While the professional and prestige hair-care market has seen growth in retail channels like Amazon and Sephora, the Italian hair-care brand is sticking to fostering sales through its salon partners to the tune of double-digit sales growth.

This week, I checked in on the status of once-powerful makeup brands that have been put up for sale. Additionally, Google welcomes ads to its AI shopping platform, and L’Oréal opens a new content and education hub.

Armed with internal sales growth — the company closed 2025 with a 12% increase in revenue — and a still-growing appetite for fragrance among American consumers, Granado is opening two new stores in the U.S. in 2026 and tailoring new launches to suit the local consumer base. 

Scent Beauty launched Sabrina Carpenter’s first perfume, Sweet Tooth by Sabrina Carpenter, in 2022. Since then, Carpenter has not only launched more scents, she has also gone from ex-Disney child star to one of pop’s leading voices. Her fragrances have grown, as well, with sales topping $100 million in 2025....

The longevity trend in beauty and wellness is likely to stick around — or at least that’s what Paula’s Choice is betting with its first campaign of 2026. On Tuesday, the Unilever-owned skin-care brand opened up the new year with “The Long Game,” a campaign for its CellularYouth Longevity Serum...

Platforms like Amazon, Google and OpenAI have created more ways to shop with AI in 2025, making the path from discovery to purchase even more frictionless. But with so many more avenues available to tell consumers exactly what to buy, what happens to personal style in the age of AI? 

Brands known for their heyday in the ‘90s, like Gap and Victoria's Secret, have used 2025 to mount turnaround plans. But staging a successful comeback after years of a battered reputation takes more than a few quarters of growth.

Since she launched Feed Me in 2022, Emily Sundberg's daily newsletter has come to exemplify much of the appeal of the Substack format — that is, writing driven by an individual voice and curation that is often absent in large-scale media. And her approach has drawn in tens of thousands...

After expansions to the Middle East and U.K. markets in 2025, the Sephora-favorite beauty brand makes a splash in body care with a product targeted to the most sensitive of skin types.