Beige, brown and mauve blushes are taking over social media as users swap statement blushes for more muted tones. But the reaction to the trend is far from neutral.

Taking a cue from fashion and beauty marketing, makers of fans and other cooling devices are looking to collaborations, stylish colorways and influencer marketing to make cooling devices like fans into not merely a functional tool but a desirable accessory.

This week, I chatted with the founders of some of beauty’s hottest brands on how they converted their expertise in makeup, skin and hair into their own lines. Additionally, Maison Crivelli joins the growing perfume row along Paris’s Rue Saint-Honoré, and Caudalie Group makes its first major acquisition. 

The women's telehealth company aims to move past its foundations in menopause care by bringing GLP-1 and cortisol supplements to the beauty giant, which has been steadily growing its wellness assortment.

A multi-day pop-up allows the makeup brand to flex its founder’s credentials as a woman of taste — an increasingly valuable asset as makeup brands seek to associate themselves with stylish tastemakers. But it also speaks to affiliate platforms’ efforts to push shopping recommendations outside of traditional influencer channels. 

This week, I checked in on the Estée Lauder Companies’ integration with Shopify as it seeks to make its operations more nimble. Additionally, Sephora makes the move to TikTok Shop, and OPI’s parent company files to go public. 

The New York-based fragrance and skin-care brand was early to the tomato trend with the launch of its Tomato candle in 2020. But even as the vegetal scent has spread to the mass market, Malin + Goetz is still finding double-digit growth in its Tomato franchise and its home scent...

This week, I checked in on skin-care brand Rodan + Fields’ plans for growth out of its affiliate-model roots. Additionally, Old Navy launches its beauty line and a former Weight Watchers CEO gets into the fragrance boom.

Despite reporting net sales down 2.3% to $1.5 billion in its Q2 2026 earnings report, the Ohio-based body-care and fragrance brand considered the results a positive indication that its "Consumer First Formula" turnaround plan is headed in the right direction.