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Holiday Strategies

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Glossy+ Research: Brand and retailer holiday outlooks are tinged with economic anxiety

With inflation rising and the threat of a recession on the horizon, many brands and retailers have been unsure how this fourth quarter would stack up compared to years past. And a recent Glossy and Modern Retail survey shed light on these fears.

Dec 28, 2022
  • Tiktok logo with dollar signs behind
    Member Exclusive
    Glossy+ Research: Brands are prioritizing TikTok marketing for the holidays
  • Holiday Strategies
    Inside Diptyque’s winning holiday strategy
  • zara
    Holiday Strategies
    ‘Lose money, keep the customer’: Brands are strategizing to lower the impact of holiday returns
  • Holiday Strategies
    Pacifica and Lola collaborate on quirky holiday campaign
  • Holiday Strategies
    How Nordstrom, American Eagle and Abercrombie & Fitch are tackling the holiday season
  • Holiday Strategies
    Brands are saying goodbye to Black Friday
  • Holiday Strategies
    For Black Friday, brands are eschewing surprise and delight for transparency
  • Holiday Strategies
    Coach and Crocs are investing in virtual holiday stores
  • Holiday Strategies
    Betches and Saks Off 5th team up for virtual, shoppable Holiday House
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