How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? In today's episode of the Glossy Beauty Podcast, industry agents Marissa Alfe and Lauren FitzGerald break it down.
Rhode sells $27 million DTC in one day, plots 19 country expansion Hailey Bieber's Rhode continues to be the beauty industry’s star performer.
Wellness Briefing: A new class of oral care disruptors hopes to shake up the space with novel offerings, plus news For the Wellness Briefing, Glossy spoke with founders of recently launched oral-care brands looking to disrupt the space, including Köppen, Evenmouth and Bastét, which offer products based on a three-step system, microbiome-focused protocol and novel ingredients, respectively.
Well-funded innovators rush to define and lead the emerging ‘hair longevity’ category Led by a handful of industry innovators with deep pockets for advanced R&D, the hair-care space is on the brink of a philosophical shift around how consumers should care for their hair.
How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch Teen boys have become an increasingly important consumer demographic over the past few years thanks to their insatiable appetite for fragrance. Now, Ulta Beauty is aspiring to capture their attention with its first masstige fragrance launch. Glossy reporters Zofia Zwieglinska and Emily Jensen join Glossy Beauty Podcast host Lexy Lebsack...
Wellness Briefing: The peptide pipeline gets new legal momentum, plus news For the Wellness Briefing, Glossy checked in with leaders in the peptide space, including attorney Jeff Cohen, Nuritas founder Dr. Nora Khaldi and CeliaRx founder Koehl Robinson, to unpack the results of last week’s FDA advisory committee meetings. Additionally, Whoop hires Glossier's former CEO as its chief commercial officer, the...
Exclusive: Ulta Beauty taps Ice Spice for its first TikTok Shop campaign to unveil the rapper’s first fragrance In March, Ulta Beauty announced its plans to launch on TikTok Shop to better serve young, digitally-native consumers. On Wednesday, the retailer debuted its first official TikTok Shop campaign: a partnership with rapper Ice Spice to debut her first fragrance, In Ha Mood, with a small, limited-edition product release ahead...
Amy Liu unpacks Tower28’s bespoke NYC billboard that spritzed passersby with its hero SOS spray this summer In June, Tower28 gave the industry one of its best examples of interactive OOH: a custom-made NYC billboard with a large button that spritzed passersby with its hero SOS Daily Skin Rescue Spray. Created by MilkMoney ad agency, the billboard was up for two weeks on Canal Street in SoHo...
Wellness Briefing: Inside Classpass’ category expansion into self-care and experiences, plus news For the Wellness Briefing, Glossy spoke with Ivy Wu, vice president of growth at Classpass, about the booking app’s ongoing strategy shift towards wellness- and experience-based offerings. Additionally, the World Cup anoints new global wellness thought leaders, FDA meets this week to assess regulatory changes of peptides like BPC-157, and...