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8 spots left: Join us Nov. 9-11 in LA for the Glossy Beauty & Wellness Summit

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8 spots left: Join us Nov. 9-11 in LA for the Glossy Beauty & Wellness Summit

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Holiday Strategies

The holiday playbook: How brands are navigating launches, stock and promotions

Glossy+ Research’s holiday report found that most brands don’t plan to offer steeper discounts than in the 2025 holiday season, and bundling options may be more attractive for smaller brands that can’t absorb the costs of steep discounts. 

Oct 15, 2026
  • Holiday Strategies
    The AI-powered holiday shopper: How prompt-driven curations and Gen Alpha algorithms will shape consumer behavior 
    Oct 1, 2026
  • Member Exclusive
    Research Briefing: Marketers are optimistic about holiday spending
    Oct 24, 2024
  • Holiday Strategies
    National Retail Federation forecasts a $25 billion holiday sales boost, despite truncated shipping timelines
    Oct 15, 2024
  • holiday window displays
    Member Exclusive
    Glossy+ Research: Brand and retailer holiday outlooks are tinged with economic anxiety
    Dec 28, 2022
  • Tiktok logo with dollar signs behind
    Member Exclusive
    Glossy+ Research: Brands are prioritizing TikTok marketing for the holidays
    Dec 8, 2022
  • Holiday Strategies
    Inside Diptyque’s winning holiday strategy
    Dec 8, 2022
  • zara
    Holiday Strategies
    ‘Lose money, keep the customer’: Brands are strategizing to lower the impact of holiday returns
    Dec 5, 2022
  • Holiday Strategies
    Pacifica and Lola collaborate on quirky holiday campaign
    Dec 2, 2022
  • Holiday Strategies
    How Nordstrom, American Eagle and Abercrombie & Fitch are tackling the holiday season
    Nov 25, 2022
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