Why wear one perfume when you can wear two? As more U.S. consumers adopt fragrance wardrobes in place of a single signature scent, brands are finding ways to capitalize on the trend through discovery kits and single-note scents. That now includes mall stalwart Bath & Body Works.

Fugazzi was already on the upswing before launching at 100 U.S. Sephora stores in March. But founder Bram Niessink wants Fugazzi to make the kind of scents that you stop and recognize on the street. And for that, there’s no better platform than Sephora.

On this week’s episode of the Glossy Beauty Podcast, hosts Lexy Lebsack and Sara Spruch-Feiner are joined by senior beauty reporter Emily Jensen to discuss the strategy around Amazon's beauty sales and assortment, and how the company is attempting to position itself as a prestige beauty retailer on par with...

Glossy checked in on Sephora's and Ulta’s bets on AI through integrations with ChatGPT and Google Gemini.

The CoverGirl and Rimmel owner reported a 1% decline in net revenue to $1.28 billion, due in part to the Middle East conflict and poor sell-through. But the company is hoping to reinvigorate its classic drugstore brands by targeting the Gen X market.

Amid a competitive landscape, emerging and established beauty retailers alike need to give consumers compelling reasons to shop beauty on their platforms. Bluemercury has prioritized curation and education, but more affordable retailers are taking up a similar playbook.

For this week's Beauty Briefing, Glossy explores how beauty brands showed up around the Met Gala.

On Friday's earnings call, the company reported a 5% growth in net sales in Q3 2026. As part of its plan to streamline operations, the cosmetics giant said it will reduce its brands' footprint in department stores while it focuses on new channels, particularly online channels like Amazon and TikTok...

More brands are leaning into smaller-scale creators, with creator networks and “community” brand trips replacing mega-influencer campaigns and lavish influencer trips.