From a solution to a risk: What the fall of department stores means for luxury brands
Coronavirus-related issues at big department stores, including store closures, canceled orders and bankruptcies, along with issues that preceded coronavirus, have made brands question the ongoing importance of department stores to luxury fashion. Luxury has typically shied away from direct sales and e-commerce while boutiques and department stores have been the go-to channels. But with the fall of major department stores both before and during the global pandemic, those relationships are changing.