How Estée Lauder-owned Aveda leveraged its hairdresser community to create, test and launch its newest hero product Hair-care brand Aveda is betting big on its newest launch thanks to help from its community of hair pros. Glossy sat down with ELC exec Shane Wolf to learn about Monday's launch of its Miraculous Oil High-Shine Hair Concentrate.
Beauty & Wellness Briefing: What’s up with beauty’s executive musical chairs? Why have so many beauty executives changed roles this year? This week, I checked in with esteemed executive recruiters and industry experts to unpack the many executive hirings and departures happening across the beauty industry. Additionally, Unilever and L’Oréal Group make splashy acquisitions, Ulta Beauty’s CFO suddenly departs, and Neutrogena...
How Skinfix turned a reformulation flop into a rebranding and community-building opportunity When Skinfix’s exec team reformulated its hero Triple Lipid-Peptide Cream last year, it didn’t expect an outpouring of frustration from its most loyal shoppers. But instead of doubling down on the "new and improved formula," the brand used the misstep as an opportunity to connect with its community and bring...
Beauty & Wellness Briefing: The beauty supplement market is expanding as beauty and wellness continue to merge This week, I checked in on the burgeoning beauty supplement category. Additionally, Unilever is set to acquire men's personal care leader Dr. Squatch, there's another exec shakeup at Violet Grey, and Beautycounter founder Gregg Renfrew is back with Counter.
Goop plans for 20-30 new brick-and-mortar locations as it opens its 7th permanent store Goop’s in-house brands, Goop Beauty and G Label, will fill 80% of the new 647-square-foot Aspen storefront. It marks the company’s seventh permanent location, with 20-30 more to come over the next few years, Matthew Blythe, Goop’s vp of retail, told Glossy.
Sahajan Skincare’s Lisa Mattam on clinical testing to validate old-world beauty ingredients, plus beauty news from L’Oréal, Coty and Byredo Blending the old and new, Lisa Mattam’s 10-year-old clean skin-care brand Sahajan uses cutting-edge clinical testing to validate ancient Ayurveda traditions and ingredients. “If I'm going to tell people that this old-world science can transform their skin, I have to prove it to them,” she told Glossy. Mattam breaks down...
Beauty & Wellness Briefing: E.l.f Beauty bets on the allure of archetypes in a new Pinterest partnership This week, I report on E.l.f. Beauty’s new interactive partnership with Pinterest, which taps into the growing color season analysis social media trend to drive consumers to e.l.f’s curated product collections. Additionally, L’Oréal Group partners with Ai chipmaker Nvidia, P&G gets a new beauty division CEO, and French glass manufacturer...
To increase or not to increase: Beauty brands grapple with raising prices as tariff uncertainty continues While E.l.f. Beauty and Saie announce price hikes, LVMH signals reluctance to raise beauty pricing, and buzzy brands like Bubble and Coco Kind share promises to maintain pricing. Plus, new studies show even a 10% increase could erode brand loyalty. Glossy investigates the pros and cons of passing tariff expenses...
Drybar founder Alli Webb on her new anti-blowout product line, Messy — plus industry news After a $255 million exit from her blowout brand Drybar, Alli Webb is back with an opposing beauty venture. This week, the mogul launched Messy, a hair product brand that sells consumers at-home products to embrace an anti-blowout look. Webb joins the Glossy Beauty Podcast to discuss the line, launch...