Oakcha was launched in 2020 as part of a wave of “dupe” perfume brands that hit the market amid the post-Covid fragrance boom. But it now wants to grow beyond both is dupe reputation and online-only presence with its first brick-and-mortar retail partner.

With its expanded Quiet Hours program, Sephora joins other major retailers in offering designated hours with reduced noise and lights to better suit the needs of neurodiverse shoppers. Those initiatives speak to an environment in which retailers grapple with what it means to be truly inclusive and accessible as an...

This week, I checked in on deodorant brand Curie’s new look and how it fits into Walmart’s demand for more premium beauty. Additionally, fragrance influencer Funmi Monet launches her own perfume line, and Macy’s plucks a former Kering exec to take over Bluemercury. 

Coming off the success of “Off Campus,” Ella Bright earned another debut: On Thursday, the 19-year-old actress was announced as Rare Beauty’s first celebrity ambassador. 

According to a report from 5W AI Communications, skin-care brands like The Ordinary, Cerave and La Roche-Posay are among the top beauty brands by AI citations. Those results speak to a new discovery model where LLMs like ChatGPT and Google Gemini prioritize ingredients and expert credentials to surface product recommendations....

This week, I checked in on Urban Outfitters’ growing beauty assortment and Coty’s decision to send Gucci Beauty back to Kering. Additionally, Bobbi Brown’s son steps down as CEO of Jones Road, and Sol de Janeiro targets the male fragrance market. 

As the creator economy has grown, influencers and content creators have monetized their platforms by launching brands, to varying degrees of success. Now, they’re adding C-suite roles to their resumes. 

To celebrate the Butter Bronzer’s 10th anniversary and capture 2016-era nostalgia, the beauty brand launched a throwback campaign and turned to two OG beauty YouTubers.

This week, I checked in on the new slate of celebrity fragrances hitting shelves this summer. Additionally, Coty shakes up its C-suite amid an ongoing turnaround plan, and Tuckernuck makes a play for beauty.