The ‘ins and outs’ of branded beauty and wellness events with Bilal Kaiser, founder of Agency Guacamole Behind every great in-person beauty or wellness event is an invisible team of insiders that have engineered the gathering for maximum impact. For today’s episode of the Glossy Beauty Podcast, host Lexy Lebsack interviews Bilal Kaiser, the founder of Agency Guacamole, to break down the ins and outs of hosting a...
Wellness Briefing: The emerging lung health category is top of mind after more brutal wildfires, plus news For the Wellness Briefing, Glossy spoke with Eric Kau, CEO and co-founder of wellness startup Climatic, the maker of L Max, an everyday inhaler made to improve lung health. Kau, a former Target and Amazon exec turned COO of Seed probiotics, sees a dynamic runway for the emerging lung health...
Exclusive: Jupiter enters Ulta Beauty as the retailer targets dandruff, solution-based hair care Jupiter, the 6-year-old dandruff category disruptor, is entering 500 Ulta Beauty stores this month as the retailer pushes deeper into clinical- and solution-based hair care.
Glossy Pop Newsletter: PepsiCo-owned Poppi hires 250 paid student ambassadors to lead on-campus marketing, identify sales channels The better-for-you soda leader has distributed more than a million free cans of Poppi across 150 U.S. college campuses this year as part of a multi-prong marketing effort to reach Gen Z students. The initiative is driven by 250 paid student ambassadors, partnerships with 20 sorority chapters, a merchandise collection...
How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? In today's episode of the Glossy Beauty Podcast, industry agents Marissa Alfe and Lauren FitzGerald break it down.
Rhode sells $27 million DTC in one day, plots 19 country expansion Hailey Bieber's Rhode continues to be the beauty industry’s star performer.
Wellness Briefing: A new class of oral care disruptors hopes to shake up the space with novel offerings, plus news For the Wellness Briefing, Glossy spoke with founders of recently launched oral-care brands looking to disrupt the space, including Köppen, Evenmouth and Bastét, which offer products based on a three-step system, microbiome-focused protocol and novel ingredients, respectively.
Well-funded innovators rush to define and lead the emerging ‘hair longevity’ category Led by a handful of industry innovators with deep pockets for advanced R&D, the hair-care space is on the brink of a philosophical shift around how consumers should care for their hair.
How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch Teen boys have become an increasingly important consumer demographic over the past few years thanks to their insatiable appetite for fragrance. Now, Ulta Beauty is aspiring to capture their attention with its first masstige fragrance launch. Glossy reporters Zofia Zwieglinska and Emily Jensen join Glossy Beauty Podcast host Lexy Lebsack...