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Ulta Strategies

Exclusive: Ulta Beauty taps Ice Spice for its first TikTok Shop campaign to unveil the rapper’s first fragrance

In March, Ulta Beauty announced its plans to launch on TikTok Shop to better serve young, digitally-native consumers. On Wednesday, the retailer debuted its first official TikTok Shop campaign: a partnership with rapper Ice Spice to debut her first fragrance, In Ha Mood, with a small, limited-edition product release ahead...

Jul 24, 2026
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