search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email

Ulta Strategies

Ulta Beauty Strategies: What Ulta is learning about Gen Alpha consumers

Ulta Beauty partnered with NielsenIQ to survey more than 500 Gen Alpha children and teens to learn about their preferences and motivations, plus how they feel about and interact with AI tools. Glossy sat down with Ulta Beauty CMO Kelly Mahoney to learn about the findings.

Jul 3, 2026
  • Ulta Strategies
    Ulta Strategies: Inside Ulta’s wellness boutique pilot program launching next week in select markets
    Jan 22, 2026
  • Ulta Strategies
    Ulta Strategies: Everything you need to know about Ulta’s new UB Marketplace
    Oct 14, 2025
  • Ulta Strategies
    Ulta Strategies: How Ulta is leveraging its longtime salon business to boost sales through brand partnerships
    Jul 7, 2025
  • Ulta Strategies
    Ulta Strategies: How Ulta is tapping in-store associates for content creation with new ‘Ulta Beauties’ internal ambassador program
    May 19, 2025
  • Ulta Strategies
    Ulta Beauty Strategies: Why Ulta added 20,000 new in-store events for 2025
    Apr 3, 2025
  • Ulta Strategies
    Ulta Beauty Strategies: Inside Ulta’s 44-million-member loyalty program
    Feb 24, 2025
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.