Beauty Briefing: How Mind Games achieved double-digit sales growth with no hero fragrance It’s not uncommon for fragrance brands to rely on one top seller to drive a quarter or even a third of overall sales. But Mind Games, the luxury chess-inspired fragrance brand launched by Alex Shalbaf in 2022, is going a different route.
What’s that smell? It’s Akigalawood The biotech-derived molecule has become a star player in hit fragrances like Amouage Guidance and Essential Parfums Bois Impérial, speaking to today's fragrance consumers who are as familiar with innovative ingredients as brand names. That’s good news for Givaudan, the Swiss fragrance giant that developed Akigalawood and retains exclusive rights...
Beauty Briefing: The business of being Rachel Zoe This week, I checked in on Rachel Zoe’s return to the spotlight and how she's leveraging the value of the “Real Housewives” empire.
Sol de Janeiro’s director of global influence on the rise of ‘non-followers’ and the new rules of social engagement During a live discussion for the new Glossy Campus creator network, Glossy caught up with Sol de Janeiro's Avrielle Cortes to discuss the brand's creator partnership strategy, how creators can get the most out of their brand deals and more.
Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces Another beauty brand is stepping into the sports arena. On Wednesday, the beauty subscription service announced a new partnership with the 2025 WNBA champions as it seeks to reach audiences outside of traditional beauty channels.
Beauty Briefing: The billion-dollar business of Bath & Body Works’ Japanese Cherry Blossom This week, I checked in on how the 20th anniversary of the hit scent Japanese Cherry Blossom ties into Bath & Body Works’ turnaround plan. Additionally, Oddity faces a class-action lawsuit after its share price plummeted, and Sol de Janeiro enters a new retailer.
‘Culture is moving at the speed of swipe’: Why E.l.f. Beauty considers itself an entertainment company as much as a beauty brand With consumers turning more and more to platforms like TikTok Shop and ChatGPT to do their shopping, the beauty giant is hoping to stay ahead of a fast-evolving digital sphere.
Beauty Briefing: How fragrance is winning on TikTok Shop Glossy checked in on Snif’s explosive sales day on TikTok Shop, thanks to Mikayla Nogueira, and what it means for the fragrance category and the retailer as a whole.
Dupe fragrance has hit the mainstream. Now what? When dupe perfumes first hit the market, they existed largely on the periphery of the fragrance industry. Since then, dupe fragrance brands have exploded into the mainstream, entering major retailers, partnering with celebrities and occupying prime real estate. But within the fragrance industry, the term still elicits a certain hesitation...