A year into turnaround plan, the Estée Lauder Companies finds steady growth A year after declining sales led the Estée Lauder Companies to launch its "Beauty Reimagined" turnaround plan, the beauty conglomerate has found a return to growth. The company posted a 6% increase in net sales for the second quarter of fiscal year 2026, to $4.2 billion, with gains in skin...
AI-powered fragrance company Osmo raises $70 million in Series B funding Despite concerns of a slowdown, some investors are still betting on the AI and fragrance booms in 2026. On Thursday, the artificial intelligence-powered fragrance company Osmo announced a new round of funding to increase its operations and expand its C-suite.
Beauty Briefing: ‘The fragrance consumer is experimental as ever’: Why Snif is going ‘even weirder’ with its latest Ulta launch This week, I checked in on fragrance brand Snif’s launch of pizza- and Swedish-candy-inspired scents at Ulta. Additionally, Supergoop CEO Melis del Rey makes her first C-suite hire, and Live Tinted receives new investment.
Exclusive: MAC and Depop are teaming up to convert Gen Z to buy lipstick The Estée Lauder Companies-owned makeup brand is hoping to convert Gen Zers to bullet lipstick fans through their love of resale. To do so, Depop and MAC have invited Jordyn Woods and Leah Kateb to sell a selection of items from their personal wardrobes on Depop inspired by MAC lipstick...
The new wave of protein is for the girls An onslaught of protein products and the rise of “protein maxing” led some to question if we hit peak protein in 2025. But brands like David and Starbucks are pushing the macronutrient beyond a gym bro supplement and into a building block of an aspirational lifestyle — one that includes matcha...
Beauty Briefing: Under new ownership, classic brands St. Ives and Noxzema are ready for a modern makeover This week, I checked in on the newly formed Evermark portfolio, home to the likes of Suave and Pond’s. Additionally, Pat McGrath Labs files for bankruptcy, and E.l.f. gets into fragrance.
Exclusive: The Nue Co. brings its functional fragrances to Ulta Beauty As Ulta doubles down on wellness, The Nue Co. is gearing up to bring its fast-selling functional fragrances to more than 1,000 doors across the country.
The Australian Open wants to be ‘the Super Bowl’ for experiential beauty marketing 2025 Australian Open champion Madison Keys made her return to the tournament with a first-round win on Tuesday. And another star player from the 2025 tournament has also returned for the 2026 edition: the Australian multi-brand beauty retailer Mecca.
Beauty Briefing: Nina Park is the makeup artist on everyone’s lips This week, I checked in on the rise of Nina Park-style makeup on both social media and the red carpet. Additionally, Demi Moore has a new gig, and French fragrance house Mane invests in biotech.