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Sephora Strategies

Sephora is bringing prestige beauty shopping into Google’s AI ecosystem
Sephora Strategies: With its expanded Quiet Hours initiative, Sephora attempts to speak to a new era of inclusivity

With its expanded Quiet Hours program, Sephora joins other major retailers in offering designated hours with reduced noise and lights to better suit the needs of neurodiverse shoppers. Those initiatives speak to an environment in which retailers grapple with what it means to be truly inclusive and accessible as an...

Jul 22, 2026
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    Sephora Strategies: With its launch at Sephora US, Fugazzi wants to bring luxury fragrance to the masses
    May 18, 2026
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    Sephora Strategies: What MAC needs to succeed at Sephora
    Feb 23, 2026
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    Sephora Strategies: With a Rakuten+ partnership, Sephora hopes to buy customer loyalty for 10% cash back
    Nov 12, 2025
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    Sephora Strategies: With its new storefront platform, Sephora comes for a piece of the creator economy
    Oct 1, 2025
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    Sephora Strategies: Inside Sephora’s big bets on women’s sports
    Jul 21, 2025
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    Sephora Strategies: Sol de Janeiro became Sephora’s top-selling brand in 2024. Now it needs to stay on top
    Jun 4, 2025
  • Sephora Strategies
    Sephora strategies: How brands can win big during the Sephora Savings Event
    Apr 10, 2025
  • Sephora Strategies
    Sephora Strategies: How Violette prepared for her brand’s Sephora debut
    Mar 3, 2025
  • Sephora Strategies
    Sephora Strategies: The power of Sephora’s free birthday rewards
    Feb 6, 2025
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