Pop

It's a "Strawberry Girl Summer," as perhaps you've heard. ICYMI: Hailey Bieber declared it so via an Instagram post on August 2. In the first photo of the carousel post, Bieber appears fresh-faced, with strawberry-hued cheeks. In another, she has a Rhode-branded strawberry sticker on her nose. The post created a frenzy, in the way that Bieber's every move seems to do these days. (See also: "cinnamon cookie butter hair.")