Ouai launches cinematic web series as long-form content trends: ‘People are craving a new version of authenticity’ Glossy interviews Amanda Martinez, vp of brand marketing at P&G-owned Ouai, about the brand's foray into long-form cinematic content. For Ouai, long-form content is the new foil to AI slop — and it's not alone. On Monday, Meta unveiled a program to beta-test 90 minute Reels through select creators.
Which categories should be called ‘wellness’ today? A special Modern Retail crossover episode In today’s special crossover episode with the Modern Retail Podcast, Glossy West Coast correspondent Lexy Lebsack sits down with Modern Retail senior reporter Gabi Barko and Rachel Hirsch, founder and managing partner at Wellness Growth Ventures, to discuss the products and categories that should, and shouldn’t, be considered wellness in...
Can Intake turn optimized breathing into a wellness status symbol? Camino Partners is betting on it For the Wellness Briefing, Glossy sat down with Elle Lanning, president of private equity firm Camino Partners, and Alex Huack, CEO of Intake Breathing, to learn about Camino’s $62 million bet on optimized breathing. Additionally, ferritin is the buzzy new nutrient du jour, Kate Hudson backs indie supplement maker HealthyCell,...
The products that led L’Oreal Group’s 7% earnings jump this summer L’Oréal Groupe CEO Nicolas Hieronimus name-checked the brands leading the conglomerate’s Q3 sales jump during Thursday’s investor call.
Cymbiotika sold 200 million liposomal sachets. Now it’s taking on the beauty supplement market In a lot of ways, supplement company Cymbiotika has perfected the form factor and distribution for modern day vitamins. Now, it's taking on the beauty supplement category with a splashy, fashion-forward advertising campaign made with OBB Bolded. Durana Elmi, Cymbiotika's co-founder, chief creative officer and chief experiential officer, joins the...
Wellness consumers are overwhelmed. Is a subscription box the answer? For the Wellness Briefing, Glossy interviews Stacey Politi, chief marketing officer at Ipsy, about the company’s foray into wellness subscription boxes. Additionally, Coty-owned Boss Parfums partners with fast-growing fitness competition company Hyrox, multi-platinum recording artist Ciara signs as co-owner of QALO wearables, and Selena Gomez shares health warning with fans.
Victoria’s Secret leverages fashion show to promote beauty expansion and first-ever skin-care partnership Glossy interviews Amy Kocourek, president of Victoria’s Secret & PINK beauty, about the company's expansion into beauty ahead of the 2026 fashion show.
CEO Kat Schneider unpacks the strategy behind Ritual’s first new category launch in 6 years Ritual founder and CEO Kat Schneider knows that winning the female supplement consumer requires taking big bets and big swings. In today’s episode of the Glossy Beauty Podcast, host Lexy Lebsack sits down with Schneider for an insider's guide into Rituals first launch in six years.
Wellness Briefing: Boka and Olipop partner on soda-flavored toothpaste to ‘stop the scroll’, plus news For the Wellness Briefing, Glossy sat down with Boka’s Kinsey Butler and Olipop’s Steven Vigilante to learn about the evocative new partnership between the two powerhouse brands, which will be sold through endcap placement at Walmart and Target this holiday season. Additionally, Google drops new health wearable, L’Oréal-owned Maybelline invests...