In March, Ulta Beauty announced its plans to launch on TikTok Shop to better serve young, digitally-native consumers. On Wednesday, the retailer debuted its first official TikTok Shop campaign: a partnership with rapper Ice Spice to debut her first fragrance, In Ha Mood, with a small, limited-edition product release ahead...

In June, Tower28 gave the industry one of its best examples of interactive OOH: a custom-made NYC billboard with a large button that spritzed passersby with its hero SOS Daily Skin Rescue Spray. Created by MilkMoney ad agency, the billboard was up for two weeks on Canal Street in SoHo...

For the Wellness Briefing, Glossy spoke with Ivy Wu, vice president of growth at Classpass, about the booking app’s ongoing strategy shift towards wellness- and experience-based offerings. Additionally, the World Cup anoints new global wellness thought leaders, FDA meets this week to assess regulatory changes of peptides like BPC-157, and...

Glossy sat down with Oura chief marketing officer Doug Sweeny on the eve of the FIFA World Cup finale weekend to unpack the company’s biggest marketing bet yet. Oura rolled out several campaigns and partnerships over the past few months tied to the tournament, including the announcement of England co-captains...

Longtime industry disruptor Gregg Renfrew joins the Glossy Beauty Podcast to discuss her new Gen Z-focused brand Beecee, plus answer questions about the future of clean beauty, what it takes to court young consumers and the future of specialty beauty retail.

For the Wellness Briefing, Glossy interviewed Jenny Duan, the 22-year-old founder who has raised $11.6 million to launch a continuous hormone-tracking wearable named Clair. It’s part of the burgeoning hormone tracking marketplace that could soon upend how women interact with wearables. 

Glossy caught up with Milani CEO Mary van Praag for insights into her winning leadership strategy, including the power of product collabs with retailers and manufacturers, the categories and trends she’s betting on for the second half of the year, and the consumer demands from the mass category now.

Forget warm, neutral and cool undertones — celebrity makeup artist-turned-brand founder Hung Vanngo is reimagining how consumers should shop for foundation with his brand's foray into complexion products. Glossy sat down with Vanngo and CEO Samantha Kitain for all the details.

For the Wellness Briefing, Glossy sat down with Blake Waller, co-founder of social wellness meetup group Coffee & Chill, as his company prepares to host 1,000 Gen Z and millennial consumers this weekend in Los Angeles at a World Cup-themed community wellness event. Additionally, a women-only gym concept heads for...