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The Culture Effect

The Culture Effect
What’s behind the Mikayla Nogueira mascara controversy
By Emma Sandler
Jan 27, 2023

This is not the first time mascara has been caught up in false advertising.

Latest Stories
  • Member Exclusive
    Tackling Influencer Strategies Across Multiple Channels
  • Member Exclusive
    Influencer Relationships Through the Lens of Kindness
  • Member Exclusive
    Talent, Trends, and Creators: Making Marketing Magic on TikTok
  • Member Exclusive
    Leveraging TikTok Lives to Drive Engagement and Sales
  • Sponsored
    How brands are attracting new sportswear shoppers
  • The Culture Effect
    TikTok’s influence dominates Google’s top trending beauty searches for 2022
Podcasts See More
The Glossy podcast
Week in Review: eBay’s luxury play, the viral Schiaparelli show, the future of denim

This week, we talk about eBay investing in luxury resale company Cudoni, the viral looks from the Schiaparelli show and the expectations for the denim market, based on Levi’s earnings.

By Danny Parisi
Jan 27, 2023
  • The Glossy Beauty Podcast
    Unilever CEO of Health & Wellbeing Jostein Solheim on the new definition of health
  • The Glossy Fashion Podcast
    New Lively CEO Kristin DiCunzolo on the next era of the DTC brand
  • The Glossy podcast
    The Glossy Week in Review
    Week in Review: The Adidas hoax, luxury in China and the state of brand-run resale
Go to Podcasts page
Events See more
  • 9
    Feb
    New York, NY
    February 9, 2023
    Glossy+ Executive Roundtable

    Join us for a kickoff to NYFW! On February 9, Glossy+ members will come together to compare notes and talk through strategies for navigating top-of-mind marketing challenges, including new content demands, changing consumer behavior and diminished targeting capabilities.

  • 28
    Feb
    New York, NY
    February 28, 2023
    Glossy Beauty Leaders Dinner

    At the Glossy Beauty Leaders Dinner, top beauty executives, including CEOs, CMOs and brand leaders will come together to discuss how they are transforming the way they lead their brands.

  • 15
    May
    New York, NY
    May 15, 2023
    Glossy E-Commerce Forum

    Join us at the Glossy E-Commerce Forum, where leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.

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