In January, Editions de Parfums Frédéric Malle closed its North American flagship store on Manhattan’s Madison Avenue. Just six months later, the brand’s new flagship store is up and running. The new store plays into the brand’s larger strategy to foster engagement with its core consumer base through experiential eventing...

The 10-year-old body-care brand has remained ahead of the body mist craze with on-trend gourmand scents and immersive storytelling. Now, two years after it was discontinued, Sol de Janeiro is bringing back the fan favorite Cheirosa 39 mist.

This week, I talked to Nielsen IQ about its new data sharing partnership with Sephora. Additionally, Glossier gets in on the body mist craze and Quince takes a stab at beauty retail.

Eight years after launching at Sephora, Sol de Janeiro became the retailer's top-selling brand in 2024, dethroning Selena Gomez’s Rare Beauty. But the prestige body-care category that Sol de Janeiro helped create is now rife with competitors nipping at its heels. And though Sephora has been instrumental to its success,...

When Kamanasish Kundu joined Kendra Scott as head of digital and e-commerce in 2023, the jewelry brand was in a multi-year decline. Two years later, the brand is seeing double-digit growth.

In an era of wedding weekends and fluctuating dress codes, guests are left wondering: What is appropriate to wear to a wedding? And does anyone know what black tie really means? They’re turning to social media to find out.

With corporate commitment to LGBTQ+ initiatives waning in 2025, MAC reaffirms its commitment to the Viva Glam mission with an on-trend lip gloss and $1 million donation to Viva Glam charity partners, including The Trevor Project and It Gets Better.

Ahead of its Q4 2025 earnings call, the beauty company announced the acquisition of Bieber's blockbuster brand. The news comes as E.l.f. prepares to raise its prices due to tariffs on goods from China, which produces much of its affordable beauty products.

When the skin-care brand broke its partnership with Equinox, fans were irate. Now that Kiehl's is back in the wellness space as the official amenities partner for Life Time, the brand is launching a widespread social campaign to make sure everyone knows about it.