How Laneige is taking on Temu counterfeiters
Laneige, the TikTok-famous K-beauty brand owned by Amorepacific, has a counterfeiting problem. But unlike dupes, the colloquial term to represent products that look almost identical but lack the trademarked brand name and logo, these fakes are far harder for shoppers to detect. Often sold with deceptive images, and some only a few dollars less than the original, it’s easy for prospective and existing customers to be fooled into thinking they're getting the real thing.