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Fashion Briefing

Fashion Briefing: Can a big-name collaboration still put a brand on the map?

Despite trialing new marketing tactics, amid recent digital advertising shakeups, apparel brands vying for attention have continued to bet on hit-or-miss product collaborations. Among them is 3-year-old Head Sportswear, which has its sights set on an expanded Gucci partnership and “tremendous” growth this year. 

Mar 25, 2023
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    Fashion Briefing: Inside the digital-first brand refresh of 40-year-old Chico’s
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    Fashion Briefing: Lanvin Group stokes growth with fresh talent, celebrity faces and bags
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    Fashion Briefing: DTC brands are going wholesale, but not without challenges
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    Fashion Briefing: Why Pharrell’s Joopiter represents the brand of the future
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    Fashion Briefing: American Dream fills Century 21’s 55,000-square-foot space with a modest-fashion department store
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    Fashion Briefing: With activewear moving far beyond leggings, the market is experiencing a changing of the guard
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    Fashion Briefing: Louis Vuitton x Yayoi Kusama and the art of the brand ‘blockbuster’
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