A combined Puig and Estée Lauder would create one of the most powerful fragrance portfolios in the industry. But it also raises questions for what happens to creativity and innovation in a fragrance market that looks to be increasingly dominated by mega-corporations.

This week, I looked into the spate of perfume stores opening in New York and across the globe. Additionally, Puig shakes up its C-suite with a new CEO and CFO, and both L’Oréal and Estée Lauder have their eye on the Indian beauty market. 

The department store giant and Bloomingdale's and Bluemercury owner reported a 1.5% growth in comparable sales for 2025. Looking ahead to 2026, however, the company is projecting sales to remain flat as consumers take a cautious approach to spending.

This week, I checked in on the rise of Botox and aesthetic treatments outside of the traditional dermatologist’s office. Additionally, the Trump administration reportedly stands to rake in billions of dollars from the investors who acquired TikTok’s U.S. operations, and Jo Malone is in hot water with Estée Lauder over...

The LVMH-owned beauty giant is the latest brand to partner with F1 Academy, the women’s racing championship founded by Formula One Group. It joins the likes of Charlotte Tilbury and Wella Professionals in seeing the growing opportunity in the emerging sports league.

When Jessica Matlin announced what was then the final episode of Fat Mascara in May 2025, she didn't know what she would do with the podcast she had built over nearly 10 years and 580 episodes. Now, the beloved beauty podcast is back, with People Inc. and Milani on board as...

Following its rollout to the Middle East and Australia in 2025, the fragrance brand is entering Mexico and 15 European countries via Sephora in April. But it will need to convince more traditional fragrance consumers to try its new-wave hits like Vanilla Skin and Matcha Milk.

This week, I checked in on the battle between Walmart and Target for beauty consumers. Additionally, Glossier is expanding the You perfume franchise, and Victoria Beckham reports double-digit growth in annual sales. 

As part of its Consumer First Formula turnaround plan announced in November, the Ohio-based personal care company is implementing new strategies to reinvigorate consumers in a competitive market. That includes modernizing its packaging and formulations to keep up with new demands.