Store of the Future

Store of the Future

In-store experiences are driving luxury sneaker customer loyalty

By Zofia Zwieglinska

Jan 19, 2023

The sneaker bubble is rumored to have popped — and yet, in-store luxury experiences are a hook for new customers. For its part, London-based sneaker marketplace The Edit LDN secured $4.8 million in funding on January 17, which it plans to use to expand its international footprint. According to founder Moses Rashid, a physical presence and IRL activations enhance sneakerhead loyalty.