Vitamin Shoppe debuts ‘Suppie Awards’ and SuppCo unveils certification program as third-party validation drives category growth, plus news This week, I checked in with Muriel Gonzalez, president of The Vitamin Shoppe, and Steve Martocci, founder and CEO of supplement tracking app SuppCo. The former debuted its inaugural "Suppie Awards" last week through a sponsored partnership with Hearst Magazines, while SuppCo unveiled a new "Tested by SuppCo" certification program...
How Schwarzkopf is winning pop culture, from Sarah Pidgeon’s CBK transformation to Alysa Liu’s halo hair Showing up in the right pop culture moments is paramount for heritage hair brand Schwarzkopf Professional. Most recently, this includes Sarah Pidgeon’s Carolyn Bessette Kennedy transformation for FX’s “Love Story,” earned through a partnership with celebrity hair colorist Kari Hill, and Alysa Liu’s halo hair refresh ahead of her Olympics...
How brands are responding to Trump’s tariff reversal, plus the latest on tariff refunds How will Trump’s tariff reversal impact the beauty and wellness industries? Host Lexy Lebsack is joined by senior fashion reporter Danny Parisi and senior beauty reporter Emily Jensen to unpack the SCOTUS ruling, the State of the Union, the latest status on tariff refunds and how brands are responding now.
Wellness Briefing: Oura Ring launches female-focused LLM as demand for wellness personalization grows, plus news This week, I checked in with Tanvi Jayaraman, MD, the leading physician behind Oura Ring’s new female-focused AI chatbot powered by a new, custom large language model. Made specifically for women’s health concerns, it’s a first-of-its-kind launch from the wearables company.
3 standout strategies driving Revlon’s 2026 comeback plan Revlon is betting on bold color as it refocuses its brands in 2026 under CEO Michelle Peluso. That includes refreshes at Revlon, Almay, American Crew, Elizabeth Arden and Juicy Couture fragrances, among other brands. Glossy sat down with the executive 16 months into her tenure to learn about the tactics...
How Clarins reached 70% conversion and doubled its basket size in brick-and-mortar test of shade-matching tech Clarins, the 72-year-old French heritage cosmetics brand, has found a sweet spot between AI-powered technology and in-person customer service. In 2025, it quietly launched a beta test called Clarins AI Shade Finder developed in collaboration with IlluminateAI, a Silicon Valley deep-tech start up that emerged from stealth in August of...
Wellness Briefing: SoulCycle taps Loop Earplugs as wellness partnerships trend, plus news This week, I checked in with Namita Gupta, director of strategic partnerships at SoulCycle, to learn about the company's newest partnership, with Loop Earplugs, a category disruptor that makes stylish, reusable earplugs that protect the user’s long-term hearing. It’s part of SoulCycle’s aggressive partnership strategy and aligns with a wave...
Function Health’s new Erewhon smoothie was designed to highlight nutritional gaps and promote telehealth lab testing Function Health, the 4-year-old health platform co-founded by longevity expert Mark Hyman, M.D., joined the growing cohort of Erewhon partners today with the launch of a limited-edition bottled smoothie sold in Erewhon stores. The marketing initiative was designed to drive awareness to nutritional deficiencies discovered from the lab tests of...
Peptides 101: How BPC-157 and ‘peptide stacks’ are driving wellness culture, with NYT’s David Dodge and McGill’s Jonathan Jarry Injectable peptide therapy, a controversial wellness trend that caught fire online in 2025, shows no signs of slowing down in 2026. So, what’s the deal? Glossy sat down with two experts in today’s Peptides 101 episode to learn about the meteoric rise, culture and (lack of) safety data driving the...