When Béis first launched in partnership with incubator Beach House Group, Mitchell and her team weren’t sure how many products the brand would have. The company's product strategy has since shifted several times in 13 months. Originally Béis planned on having one collection that would slowly build over time, but that idea changed to doing exclusive drops and limited seasonal collections. Ultimately they combined the two ideas, which has resulted in a core business that drives 60% of sales.
This week, we explore the why behind "incubating" influencers.
Woodley + Lowe's co-founders on creating an inclusive and environmentally conscious brand for tween and teen girls. Plus, a look at the brand's robust ambassador program.
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will share their strategies for luring shoppers with compelling innovation and strong values, adapting to a dynamic marketing landscape, and future-proofing for the next generation of consumers.
"The fact that we are still all traipsing across the bridge to Brooklyn just for one show – that is not sustainable. Why are we not figuring out: Where do people want to show, and then making a day out of Brooklyn or making a day out of the Lower...
The pandemic has had a profound effect on the fashion and beauty industries. As people moved indoors and stores shuttered, 12,200 big and small stores closed in the U.S. alone last year, according to a compilation released by commercial real estate firm CoStar Group. The pandemic also accelerated the growth...
The inherently visual nature of beauty has come to life within the marketing strategies of beauty brands for years. However, as the pandemic accelerated the consumer shift to the digital audio space, beauty brands were tasked with honing in on the beauty listener.
While the audience has grown fast and the number of tastemakers and celebrity users is impressive -- think: Virgil Abloh and 2 Chainz -- brand participation on the platform has been slow to pick up. Part of that is due to uncertainty around how a company should best make use...