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While user-generated content and affiliate commerce have changed the influencer marketing game, there’s no denying influencers’ ongoing value as part of a brand marketer’s toolkit. To track the evolution of influencer marketing over the last year, with a focus on the industry’s top performers, Glossy+ Research analyzed thousands of Instagram posts from a range of fashion and beauty influencers. The team pinpointed the influencers who proved strong partners for brands in 2024 and the first quarter of 2025, the effectiveness of brand sponsorships throughout the period and the influencer marketing trends that are gaining traction.
Join us for a virtual presentation on July 31 at 12 p.m. ET with Digiday Media’s research director, Li Lu, and Glossy’s editor-in-chief, Jill Manoff, who will reveal the results of Glossy’s 2024-2025 Influencer Index and dive deep into its findings. Bring your questions for a Q&A following the presentation with guest speaker Julianne Fraser, the CEO and founder of the influencer agency Dialogue New York.
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