Store of the Future

Ulta Strategies

Exclusive: Ulta Beauty taps Ice Spice for its first TikTok Shop campaign to unveil the rapper’s first fragrance

By Lexy Lebsack

Jul 24, 2026

In March, Ulta Beauty announced its plans to launch on TikTok Shop to better serve young, digitally-native consumers. On Wednesday, the retailer debuted its first official TikTok Shop campaign: a partnership with rapper Ice Spice to debut her first fragrance, In Ha Mood, with a small, limited-edition product release ahead of its official launch.

Podcasts See More

Go to Podcasts page

Events See more

14
Oct

New York, NY October 14, 2026
Glossy x Modern Retail Brand Leaders Dinner
The Glossy x Modern Retail Brand Leaders Dinner is an exclusive, invitation-only dinner bringing together influential brand executives to discuss their biggest challenges and industry opportunities.
4
Nov

New York, NY November 4, 2026
Digiday Creator Strategies
Bringing together leaders from across the ecosystem to examine the current state of the creator playbook and what's next for creator partnerships, monetization and brand growth.
9
Nov

Westlake Village, CA November 9-11, 2026
Glossy Beauty & Wellness Summit
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.