stanley’s 10 bestsellers during launch week. Now, Stanley is tracking collaboration customers over six months and exploring more promotions to turn limited-edition demand into repeat purchases.