Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder. The brand’s $22 peel-off lip stain went viral on TikTok for its metallic blue formula and social media-friendly reveal, and has since sold more than 6 million units. But what happened next is the rare part: The brand...
Cosrx booth fire at Ulta Beauty World rattles Orlando consumer show The overnight fire at Ulta Beauty World in Orlando will not prevent the consumer show from opening for consumers, according to a representative from Ulta Beauty.
Wellness Briefing: Why every wellness company wants your blood sample, plus news Glossy is unpacking the evolving market of blood panel diagnostics, which were traditionally only ordered by one’s physician but have quickly become big business in the wellness industry. This includes Function Health’s acquisition of Getlabs, announced last week.
It’s a 10 Haircare taps Khloé Kardashian as ambassador, plots packaging rebrand, book release for 20th anniversary Few beauty brands can afford to hire a Kardashian as their spokesperson, but tapping Khloé as global brand ambassador is just one way It's a 10 is investing in its 20th anniversary this year. CEO and founder Carolyn Aronson is leveraging the company’s $500 million annual retail sales revenue into...
Wellness Briefing: How wellness brands are showing up at Coachella 2026 this weekend, plus news For the Wellness Briefing, Glossy rounded up the wellness activations planned for the Coachella Valley Music & Arts Festival, kicking off this weekend in Southern California. This includes activations or sponsorships from Kenvue-owned Neutrogena, P&G-owned Always and Secret, Medicube, Wizard Wellness, Lifeway Foods, and more brands.
Why AI-powered wellness chatbots will be ‘table stakes’ for supplement brands, with Thorne CSO Dr. Nathan Price Thorne CSO Dr. Nathan Price joined The Glossy Beauty Podcast to break down the strategy, implementation and future of generative AI wellness chatbots – and why they’ll soon be table stakes for every supplement brand.
Wellness Briefing: Service-based businesses are attracting new customers through wellness offerings, plus news For the Wellness Briefing, Glossy checked in with Jeff Bladt, svp of pricing and marketplace at Playlist, parent company to ClassPass, MindBody and Booker, to learn how fitness studios and gyms are attracting new customers through wellness offerings. Additionally, food giant Danone acquires Huel protein for $1.15 billion, India-based wearable...
Julie Cartwright on Pvolve’s prolific partnership strategy with beauty, wellness and fashion brands Since its launch in 2017, fitness brand Pvolve has partnered with dozens of companies including beauty brands like Tower28 and Lolavie; supplement makers Armra, Nutrafol and Tally Health; apparel brands like Lululemon and Beyond Yoga; F&B companies including Erewhon and Smart Water; global giants like Amex and Amazon; plus Weight...
Wellness Briefing: The wellness patch brands leading the category’s explosive growth, plus news For the Wellness Briefing, Glossy checked in with Alyssa Williams Atkinson, category insights manager at Spate market research, to unpack the stunning online growth of the wellness patches marketplace. This includes a 2,700% year-over-year increase in the popularity of NAD+ patches, a 1,700% spike in GLP-1 patches, 307% growth for...