Despite reporting net sales down 2.3% to $1.5 billion in its Q2 2026 earnings report, the Ohio-based body-care and fragrance brand considered the results a positive indication that its "Consumer First Formula" turnaround plan is headed in the right direction.

This week, I checked in on Byredo’s expansion to Sephora U.S. stores and what it means for the niche fragrance category. Additionally, Vacation welcomes a new CEO and Nordstrom is testing same-day delivery for beauty shoppers. 

When the brand trip first emerged in tandem with 2010s influencer culture, the genre’s lavish getaways exemplified the kind of aspirational lifestyle many users tuned in to Instagram to see. But as audiences have grown weary of seeing mega-creators living in the lap of luxury, brands are rethinking brand trips...

On Wednesday, the Estée Lauder Companies reported a 5% sales growth for the fiscal year 2026 to $15 billion. The beauty giant attributed that uptick to the success of its "Beauty Reimagined" turnaround plan, unveiled in 2025 in reaction to declining sales. With that growth, the Tom Ford Beauty and...

Amid a competitive beauty retail environment where an omnichannel approach is non-negotiable for many brands, major retailers like Sephora are experimenting with new loyalty perks to keep consumers shopping from their stores. At Sephora, those efforts include gamified rewards activities, extra points on select brands and an increasing emphasis on...

With the launch of its new Intense Perfume Mists, the Brazilian-inspired body and fragrance brand aims to speak to the demand for both affordable body mists and higher-concentration perfumes.

The publication and mass market body and fragrance brand will launch a five-part podcast series examining fragrance through a cultural lens. The series offers Eos a chance to make a case for itself as a fragrance authority and joins a growing trend of beauty brand-sponsored podcasts.

This week, Glossy checked in on K-beauty’s growth beyond traditional beauty categories like makeup and skin care, into everything from menstrual products to “scent care.” Additionally, Katie Jane Hughes’ makeup brand gears up for its Sephora debut, and Amouage reports yet more sales growth. 

Ulta Beauty is known for its budget-friendly beauty products. But the beauty giant is betting its consumers will trade up for $68 scalp serums with the launch of Chicago-based hair-care brand Nutrire.