How to use IRL events to build community against a ‘sea of sameness’ online Closed door events are out and intimate neighborhood meet-ups are in. Glossy's Jill Manoff interviews Neda Whitney, president and managing partner at Matte Projects, and Reese Pozgay, SVP of brand and marketing at Moose Knuckles Canada, about the power of community building through thoughtful IRL events.
Why does this Estée Lauder-owned brand keep reformulating its hero products? What if new product development didn’t have to be so complicated and expensive? NIOD, the second brand from Estée Lauder-owned Deciem, entered Sephora in August with an NPD tactic borrowed from tech companies like Apple.
Wellness Briefing: Fiber brand BelliWelli’s Walmart playbook includes celeb cameos, giveaways and fashion partnerships For the Wellness Briefing, Glossy interviews BelliWelli CEO and co-founder Katie Wilson about the brand’s Walmart playbook, which includes celeb cameos, giveaways, endcap marketing and fashion partnerships. Additionally, Oura delays its IPO, Function hires its first CMO, and Europe-based biohacking chain The Longevity Suite hits the high seas.
Why food partnerships are only getting bigger: ‘Everyone is in each other’s business,’ plus news A new rush of food partnerships has flooded beauty, fashion, and wellness as brands tap into nostalgia, novelty, and new consumer groups.
Veteran exec Jaimee Holmes unpacks ‘eye patch gate’ and why innovation spurred Fel Beauty’s quick Sephora sell out Veteran beauty and wellness exec Jaimee Holmes knows a thing or two about innovation. She got her start at Sephora, brought best-selling Too Faced Better than Sex mascara to market in 2013, and has held roles at Kendo, Goop, and L’Oréal-backed Timeline. Now, she’s parlayed her experience into Fel Beauty,...
Wellness Briefing: The teams behind SweatHouz and P90X are launching a ‘daydream studio’ for brain health For the Wellness Briefing, Glossy spoke with Jamie Weeks, the founder and managing partner of Founders Row, an Atlanta-based investment firm that operates fitness and wellness concepts like SweatHouz, LiftHer and SculptHouse. Weeks has partnered with P90X founder Jon Congdon to debut better.states, a new wellness concept centered around intentional...
Perelel Health hits $100 million run rate, hires Rare Beauty CMO on growth path Glossy sat down with Victoria Thain Gioia, the CEO and co-founder of Perelel Health, to learn about the growth engine driving the supplement darling’s sales and strategic hires.
How to make it in Sephora, with Ilia Beauty founder Sasha Plavsic What does it take to thrive within the notoriously-competitive world of Sephora? Ilia Beauty founder Sasha Plavsic joined the Glossy Beauty Podcast to share advice, anecdotes and more about 10 successful years in America's biggest beauty retailer.
Wellness Briefing: Proper Hotel is creating a wellness hospitality blueprint, plus news For the Wellness Briefing, Glossy spoke with Brian De Lowe, president and co-founder of Proper Hospitality, and Jamie Mark, svp of memberships and partnerships, to learn about the hotel group’s rapidly expanding wellness offerings fueled by partnerships with brands like Eight Sleep and booking platforms like ClassPass.