As Shopify pushes further into AI-led shopping, Aviator Nation is rethinking how product data, brand storytelling and real-life discovery work together. The brand has started seeing orders from ChatGPT, but says the bigger challenge is making sure AI understands what makes the brand valuable.

Set is giving customers the access traditionally reserved for influencers. Its Coastline collection generated $3.5 million online in 24 hours, while its $500,000 Austin activation helped acquire thousands of new shoppers.

For this week's Luxury Briefing, I spoke with Vanessa Friedman, fashion director and chief fashion critic of The New York Times, about the cancellation of the John Galliano exhibit at the Met, with a timeline of how his rehabilitation came about before the announcement. Also, Thom Browne still has a...

Shein’s IPO and Everlane acquisition have put fashion’s DTC reset back in focus. For Cuyana and Faherty, survival has meant moving beyond pure-play DTC into disciplined inventory, repeat customers, stores and wholesale.

For this week's Luxury Briefing, I spoke to Noelle Sciacca, The RealReal’s associate director of fashion merchandising and content strategy, about how the resale market is accurately predicting which items designer brands will bring back next based on resale demand, as well as other interesting findings from the new The...

Hollister says its first significant U.S. wholesale and category expansion performed above expectations, reached new customers and contributed to second-quarter growth.

Curology is testing Walmart as a new acquisition channel for its prescription skin-care business, with early conversion rates running five times higher than online.

Willy Chavarria is exploring what happens when the designer becomes part of the online shopping experience, by potentially using an AI-generated version of his own voice to interact with customers.

On this week’s Glossy Podcast, international fashion reporter Zofia Zwieglinska joins senior fashion reporter Danny Parisi to explain who Mike Ashley is, why the Harvey Nichols deal matters and how Frasers is gaining influence across the fashion industry.