Swan Beauty, the 9-month-old smart mirror company, made a splash online in April when it sponsored a lavish bachelorette trip for influencer Brigette Pheloung, known online as @acquiredstyle. Now, Swan is leveraging many hallmarks of the viral bachelorette trip in other opportunities in hopes of garnering additional upper-funnel brand awareness. The...

What does it take to win Allure’s coveted Best of Beauty seal? In today’s episode of the Glossy Beauty Podcast, Allure editor-in-chief Jessica Cruel sits down with host Lexy Lebsack to unpack the ins and outs of its prestigious beauty awards program, as well as insights into how beauty and...

For the Wellness Briefing, Glossy sat down with Ritual’s CEO, Katerina Schneider, and SVP of science and innovation, Dr. Mastaneh Sharafi, to learn about the brand’s entrance into perimenopause care, which includes two new products, an omnichannel marketing campaign and the brand's first celebrity spokesperson. Additionally, Target’s executive shuffle continues,...

To launch its newest scent on Monday, Dedcool is betting on a New York City OOH campaign that includes a $1 million pop-up on Mott Street, a partnership with The Elk cafe, subway ads, wheatpastings across the city and a dynamic event schedule with Sephora, all timed to New York...

Helmed for the past six years by veteran beauty executive Mary van Praag, 25-year-old mass beauty mainstay Milani Cosmetics is in the midst of meteoric growth. In today’s episode of the Glossy Beauty Podcast, van Praag sits down with host Lexy Lebsack to discuss Milani’s growth engine, including the tactics and...

For the Wellness Briefing, Glossy sat down with Samhita Mukhopadhyay, head of content and impact at Weight Watchers, and Mark Mullett, president of global entertainment and business development at Dear Media, to learn about WW’s new podcast “The Weigh In.” 

Lorne Lucree, a beauty exec-turned-wellness disruptor, took on legacy incumbents in the allergy space in January with the launch of Wizard Wellness, a line of drug-free, microbiome-focused allergy care. Nine months later, the line has entered Walmart, CVS and Target. Glossy Beauty Podcast host Lexy Lebsack sat down with Lucree...

For the Wellness Briefing, Glossy spoke with Michelle Duffy Smith, VP of marketing, retail and events at luxury gym chain Life Time, about next week’s formal rollout of LT Social, a collection of expansive entertainment programming built around city-specific cultural events.

After two successful seasons in partnership with “Love Island,” L'Oréal-owned Maybelline has expanded its footprint this year to stunning results. Glossy sat down with Yasmin Dastmalchi, president of Maybelline New York, to learn more.