Sephora has long been known for its in-store beauty advisors, product discovery and loyalty-driven personalization. But as more consumers start their shopping journeys inside AI-powered platforms like ChatGPT and Claude, the retailer is moving to bring that same beauty expertise into new digital environments.

In this week's Luxury Briefing, I check in with analysts Luca Solca and Simeon Siegel on the state of Capri as it looks to grow Michael Kors and Jimmy Choo with new executive hires.

FaceGym is taking its facial-workout concept beyond the U.S. through franchised studios, as treatments and devices promising facial sculpting become a more familiar part of beauty routines.

Ralph Lauren and LuxExperience reported earnings this week, with each company highlighting AI as an increasingly important part of how it serves higher-value luxury shoppers.

Earlier this week, Glossy wrote about Everlane’s reported sale to Shein, a deal that will put one of the defining sustainability-adjacent DTC brands of the 2010s inside the world’s most scrutinized ultra-fast-fashion machine.

Target has held the No. 1 market share in swim for the past decade, according to the Circana data, even as retailers, specialty brands, DTC labels and fashion-driven resortwear players vie for the swim customer. But this year, Target’s swim push is part of a bigger business initiative: The company...

Everlane’s reported sale to Shein shows how sustainability-led DTC brands are struggling to compete amid new standards for speed, scale and data-driven production models.

Simkhai is preparing to launch a separate AI-powered e-commerce site designed to bring more of its in-store styling experience online.

Burberry’s turnaround efforts are reading more like a Coach-style playbook: make the brand’s most recognizable codes easier to shop, easier to understand and more culturally visible.