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As accessories chain Claire's undergoes one of its biggest identity shifts since being on the brink of bankruptcy in 2018, it's expanding its marketing to include AI integration for creative identity, a teenage docu-series, new digital and physical mascots, and more web3 involvement.
Join us on December 19 at 12 p.m. ET with Glossy editor-in-chief Jill Manoff, Digiday editor-in-chief Jim Cooper, Modern Retail editor-in-chief Cale Weissman, and Digiday Media senior researcher Li Lu who will discuss which commerce channels are dominating brands’ holiday sales plans in 2023.