Why aren’t more brands setting up resale programs in-house?
Resale’s biggest resource drain is that each product is a unique SKU. Most brands are built to sell products under a single SKU, all in the same condition and requiring only a single product code, a single set of photos and a few size charts, whether they’re selling dozens, hundreds of thousands of products. For resale, as the number of products rises, so too does the number of unique SKUs, unique photos and unique condition assessments. Costs scale up exponentially, as well.