This week, I checked in on the growing genre of fragrance videos centered on the tactile and mechanical side of perfume packaging. Additionally, Rhode expands its footprint to Latin America, and Summer Fridays is on the hunt for a new CEO. 

On Tuesday's quarterly earnings call, Ulta CEO and president Kecia Steelman shared plans to expand its U.S. business, including a new fulfillment center in Salt Lake City and a Times Square location focused on events and customer experience. The store will join Ulta's existing three locations in Manhattan.

Glossy checked in on the new beauty categories that have emerged in the first half of 2026, from pet care to kids' skin-care, as new beauty founders look for a white space in a saturated category.

Consumers are seeking wellness at every turn and IRL activations to offset digital fatigue. Brands are looking for a way in. Does the fitness app Strava offer the answer?

On this week’s episode of the Glossy Beauty Podcast, hosts Lexy Lebsack and Sara Spruch-Feiner are joined by senior beauty reporter Emily Jensen to discuss Sephora's and Ulta’s recent investments in AI, and how agentic shopping is poised to evolve in the beauty industry.

Glossy checked in on the ongoing lawsuit between Estée Lauder and Jo Malone, her Jo Loves brand and Zara.

Front and center in the new iteration of Marc Jacobs Beauty is a familiar favorite: Daisy. The Marc Jacobs Daisy fragrance, a pillar of Coty’s portfolio since its original launch in 2007, has already inspired countless flankers and now serves as a through line in the fashion designer’s anticipated return...

Why wear one perfume when you can wear two? As more U.S. consumers adopt fragrance wardrobes in place of a single signature scent, brands are finding ways to capitalize on the trend through discovery kits and single-note scents. That now includes mall stalwart Bath & Body Works.

Fugazzi was already on the upswing before launching at 100 U.S. Sephora stores in March. But founder Bram Niessink wants Fugazzi to make the kind of scents that you stop and recognize on the street. And for that, there’s no better platform than Sephora.