The thinking from Addition Elle was that most women shopping for plus-size clothing don't get the same shopping experience as women shopping for "straight sizes" at places like Zara and Aritzia. While available options for these sizes in fashion have multiplied in the last few years, with companies like Good American and Hours hitting the market, plus-size departments are often lacking. To make shopping for plus-size clothes easier and more enjoyable, Addition Elle has updated its online experience.
Though an influencer-led beauty brand is not new -- think Huda Beauty -- they might be more important than ever. Much like the celebrity brands of the moment, influencers have the appeal and built-in audiences to turn fans into...
Woodley + Lowe's co-founders on creating an inclusive and environmentally conscious brand for tween and teen girls. Plus, a look at the brand's robust ambassador program.
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will share their strategies for luring shoppers with compelling innovation and strong values, adapting to a dynamic marketing landscape, and future-proofing for the next generation of consumers.
"The fact that we are still all traipsing across the bridge to Brooklyn just for one show – that is not sustainable. Why are we not figuring out: Where do people want to show, and then making a day out of Brooklyn or making a day out of the Lower...
The pandemic has had a profound effect on the fashion and beauty industries. As people moved indoors and stores shuttered, 12,200 big and small stores closed in the U.S. alone last year, according to a compilation released by commercial real estate firm CoStar Group. The pandemic also accelerated the growth...
The inherently visual nature of beauty has come to life within the marketing strategies of beauty brands for years. However, as the pandemic accelerated the consumer shift to the digital audio space, beauty brands were tasked with honing in on the beauty listener.
While the audience has grown fast and the number of tastemakers and celebrity users is impressive -- think: Virgil Abloh and 2 Chainz -- brand participation on the platform has been slow to pick up. Part of that is due to uncertainty around how a company should best make use...