Amid a competitive beauty retail environment where an omnichannel approach is non-negotiable for many brands, major retailers like Sephora are experimenting with new loyalty perks to keep consumers shopping from their stores. At Sephora, those efforts include gamified rewards activities, extra points on select brands and an increasing emphasis on...

With the launch of its new Intense Perfume Mists, the Brazilian-inspired body and fragrance brand aims to speak to the demand for both affordable body mists and higher-concentration perfumes.

The publication and mass market body and fragrance brand will launch a five-part podcast series examining fragrance through a cultural lens. The series offers Eos a chance to make a case for itself as a fragrance authority and joins a growing trend of beauty brand-sponsored podcasts.

This week, Glossy checked in on K-beauty’s growth beyond traditional beauty categories like makeup and skin care, into everything from menstrual products to “scent care.” Additionally, Katie Jane Hughes’ makeup brand gears up for its Sephora debut, and Amouage reports yet more sales growth. 

Ulta Beauty is known for its budget-friendly beauty products. But the beauty giant is betting its consumers will trade up for $68 scalp serums with the launch of Chicago-based hair-care brand Nutrire.

Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement. But as today’s consumers are up to their eyeballs in entertaining content just a scroll and a click away, many of today’s beauty brands are asking if entertainment and advertising can be one...

This week, I checked in on the wave of revamped and relaunched hero products from heritage beauty brands. Additionally, Saltair gets new ownership, and Victoria Beckham’s 15-year-old daughter is rumored to be launching a beauty brand. 

With the launch of its new collective, Laura Mercier is adapting to a social media environment where consumers have grown skeptical of traditional influencer marketing, and micro-influencers and niche tastemakers reign supreme.

This week, Glossy checked in on the backlash to Naturium founder Susan Yara’s recent beachside photos. Additionally, Gap relaunches its ‘90s fragrance hits as part of its return to beauty, and Birchbox founder Katie Beauchamp brings the skinification trend to nails.