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Research

Glossy+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Glossy+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges streaming companies pose to marketers.

May 25, 2026
  • Revolve generative ai campaign
    Member Exclusive
    Glossy+ Research: Marketers’ AI use rises, but tech skills stall
    May 18, 2026
  • Fashion shopping and search AI agents
    Member Exclusive
    Glossy+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
    May 11, 2026
  • Luxury fashion’s AI marketing experiments hit a turning point
    Member Exclusive
    Glossy+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
    May 6, 2026
  • Member Exclusive
    Glossy+ Research: Expectations around AI are straining brand-agency relationships
    Apr 20, 2026
  • Member Exclusive
    Retailers are taking a more complex approach to loyalty
    Mar 9, 2026
  • Is fashion’s AI boom solving a real problem?
    Member Exclusive
    Glossy+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026
    Jan 7, 2026
  • Member Exclusive
    Glossy+ Research: Top TikTok Shop brands on the investment needed to win on the platform
    Jan 6, 2026
  • Member Exclusive
    Glossy+ Research: Unwrapping brands’ 2025 holiday marketing strategies
    Oct 1, 2025
  • Member Exclusive
    CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok
    Aug 26, 2025
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