In Glossy’s Q1 2024 surveys, marketers chose Instagram and YouTube as the top platforms for branding. These platforms serve as great ways for brands to reach large audiences, but fostering connections outside of paid advertisements can be tricky through an official brand page. This is where influencers come in. To fill the social gap between users and brands, influencers can act as brands’ official spokespeople. Glossy+ Research took a look at the influencers who made waves in 2023, the effectiveness of their brand sponsorships during the year and the influencer marketing trends for the year ahead.

Join us for a live analysis on May 14 at 12p.m. EDT with Glossy’s senior researcher, Dania Gutierrez, and Glossy’s editor-in-chief, Jill Manoff, who will reveal the results of Glossy’s 2024 Influencer Index and dive deep into its findings. Bring your questions for a Q&A following the presentation with guest speaker, board-certified dermatologist and founder of Remedy Skin, Dr. Muneeb Shah.

• The types of sponsored posts audiences engage with the most
• Differences in approaches to sponsorships on Instagram vs. YouTube
• Upcoming trends in brand collaborations with influencers across a variety of industries

Can’t make it? Register and we’ll send an on demand recording the next day.