search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email

Research

Glossy+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Advertisers are embracing AI for social media and retail media marketing. However, they are slower to adopt AI for influencer and CTV marketing. This is according to a Glossy+ Research survey of more than 100 marketing professionals in first-quarter 2026.

Jul 13, 2026
  • Member Exclusive
    Glossy+ Research: The marketers’ 2026 guide to creator marketing, with Duolingo, Ulta and YouTube
    Jul 6, 2026
  • Member Exclusive
    Glossy+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
    May 25, 2026
  • Revolve generative ai campaign
    Member Exclusive
    Glossy+ Research: Marketers’ AI use rises, but tech skills stall
    May 18, 2026
  • Fashion shopping and search AI agents
    Member Exclusive
    Glossy+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
    May 11, 2026
  • Luxury fashion’s AI marketing experiments hit a turning point
    Member Exclusive
    Glossy+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
    May 6, 2026
  • Member Exclusive
    Glossy+ Research: Expectations around AI are straining brand-agency relationships
    Apr 20, 2026
  • Member Exclusive
    Retailers are taking a more complex approach to loyalty
    Mar 9, 2026
  • Is fashion’s AI boom solving a real problem?
    Member Exclusive
    Glossy+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026
    Jan 7, 2026
  • Member Exclusive
    Glossy+ Research: Top TikTok Shop brands on the investment needed to win on the platform
    Jan 6, 2026
  • 1
  • 2
  • 3
  • …
  • 19
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.