Ulta Beauty CEO unveils updated C-suite and ‘Ulta unleashed’ comeback plan after sales, market share tumble
Newly-appointed Ulta Beauty CEO and president Kecia Steelman shared a multi-prong strategy to combat the company's first drop in market share during its earnings call on Thursday. Steelman also shared new C-suite and organizational changes aimed at helping to combat the 1.9% drop in net sales YoY during the quarter.
Meanwhile, standout category growth included men's fragrance and multi-brand unisex fragrance kits, while prestige and mass skincare sales fell. Top performing brands during the quarter include Sol de Janeiro, Naturium and Tatcha.