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Research

Glossy+ Research: Buzz aside, how are marketers really experimenting with blockchain?

Despite a lot of hype surrounding non-fungible token drops and cryptocurrency investments, blockchain technology is lagging well behind other emerging technologies in widespread adoption. For this report, Glossy+ Research surveyed 388 industry professionals to uncover how they’re currently using blockchain technologies and how they plan to incorporate the technologies in...

Jan 17, 2023
  • Member Exclusive
    Glossy+ Emerging Technology Analysis: The technologies to know, including AR, VR and AI
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    Glossy+ Research: Brand and retailer holiday outlooks are tinged with economic anxiety
  • Member Exclusive
    Glossy+ Research: How luxury brands became more accessible in 2022, in 3 charts
  • Member Exclusive
    Glossy+ Research: 52% of brand workers are worried about their mental health at work
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    Glossy x Launchmetrics Research: The buzziest fragrances include YSL’s Black Opium and Glossier’s You
  • Member Exclusive
    Glossy+ Research: How marketers are using AI to target ads, recommend products and provide customer service
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    Glossy Research: Brands predict big jumps in ad spend over next 12 months
  • Member Exclusive
    Glossy Research: More DTC brands are setting their sights on wholesale
  • vr beauty
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    Glossy+ Research: How brands and retailers are actually using AR and VR
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