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Beauty & Wellness Briefing

Beauty & Wellness Briefing: Why Sephora tapped Lyft to compete with Amazon’s Prime Day sale

This week, I checked in with Sephora CMO Zena Arnold and Lyft evp Suzie Reider to learn about last week’s “delivered to beauty” activation, which provided direct competition to Amazon's Prime Days sale through discounted rides to Sephora stores. Additionally, L’Oréal-owned Maybelline sponsors WWE wrestling, Wonderskin becomes an Amazon category...

Jul 15, 2025
  • Member Exclusive
    Beauty & Wellness Briefing: Why Amazon Prime Days could look different for beauty this year
    Jul 8, 2025
  • Member Exclusive
    Beauty & Wellness Briefing: What’s up with beauty’s executive musical chairs?
    Jul 1, 2025
  • Member Exclusive
    Beauty & Wellness Briefing: The beauty supplement market is expanding as beauty and wellness continue to merge
    Jun 24, 2025
  • Member Exclusive
    Beauty & Wellness Briefing: E.l.f Beauty bets on the allure of archetypes in a new Pinterest partnership
    Jun 17, 2025
  • Member Exclusive
    Beauty & Wellness Briefing: Sephora is about to have a lot more insight into customer data
    Jun 10, 2025
  • Member Exclusive
    Beauty & Wellness Briefing: What Rhode’s $1 billion acquisition deal signals for beauty M&A
    Jun 3, 2025
  • Member Exclusive
    Beauty & Wellness Briefing: Inside the burgeoning world of luxury fitness equipment 
    May 27, 2025
  • Beauty & Wellness Briefing
    Beauty & Wellness Briefing: TikTok and QVC team up for star-studded Super Brand Day in LA
    May 20, 2025
  • Member Exclusive
    Beauty & Wellness Briefing: Inside the Patrick Ta Beauty pop-up that inspired overnight camping and a mile-long entry line
    May 13, 2025
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