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Fashion

The 'Love Story' effect: Calvin Klein’s '90s reset drives demand for PVH
Fashion
The ‘Love Story’ effect: Calvin Klein’s ’90s reset drives demand for PVH
By Zofia Zwieglinska
Apr 1, 2026

The "Love Story" effect is fueling Calvin Klein’s '90s resurgence, while Tommy Hilfiger taps football and F1 partnerships to drive engagement and sales.

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