Boka, the 10-year-old oral-care disruptor, has used a tried-and-true beauty marketing playbook to reach 481% year-over-year retail growth and the No. 1 toothpaste spot on Amazon, according to the brand. Glossy interviewed Boka GM Sarah Mountcastle Mitchell to learn more.

Midi Health is betting on topical skin care and body care as it diversifies its telehealth offerings to capture more women. In today's episode of the Glossy Beauty Podcast, host Lexy Lebsack interviews Dr. Kathleen Jordan, MD, Midi Health chief science officer, about the company's expansion into skin care and...

For the Wellness Briefing, Glossy is unpacking Hims & Hers Q2 earnings meeting where CEO Andrew Dudum explained the telehealth’s plan to rapidly expand into six experimental peptide therapies including BPC-157, TB-500, MOTS-c, and more. Additionally, Google unveils a new health partnership, the men’s health and wellness market surges in...

Glossy sat down with AG1 CEO Kat Cole to learn about her ambitious plan to expand the AG1 customer base through new form factors, wider distribution, “several launches per year” and a nuanced educational strategy around "good, better and best."

Behind every great in-person beauty or wellness event is an invisible team of insiders that have engineered the gathering for maximum impact. For today’s episode of the Glossy Beauty Podcast, host Lexy Lebsack interviews Bilal Kaiser, the founder of Agency Guacamole, to break down the ins and outs of hosting a...

For the Wellness Briefing, Glossy spoke with Eric Kau, CEO and co-founder of wellness startup Climatic, the maker of L Max, an everyday inhaler made to improve lung health. Kau, a former Target and Amazon exec turned COO of Seed probiotics, sees a dynamic runway for the emerging lung health...

Jupiter, the 6-year-old dandruff category disruptor, is entering 500 Ulta Beauty stores this month as the retailer pushes deeper into clinical- and solution-based hair care.

The better-for-you soda leader has distributed more than a million free cans of Poppi across 150 U.S. college campuses this year as part of a multi-prong marketing effort to reach Gen Z students. The initiative is driven by 250 paid student ambassadors, partnerships with 20 sorority chapters, a merchandise collection...

Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? In today's episode of the Glossy Beauty Podcast, industry agents Marissa Alfe and Lauren FitzGerald break it down.